Laura Kate Brown’s Post

Think Forward 2025: The Liveable Web has arrived! Every year, we unveil the key social trends that will shape social over the next year. Now in its 10th edition, Think Forward 2025 dives into five exciting trends that will bring a much-needed dose of fun back to our feeds. With 1 in 4 internet users feeling overwhelmed and disenchanted with online life, the call for a more joyful digital space is clear. Enter Think Forward 2025: The Liveable Web—a new chapter bringing joy back to social. From Charli XCX's #bratsummer and iconic memes like the symphony dolphin, to the playful antics of Nutter Butter and the gamification of online lore, The Liveable Web brings a new era of self-expression online and IRL. Read the full report now:

Think Forward 2025: The Liveable Web has arrived! Every year, we unveil the key social trends that will shape social over the next year. Now in its 10th edition, Think Forward 2025 dives into five exciting trends that will bring a much-needed dose of fun back to our feeds. With 1 in 4 internet users feeling overwhelmed and disenchanted with online life, the call for a more joyful digital space is clear. Enter Think Forward 2025: The Liveable Web—a new chapter bringing joy back to social. From Charli XCX's #bratsummer and iconic memes like the "symphony dolphin," to the playful antics of Nutter Butter and the gamification of online lore, The Liveable Web brings a new era of self-expression online and IRL. Read the full report now 🔗 https://lnkd.in/eSt9AWdj #ThinkForward2025 #TheLiveableWeb #TrendReport #WeAreSocial

In a world of digital consumption, there are two distinct types of users: those seeking entertainment and those pursuing knowledge. Which category do you fall into? #DigitalConsumption #EntertainmentVsKnowledge #TechHabits #OnlineBehavior #StayCurious #Learn2EarnWithAndi

Demand for authenticity and social consciousness from businesses is on the rise, especially amongst younger generations. How businesses can make use of impact games to drive social change, adapt to evolving consumer sentiments and meaningfully connect with younger customers is at the core of this new piece from our CEO, Glenn Gillis Read all about it here👇 https://lnkd.in/d6E4Q9kE #GameChanger #SocialChange#GamesForChange#GamesForMarketing

Social Interaction in the Digital Age: A Virtual Reality    🤝🌐 Explore the evolution of #SocialInteraction in the digital era. #VirtualReality is bridging gaps and connecting us like never before. 💬🖥️ #DigitalConnections #FutureTech

Today's Emerging Tech Spotlights Metaverse 2024 Governments around the world have been working on the metaverse technology. As we move deeper into 2024, the question on many minds is... Read More: https://lnkd.in/ggKxtg76 #metaverse #metaverse2024 #metaversetechnology #digitalland #virtualavatars

⚡ Leveraging Cultural Narratives in Marketing 🔍 The recent success of "Black Myth: Wukong,” a game based on classic Chinese literature, highlights the power of cultural storytelling in modern marketing. - writes Acacia Leroy on TrendWatching. The game has broken single-player records, proving that tapping into deep, resonant narratives can drive engagement and sales. 💡 Key Takeaways for Marketing Professionals: Cultural Relevance: Integrating authentic cultural elements can create a strong emotional connection with your audience. Storytelling: Narratives rooted in heritage and tradition can differentiate your brand in a crowded market. Innovation: Don’t be afraid to innovate within traditional frameworks to appeal to both modern and traditional audiences. 🌍 Application: Marketers can leverage these insights by incorporating culturally significant stories into campaigns, creating a narrative that resonates on a deeper level. ➡ Learn more here: https://lnkd.in/eCx7aTdt #Marketing #Storytelling #CulturalNarratives #Innovation #CommunicationsStrategy

HiFi vs LoFi on social. Which aesthetic works best? For most audiences (you guessed it) - it's both. But blending the styles takes a special kind of alchemy. Here's how you do it, courtesy of Emily Charlton-Smith #social #meta #socialcontent #hifi #socialmediamarketing #creative

Look what you made us do. YPulse's first ever demo report dedicated entirely to #tweens is now available to YPulse Prime subscribers on the insights dashboard. We interviewed 1,500 tweens (8-12) in North America. Get the download on: 👍 Which social media platforms tweens are using and whose content they’re paying attention to 🎮 What impact gaming has on their lives—and the hobbies they have offline 👨👩👧👦 How their Millennial parents’ values are shaping their upbringing 🛒 What purchases they have influence over and how they already shop on their own Not a Prime subscriber? Talk to Deniz Erdem and Conner Godwin about becoming one today: https://lnkd.in/gEajWA6Y #genz #genalpha #youthresearch #marketresearch

Come find out more about these insights as we took our first ever look into Tweens at YPulse!