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Check out our latest brand video on CHAGEE's journey of growth, innovation and new possibilities. Stay tuned to our CHAGEE page for more exciting news coming your way! #CHAGEE #StayTuned #ExcitingNews #WatchNow #CHAGEETOGETHER

⏳Taking Time, Responsibly 🥃 by Global Drinks Intel 🌎 The conversation around responsible drinking continues to evolve, and Campari Group is setting an excellent example with its global initiative, “Taking Time”. By encouraging consumers to slow down and savor their drinks, this campaign not only aligns with responsible consumption but also enhances the overall drinking experience. In an industry that celebrates craftsmanship, from distillation to packaging, this message resonates deeply. Taking time to enjoy a well-crafted cocktail or spirit aligns perfectly with the values we promote in the Wine & Spirits industry—quality over quantity. As consultants, brand advisors, and advocates for this space, it’s worth considering how initiatives like these can be woven into brand strategies. How can we help brands and consumers strike the right balance between enjoying a great product and practicing responsibility? Hats off to Campari Group for pushing forward such a meaningful message on a global scale. Let’s keep this dialogue going—what are your thoughts on this initiative or responsible drinking campaigns in general? Share your insights below! 👇 #WineAndSpirits #ResponsibleDrinking #CampariGroup #BeverageIndustry #BrandStrategy

I’ve been thinking about the future of coffee in the hospitality industry lately. It’s not just about serving a hot drink anymore. It’s about creating an experience—one that’s eco-conscious, personal, and memorable. The #trend? Sustainable sourcing, customized brewing, and unique customer journeys. It’s exciting. But it’s also a call to action. As the world changes, so must our approach to coffee. At Melitta Professional Coffee Solutions, we’re not just keeping up with these trends—we’re setting them. What trends do you think will shape the future of coffee? ☕️ #MelittaProfessional #coffee #CoffeeTrends #Hospitality

🤔 The Rise and Fall of Starbucks' Olive Oil Coffee: A Lesson in "N of 1" Innovation First let me say that I love olive oil. Especially Pompeian and their amazing team of marketers and innovators (I'm looking at you Michael Vercelletto and Casey Smith). Disclaimer aside, Starbucks just announced they're discontinuing their Oleato drinks - the olive oil-infused beverages that launched with great fanfare less than a year ago. While the company initially called it "one of the biggest launches we've had in decades," the product is now being pulled from US and Canadian menus. This serves as a fascinating case study in "N of 1" innovation - when products are developed based on one person's passion or insight without sufficient validation from the broader market. The origin story is telling: Former CEO Howard Schultz discovered the concept after learning about the practice of consuming daily olive oil. He loved it personally and pushed to make it a major initiative. Despite the company claiming "success" and "excitement," customer reactions ranged from mixed to negative, with some even reporting digestive issues. This is, once again, a good reminder that: 😻 Personal passion ≠ market validation 🙉 Listening to your instincts is great, but not at the expense of hearing what consumers have to say 🚮 Be willing to admit when something isn't working — and do something about it The best innovations often come from considering all of the stakeholders, not just the ones with the C at the start of their title. Other examples of "N of 1" innovation? Let me know 👇 Link to source article in comments. #Innovation #ProductStrategy #Leadership #BusinessLessons

