PepsiCo proving once again that they’re ahead of the curve with their $1.2 billion acquisition of Siete Foods, one of my favorite consumer brands. They're on the pulse due to a growing demand for healthier, more inclusive food options—especially at a time when people are paying more attention to what’s in their food. What I find particularly interesting about this is the timing of this acquisition which comes right as California’s new Food Safety Act kicks in, banning artificial dyes like Red 40 and Yellow 5 from public school meals and snacks. With PepsiCo owning many brands affected by this law, the timing couldn’t be better. By acquiring brands like Siete, they’re showing they understand the need for cleaner, healthier ingredients—and they’re acting fast. Just like their $550 million investment in Celsius back in 2022, this acquisition shows PepsiCo knows what today’s consumers want. It’s not just about following trends—they’re leading the way by investing in brands that prioritize wellness and clean eating. So bravo to the leadership at PepsiCo and Ramon Laguarta, this is one of the smartest acquisitions I've seen in the last 5 years.
I’m excited to share PepsiCo has entered into an agreement to acquire Siete Foods. This deal will complement PepsiCo’s portfolio with the addition of an authentic, Mexican-American brand, while also growing its better-for-you food offerings. Founded in 2014, Siete produces authentic heritage-inspired tortillas, salsas, seasonings, sauces, cookies, snacks and more. Their products will bring a rich, new aspect to the PepsiCo multicultural portfolio with delicious food that plays an important role in meal occasions and culinary experiences. The Garza family has built a very special brand. Their passion for making and sharing food shines through in every Siete product, and that’s a passion we share at PepsiCo. PepsiCo believes in the spirit and authenticity of the Siete brand, and we’re excited to carry on the legacy created by the Garza family. We look forward to expanding our multicultural portfolio with these incredible products and even more consumers discovering and enjoying Siete. The deal is subject to customary closing conditions, including regulatory approval, and we expect to close in the first half of 2025.
