Lee Densmer’s Post

Ever heard of LinkedIn’s secret weapon? It’s called the Social Selling Index (SSI), and if you’re not paying attention to it, you’re leaving money on the table. The SSI isn’t just another vanity metric. It’s a powerful tool that measures how effectively you’re positioning yourself on LinkedIn. Scored from 0 to 100, it shows you exactly where you stand against your peers. The top players? They’re scoring 70+ and above. Here’s what the SSI measures: - Building relationships: Are you connecting with the right people? - Establishing a personal brand: Are you seen as a leader in your space? - Identifying prospects: Are you targeting the right opportunities? - Engaging in meaningful conversations: Are you adding value, or just noise? Understanding your SSI isn’t about chasing numbers—it’s about leveraging LinkedIn to its full potential. It’s your roadmap to boosting lead generation, driving sales, and making sure your content resonates. And the best part? You don’t need a Sales Navigator subscription to access it. It’s available to everyone. So, here’s the real question: Have you checked your Social Selling Index? My goal is to hit 80 this year. 👉 What's your score telling you about your LinkedIn game?

How to NOT be relevant on your approach to social selling on LinkedIn: 1. Make a list of all leads that could buy from you; 2. Write various messages on the same topic with an incredibly salesy pitch; 3. Make this content as lengthy as at least 3 paragraphs, including several links and videos and all material you can get your hands on; 4. Use an automation so you don't need to worry about following up EVER;  5. Keep that cadence ongoing, just adding more and more content non-stop, one day your lead is going to answer! 6. Just sit and wait for the magic to happen; What is wrong with this approach: 1. No personalization: — If you make a list of all your possible clients your pitch is not specific enough, and will not touch deep on your lead's pain point right now which will not inspire action by the lead; 2. Inappropriate content format for the channel: — Content people may be a little too obsessed with messaging (I know because I am one) and it's really not what matters most, but where and how you say it. LinkedIn chat is not your leads' e-mail inbox, your message needs to be a chat's length, not a marketing e-mail length. 3. The showcasing is killing conversations: — When you start sequencing your approach by sending lengthy marketing campaigns as DMs on LinkedIn, you're ending the conversation by entering promotion-mode. Also, LinkedIn strongly advises against those actions and may punish you for that. You also lose valuable insights to your most valuable accounts and leads, which is hurtfully worse. 4. Rely all of your responsibility on tools — When you automate approaches, firstly LinkedIn may punish your account, secondly you lose the opportunity to start a genuine conversation and get real insights to your target accounts. 5. Treating leads as part of a mass communication strategy — There's nothing more discouraging to respond to a DM than figuring out it's been tailored for a massive amount of people. Avoid treating your leads this poorly. 6. Assuming you can automate all work — Like traditional sales, and most things in life, if you don't put intent to your activities, you will definitely lose it. Don't rely exclusively on tools to do your work for you, use it to optimize work, not as a “final destination” of your efforts. #socialselling #sales #salestips

Top performing social sellers (reps who actively share content) create 45% more opportunities per quarter compared to their peers and are 51% more likely to hit their quotas (LinkedIn’s Social Selling Index). Every single salesperson should be creating LinkedIn content. It's hard to imagine a clearer statistical embodiment of competitive advantage. Creating content enhances your visibility, credibility, and ability to connect with potential customers. This is what warms your audience up. Your content should fall into 3 buckets: 1 - Personal stories (show who you are). 2 - Free resources (show your expertise). 3 - Service-specific demos (show what you sell/how it works). 75% of B2B buyers use social media to influence buying decisions. Cold outbound doesn't give you the opportunity to communicate your value and trustworthiness. When you reach out to a prospect, 42% of them immediately check your profile. They are on alert and suspicious. They might know little to nothing about you or your product, and they are judging you. The window of opportunity is small. Having a solid presence can turn a 'no' into 'I'm interested, tell me more.' What do you think is holding reps back from creating content? – Post was written by @inboundr 

