Lauren Long’s Post

Ever wonder what the future holds for real estate marketing? In today's fast-paced digital world, staying ahead of the curve is crucial. Virtual tours, AI-driven insights, and augmented reality are no longer just buzzwords. Imagine giving potential buyers a 360-degree tour of a property from the comfort of their home or... Using data analytics to pinpoint the perfect neighborhood for your client. The possibilities are endless and exciting! As we embrace these technologies, let's not forget the power of human touch. How do you see technology shaping your approach to real estate marketing? Share your thoughts below!

The difference between human-centered design and traditional marketing is that human-centered design goes beyond what people tell you. Humans don't always know that there's a problem; they don't always know that there could be a better solution. They only know what they can see or imagine. Human-centered design digs deeper. Disruptive solutions require helping customers experience a new felt need AND understand how your solution solves that need. If someone tells you that your solution doesn't meet their need, there may just be a gap in how you're selling it -- because they don't "see" it YET.

Someone told me recently, "marketing is a creative profession". Is it? 🤔 The case for more science in marketing. - Because consumers have individual, unpredictable preferences, people like to say that there are no laws in marketing. - This allows marketing teams to carry on with 'anything goes' and focus on "cool stuff" rather than effective marketing. - It ensues in endless discussions about creative aspects of a campaign and how pretty ads should be. 🏠 Think of marketing like architecture Architects build beautiful buildings (creative) within the physical laws of nature. They cannot choose just to ignore gravity. Marketing also has a set of predictable patterns into how buyers buy. It's both a data and creative profession. _________________________ ✈️ 𝘐 𝘸𝘳𝘪𝘵𝘦 𝘢𝘣𝘰𝘶𝘵 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘋𝘢𝘵𝘢 𝘢𝘯𝘥 𝘌-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦. 𝘉𝘰𝘰𝘬𝘮𝘢𝘳𝘬 🔖 𝘵𝘰 𝘳𝘦𝘢𝘥 𝘵𝘩𝘪𝘴 𝘭𝘢𝘵𝘦𝘳 𝘢𝘯𝘥 🔔 𝘵𝘰 𝘯𝘰𝘵 𝘮𝘪𝘴𝘴 𝘢𝘯𝘺 𝘶𝘱𝘥𝘢𝘵𝘦𝘴.

Marketing is hard. It's not because there's "so much change happening," it's because most marketers aren't measuring and monitoring proper metrics and failing to adhere to goals. Here is a handy graphic depicting common marketing goals, and the metrics to measure them. 🙌

What is the definition of marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Creativity is more than an abstract concept. It's a fundamental tool for success in marketing, design, and problem-solving.

Use your Mind to: - Envision an Ideal Life (A Vision) - Explore your curiosities (Meta-Skills) - Create Systemized Processes (Products) Use the Tech to: - Automate the Labor (Save Time) - Build a Digital Presence (Personal Brand) - And, Build Marketing Systems (Income) The Modern Business has become a Top Down Process.

This INSIGHT DEVELOPMENT template emerged from a design thinking workshop focused on creating an integrated marketing campaign to promote "Tax-Free Savings Accounts." The goal was to educate and motivate people to open an account while addressing their financial concerns, needs, and motivations. While tailored for this (very) specific brief, the template is versatile and can be adapted to develop insights for various integrated marketing campaigns. Give it a whirl and let me know what you think.

Hey everyone: I used to think complicated marketing was the way to go—spent so much time trying to come up with the most innovative ideas. But you know what? Simple is better. In a world overflowing with information, clear and easy-to-understand messages really stand out. Let's focus on keeping things straightforward and making sure our message hits home without confusion. #MarketingStrategy #Innovation #DigitalMarketing #Marketing

Is your landing page Delight or Dwight? A marketing lesson from The Office: Delight: – An experience to be enjoyed – Clearly solves your problem along the way – Relatable visual metaphors and in-jokes Dwight: – Terse instructions with bullets and graph – No fun, no experience, just do as you’re told – Un-relatable Battlestar Galactica references Each time you make ANY marketing asset, Ask yourself… “Is this Delight or Dwight?” PS: On a scale from Dwight(0) to Delight(10), how’s YOUR marketing? — BTW new (free) marketing comic starts soon in my newsletter 👀 Get in there: theproductoon(dot)com