Off to the US next week for a California Road Trip (Firecracker’s choice) so I read with interest the Forbes report about the most popular cocktails in the United States: https://lnkd.in/enr5z-_r COCKTAIL TASTES continue to evolve with key trends shaping cocktails including: 1. Quality Over Quantity - premium, unique, high-quality, artisanal spirits 2. Sustainability - organic, locally sourced ingredients and reducing waste 3. Tech enhancements with automation and AI, elevating, mixologist artistry 4. Non-Alcoholic Options - Sophisticated mocktails for all tastes and occasions 5. Experiential-themed bars and interactive classes 6. Internationality - ingredients and techniques that bring diverse flavours Also the ongoing balance between the astounding legacy, heritage and relevance, "contemporaryness" of the spirits category epitomised by Diageo, Moët Hennessy, Pernod Ricard and The Campari Group. For example, Campari’s Aperol was created in 1919 by Luigi and Silvio Barbieri and today the Aperol Spritz is the most popular cocktail in the U.S. CAMPARI DIGITAL FACTORY IBM has an unbeatable track record in the alcoholic beverages industry and is proud to partner with these iconic businesses. The Campari Group has taken a significant step in digital transformation by establishing the Campari Digital Factory. This initiative, leveraging the IBM Garage methodology, has streamlined the process of creating digital experiences across their brand portfolio. The IBM Garage methodology is a comprehensive approach that integrates enterprise design thinking, agile development, and DevSecOps practices. It’s designed to rapidly turn ideas into measurable outcomes, which aligns perfectly with Campari’s goal of providing a unified and high-quality digital experience for its brands. Running on the Microsoft Azure Cloud Platform, the Campari Digital Factory utilizes Microsoft Azure Red Hat OpenShift allows for a modular approach to digital development, where new capabilities are designed and developed once and then shared across all brands. The results are impressive: - 50% reduction in the time required to bring new brand websites online - 20% increase in consumer session times on websites, indicating deeper brand engagement This transformation not only enhances the digital presence of Campari’s brands but also represents a cost-effective and agile solution for adapting to the ever-changing digital landscape. It’s a testament to the power of collaboration between marketing and IT to create a digital experience that resonates with consumers and professionals alike https://lnkd.in/eG4pizvd

A voyage through memories, objects and experiences. Davide Oldani, Lavazza Chef Ambassador, tells us how, in life, everything can become an ingredient. Starting from long-ago memories to the reasons behind choosing La Reserva de ¡Tierra!, we discover how the decisions we make every day become part of the recipe for a more sustainable way of thinking, both in and out of the kitchen. This is #CookForBetter. Come take a look: https://lnkd.in/dfx_ksXE

Tequila in Coffee Barrels? Yes, it’s a Thing. And It’s Changing the Game. In tequila and agave-based spirits, differentiation is everything. With so many products entering the adult beverage industry, it’s not just about taste anymore—it’s about storytelling, authenticity, and innovation. Take Quintaliza Tequila: • Aged in coffee barrels to add subtle yet complex notes. • Crafted by Eliana Partido, a fourth-generation master distiller. • 100% additive-free, aligning with the consumer push for cleaner, premium products. • Winner of the prestigious Brand Battle at the Wine & Spirits Wholesalers of America Association Conference. This trend reflects a bigger shift in the CPG beverage sector. Consumers today demand more than just a drink—they seek products that align with their values and offer unique experiences. And what better example than Quintaliza’s role in reinventing the espresso martini? By swapping vodka for coffee barrel-aged tequila, the brand delivers a cocktail that’s familiar yet refreshingly different. This is the future of tequila—and it’s just getting started! Learn more from Gary Schneidkraut, ML, WSET II & Andres Rodriguez here: https://hubs.ly/Q02TKfns0

It's the small things that we do that have the biggest impact on our long term goals and objectives. Having the most efficient processes and systems is one of the best ways to ensure success in the food and beverage industry as well as any business in general. Work smarter, thrive more. It's how Granarolo S.p.A. save over 100,000 litres of water annually thanks to the Baumer AFI Combilyz product range. #FoodandBeverage #Sensors #ContinuousImprovement #ProcessImprovement

Dive into our latest analyst commentary on the Cultural Evolution in the Beverage Industry! Discover how consumer tastes and preferences are shaping the future of the market. From trendy flavors to sustainability initiatives, learn how industry leaders are adapting to meet the demands of today's beverage enthusiasts. Don't miss out on this insightful read! https://hubs.la/Q02x0YND0

Every day consumers are feeling more empowered to create café-inspired coffee experiences at home. This category evolution into the “fourth wave of coffee” speaks to consumers desire for personalization, creativity, and convenience. Nestlé Coffee Partners is meeting this demand with exciting innovation in both hot and cold coffee beverages.   One of my favorites is Starbucks by Nespresso for Vertuo, which was recently recognized as a top 10 food and beverage product in Circana's 2024 New Product Pacesetters Report. The offering combines the signature café taste and quality of Starbucks coffee with the premium at-home coffee experience of Nespresso across core and regional roasts – and most recently, flavors.   Innovation is key to winning new consumers, new occasions, and building the category. As a critical focus area for Nestlé Coffee Partners, it’s exciting to get recognized for our work in the space. Congratulations to all involved; I know there’s so much more you’re working on that will empower consumers to create their perfect cup.