Lauren Wetzel’s Post

View profile for Lauren Wetzel, graphic

CEO and Board Director at InfoSum | Leading Strategy and Ops at Tech Companies Large and Small | Doing Something about Diversity and Inclusion

Another DMEXCO - Digital Marketing Expo & Conference in the books — and it was amazing! I feel so grateful to work alongside brilliant colleagues, clients, and partners dedicated to moving our industry forward. I could see head nods when I called out some of the privacy mistakes we’ve made as an industry, but I also saw smiles when I outlined the opportunities ahead of us. And we should be optimistic! The convergence of privacy and first-party data has led to a new connective tissue for our industry - and it is driving growth and performance. InfoSum alongside our clients, led two masterclasses showcasing exactly that! Real examples that prove how foundational data collaboration is to the privacy-first era. I am excited that so many across our industry are working together to do better and avoid mistakes of the past. Let’s get to work! #InfoSum #DMEXCO #DMEXCO24 #DataCollaboration #DataPrivacy #WetzelsPretzels

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Giorgi Khutsishvili

Managing Partner | Data Strategy Expert | Global Product Leader | Driving Data-Driven Solutions at Publicis Media

1mo

It was great to meet you Lauren!

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