Lawrence S.’s Post

What makes a successful brand? A brand is much more than just a logo or a name; it's the overall perception, identity, and reputation of a company, product, or service. It represents the values, experiences, and emotions that consumers associate with it. A brand is built through consistent messaging, quality, and engagement across all touchpoints, from advertisements, customer service, packaging, even the way employees interact with customers. A brand is not just the visible elements such as the logo, color scheme, typography, and design that make the brand recognizable. 📌A brand is the perception: It's how customers feel and think about the company, product, or service—shaped by experiences, stories, and interactions. 📌A brand is the promise: It's the commitment a company makes to its customers about the value, quality, and experience they can expect. 📌A brand is the reputation: It's built over time through consistent actions, word-of-mouth, and customer reviews, influencing trust and loyalty. 📌A brand is the emotional connection: It's the way a brand resonates with people on a deeper level, evoking emotions that drive preference and loyalty. 📌A brand is the values: It's the principles that guide a company’s actions, such as sustainability, inclusivity, innovation, or customer-first mentality. 📌A brand is the voice: It's the tone, language, and personality used in all communications, whether in ads, social media, or customer service interactions. 📌A brand is the experience: It's the totality of how customers interact with the brand across all touchpoints, from website navigation to after-purchase support. 📌A brand is the culture: It's reflected in the internal environment, employee values, and how your company's mission is lived out within the organization. 📌A brand is the consistency: It's the unified message and presentation that reinforces the brand’s identity across all platforms, ensuring recognition and reliability. 📌A brand is the evolution: It's not static—over time, it adapts to changing market conditions, customer needs, and cultural shifts. For over 3 years, our marketing team at House of Hiranandani have been building. We have been building the brand. From logo upgrade, to brand guidelines to the brand film. From social media engagements to customer experience, from photoshoots to digital footprints, we as a team at House of Hiranandani https://lnkd.in/dzrm6aJk have worked on a unified vision for the brand, that today stands tall and is ready for the glorious next! #brandlegacy #BrandBuilding #BrandStrategy #BrandIdentity #BrandDevelopment #BusinessBranding #BrandAwareness #BrandingDesign #BrandStory #BrandGrowth #DigitalBranding #BrandManagement #MarketingStrategy #BrandConsistency #BrandingSuccess #VisualBranding #BrandVoice #BrandPositioning #BrandValues #BrandInnovation #BrandInfluence https://lnkd.in/dhx7nKAH

We create thoughtfully, hurry slowly and get working solutions. These are the 3 main approaches of JINJ Branding that in the form of glass layers will build strong brands. JINJ Branding - everything is clear 📍Baghramyan 20 📞 095 333 011 #Ջինջ #JINJ #JinjBranding #brandingagencyYerevan #KarenBabajanyan

“If it’s not wow, then it’s not luxury. Extreme value creation has to be nothing less than the exceptional, and the exceptional can never be anything close to normal.” As custodians of brands we often navigate between the tangible and the intangible to create and communicate this “extreme value”and most of the time we rely on storytelling. “The story of a brand is its most potent tool in conveying intrinsic value”….creating that emotional resonance which builds loyalty beyond reason. And this intrinsic value must be nurtured and evolve in order to stay relevant. A very well articulated and insightful article…. https://lnkd.in/dtvgzk_x

Surface-level impressions are fleeting. Real impact comes from what's beneath. In Maui, staying with locals who survived the Lahaina fires revealed a depth far beyond the polished tourist façade. Their resilience and authenticity connected me to the place in a way no brochure could. The same goes for branding and business. Authenticity builds relationships; consistency maintains them. Mykonos does this well—its iconic white houses are repainted every two years, reinforcing the island’s identity and commitment to its image. Authenticity paired with consistency builds trust and loyalty—it’s about showing up, staying true to your values, and delivering over time. Be like the locals in Maui—genuine and grounded. Like Mykonos, commit to maintaining consistency in your brand. Authenticity attracts, but consistency retains. The brands and people who last stay true to themselves and keep delivering long after the first impression fades. P.S. Have you ever noticed how authenticity and consistency change your perspective on a brand or business?

🏗️ Building Castles in the Air (And Selling Them) 🏰 Ever dreamed of creating the next big luxury brand? (Haven't we all?) In luxury, we're not just building brands; we're crafting legends. 🎭 It's about creating something from nothing and making it feel like it's been around forever. We're talking heritage (even if you have to invent it), craftsmanship (that you'll perfect along the way), and a story so good, that people will want to be part of it. We're not just selling products; we're selling a slice of the good life. Because in luxury, it's not about where you came from; it's about where you're taking people. Ready to build your luxury empire? Let's lay the first golden brick together. 🧱 https://lnkd.in/gbhfTnmM P.S. No actual castles are required, but a vivid imagination is a must! #LuxuryStartup #BrandBuilding #LuxuryDreams #NewLuxury #BrandLegacy #LuxuryVision #EmergingLuxury #TraceBrandBuilding

The power of Storytelling…. The brand story is what transforms a well-crafted and beautiful object into a symbol of culture, identity, and desire. The product is an expression of the story; it’s never the story itself… https://lnkd.in/ePe4eYPX

Best of Wit and Chai | April | Post 3 out of 5 We turned bold for 3Sōul and created a campaign that highlights its ethos and commitment to transparency. During a business trip for 3Sōul, we noticed numerous jewellery ads emphasising "No Making Charges'' offers. By experimenting with this communication, we crafted the copy, "Are They Making Charges, Or Are They Making Up Charges?" to challenge the industry norms and position 3Sōul as a brand that isn't afraid to ask questions. #witandchai #advertisingagency #advertising #marketingagency #creativeagency

"Exploring the depths of design strategy! From brainstorming innovative solutions for translating client briefs to mastering the fundamentals of Design Thinking and Layouting, I'm on a journey of discovery at Tempat Belajar. Let's dive into the world of Brand Clarity and unlock the secrets to building impactful brands. #DesignStrategy #BrandClarity #LearningJourney"

Are you a brand? Is your product a brand ? 1.Do you play small or big? 2. Where do you play in ? 3. Are you unique? 4. What's your voice? 5.What's your character & personality? 6. Do you camouflage or fit in? In Swahili we say " Ikipita kinavutia, unakiona, kinatoa mandhari " 👌Brands stand out in platforms & are identified among millions. 👌Brands are never timid neither reserved. 👌Brands are bold, speak up and speak out loud. 👌Brands never camouflage nor fit in. 👌Brands are identities, they never search for their identity. 👌Brands invest on themselves and are built over time. #Beabrand #Beunapologetic