So you have not heard of this? Yes, you..... You probably didn't know what social selling is all about. Come along..... Social selling is a powerful tool to connect with potential customers and build relationships that drive sales. Here are some tips to get you started: Build your online presence: ·        Optimize your profiles: Make sure your social media profiles are professional and up-to-date. Include a clear headshot, a compelling bio that highlights your expertise, and links to your website or relevant content. Become a thought leader: ·        Share valuable content: Consistently share industry insights, articles, success stories, and other content that educates and informs your target audience. This establishes you as a credible resource. ·        Engage in conversations: Participate in relevant online communities and discussions. Respond to comments and questions thoughtfully, and offer your expertise where applicable. Connect with prospects: ·        Identify your ideal customer: Understand who you're trying to reach and where they spend their time online. Target your social media efforts accordingly. ·        Use social listening tools: Many platforms allow you to monitor conversations and hashtags related to your industry. This helps you identify potential customers who might be interested in what you offer. Nurture relationships: ·        Be helpful and informative: Focus on providing value to your network, rather than just pushing for sales. ·        Respond promptly to messages: Show your prospects that you care about their questions and concerns. ·        Track your results: Monitor your social selling efforts to see what's working and what's not. This will help you refine your approach over time. #digitalmarketing#sales#contentcreation#copywriting#socialselling  

Morning from Stolen+Co! I have been reading this awesome blog from Hubspot that was released a few days ago discussing LinkedIn’s Social Selling Index, and how you can monitor your performance. Your rating effectively calculates your ability to build high-quality relationships, establish your professional brand, and engage with prospects...sadly LinkedIn does not recognise regular "fist bumps" in this rating, gutted!😉 In #sales, it's essential to have a voice on Linkedin and a strong personal brand, to attract and engage your ideal target audience. All too often a personal brand gets blurred with corporate messaging, and when it's imperative to stand out from the crowd, this blog is really useful. Let me know what you think 🤔 https://lnkd.in/gfme9suR... #socialselling #insightselling #Linkedin #research #sales #realtionshipbuilding #uniquesellingpoints

𝐀𝐫𝐞 𝐘𝐨𝐮 𝐑𝐞𝐚𝐥𝐥𝐲 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐒𝐨𝐜𝐢𝐚𝐥 𝐒𝐞𝐥𝐥𝐢𝐧𝐠? Let’s face it: social selling can feel like a full-time job. You’re trying to juggle LinkedIn messages, comments, and posts, all while hitting your sales numbers. But is it really worth it? 💭 Spoiler alert: YES. B2B sellers who leverage social selling generate 45% more opportunities. But it’s not just about posting random stuff and hoping for the best. You need a strategy that works for you, not against you. ✅ ⭐️ 𝐒𝐡𝐚𝐫𝐞 𝐯𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: Stop selling and start educating. Share posts that offer insights on industry trends or challenges. Use LinkedIn’s scheduler to stay consistent. ✅ ⭐️ 𝐄𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐝𝐚𝐢𝐥𝐲: Like, comment, and share with intention. Sales Navigator is perfect for tracking leads while keeping engagement authentic. ✅ ⭐️ 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞 𝐭𝐡𝐞 𝐬𝐦𝐚𝐥𝐥 𝐬𝐭𝐮𝐟𝐟: Tools like Hootsuite allow you to manage multiple platforms without losing your mind. Social selling is here to stay, but the key is not to let it eat away at your time. How do you manage social selling without feeling overwhelmed? Drop your tips! 🚀 💼#SocialSelling #LinkedInSelling #SalesPros #SaaSSales #B2BMarketing

4 reasons your outreach is failing: (and how to fix each of them) 👇 1. You messaged the wrong person How to fix: — Don't buy lists — Hand-pick prospects — Be as relevant as possible — Confirm they're the decision-maker → LinkedIn search & Sales Navigator are great places to start. 👇 2. You messaged them at the wrong time How to fix: Simple: follow up! Different ways you can do it: — DMs — Shares — Reactions — Comments Pro tip: the LinkedIn messaging pop-up shows you when someone is active. → Message them then. 👇 3. You messaged them on the wrong platform How to fix: I love LinkedIn. But it's not the only way you can reach your prospects. Mix it up with: — Email — Twitter — Facebook — Instagram — Phone calls → Not all prospects are active on the same platforms. And, don't stress about having to master all of them. You're using them just for messaging. Not to build your brand or audience. 👇 4. You sent them the wrong message How to fix: This one takes practice. It's a combination of: — A/B testing — Using personalisation. — Not selling straight away. — Highlighting their pain points. — Not copying scripts. Use your own. — Prioritize conversations over pitching. → And: always lead with value. 👇 That's it! Which do you think you need to fix first? --- Want to go deep into my LinkedIn Sales Strategies? Access my *free* Masterclass: "Social Selling Success with LinkedIn" The link is here: https://lnkd.in/dWYQ8eYH

Cold lead generation on LinkedIn has never been so hard if all you’re doing is messaging, spamming or automating. This is how you can still get results on LinkedIn: Social Selling is key. And key to Social Selling is content. Content cuts through the clutter. Create compelling, engaging and thought provoking content that is only 20% about your company and the rest of the time about local issues that matter to the local community (as your content gets shown to your local community first i.e. where you say you are located on your main LinkedIn profile) and you will get engagement. We at Black Marketing follow a 4-1-1 rule. 1 hard sell post about your company. 1 soft sell post about your industry. 4 unrelated personal posts about you and your opinion on local topics, passion areas (e.g. metal) or relevant matters that will interest your community. Once someone has read your content they may then view your profile and find out what you do and then reach out to you. You can always prompt them to say thanks for engaging with your content or connecting or viewing your profile and ask if they wish to meet up. Because they have already engaged with youre personal brand they are then far more receptive to a message from you. They are far more likely to then respond because they have just engaged or viewed your content and your profile. Social Selling in action and it works. I have built a multi million dollar LinkedIn marketing business based on this concept. We don't do any other form of marketing. We only use LinkedIn to find new clients. You can too. What do you think? Have you tried it does it work for you? If you don’t have the time to do this yourself my team and I would love to help you with your thought leadership and social selling on LinkedIn, details here : https://buff.ly/3IQjykd #linkedin #rockstar #mohawk #founder #entrepreneur #personalbranding #blackmarketing #linkedinmarketing #thoughtleader

how did we achieve a 43% response rate on a clients' linkedin campaign? every day, i receive 5-10 sales messages on linkedin. do you ever reply to any? i rarely do, and if i do, it's usually a negative answer. the rise of linkedin automation tools has saturated the battlefield. (btw we use HeyReach ) and daily, i see linkedin messages that: ∙ignore the importance of social selling ∙are poorly targeted ∙don't focus on pain points ∙are too lengthy what we do instead: ∙understand the person's pain points (if they have any). ∙find out what alternative solutions they are currently using. ∙send messages addressing their pain points and any potential objections they might have. but mainly, we focus on starting to build relationships. does everyone who responds do so positively? of course not yet we've started to build a relationship and create trust. here's where the importance of social selling and relationship-building comes in: interacting with users + creating content so, with these two basic things, you will be top of mind when they need a solution. or at least become one of their options diving into what ZalesMachine implements as a GTM strategy: email automation + linkedin automation + linkedin content strategy = UNBEATABLE. why would you implement just one action when you can use them all together? can you get results from each strategy alone? absolutely. but imagine the power of combining them. PS: we also don’t send messages on the first day of connecting with someone :) #LinkedInAutomation #LinkedInMessages #LinkedInStrategy #SocialSelling

🚀 Here’s my personal journey into mastering social selling, which might inspire you to revamp your strategy. Transforming your LinkedIn into a powerhouse of engagement and sales can seem daunting, but with the right approach, it’s totally doable! Three years ago, my LinkedIn was nothing special. I'd post occasionally, get a few likes, and that was it. But after diving deep into social selling techniques, things changed dramatically. Here's what I did: 1️⃣ Optimized My Profile: I made sure my photo was professional, and my summary clearly stated what I do and how I can help others. 2️⃣ Engaged Actively: Started commenting thoughtfully on posts, sharing relevant content, and congratulating connections on their achievements. 3️⃣ Shared Stories: People love stories! I began sharing brief, impactful stories about my experiences, which led to deeper conversations and connections. 4️⃣ Provided Value: Instead of just promoting products, I shared tips and insights that were genuinely helpful to my audience. These simple changes increased my profile visits by 500% and tripled my lead generation in just three months! Feel free to share your experiences or tips on social selling in the comments below! Let’s learn from each other and grow together. 🌱 Make prospecting suck less. ✅ Subscribe to my newsletter 🔔 Ring the bell on my profile to follow me. ➡ Connect with me or DM me. #sales #makeprospectingsuckless