Laura Reilly’s Post

I stumbled upon the most brilliant marketing move recently – Heinz's "Pass the Heinz" campaign, inspired by a fictional Don Draper ad pitch from Mad Men (TV Show). This got me thinking... sometimes, the most audacious ideas are the ones that break all the rules. The Case Study: -The Fictional Pitch: In Mad Men's 1960s ad world, Don Draper proposes a Heinz ketchup ad with no product visuals – just food and the tagline "Pass the Heinz." It's rejected in the show as too risky. -2017 Reality: Heinz brings this to life! Simple posters feature fries, burgers, steak... missing only the iconic ketchup. The implied message that Heinz is so synonymous with ketchup, that the visuals are unnecessary. -Bold or Arrogant? Some called it bold, others criticized its "old-school" approach. But it undeniably stood out in a sea of sameness. Heinz's decision to run with an ad that featured no product image, no brand colors, just the tagline "Pass the Heinz" alongside images of American cuisine, speaks volumes about the power of brand identity and consumer connection. It demonstrates a fearless approach to marketing, leveraging nostalgia and the cultural impact of "Mad Men" to engage audiences in a novel way. This campaign underlines a crucial marketing insight: the importance of understanding and harnessing your brand's place in the consumer's heart. Heinz's gamble was predicated on their deep-rooted market presence and the emotional resonance of the brand with its audience. What do you think? Is this marketing brilliance or a misfire? Let's discuss this in the comments! #marketing #marketinginnovation #brandidentity #heinz #madmen #creativecampaigns #advertising #creativity #nostalgia #marketingcampaigns #dondraper #passtheheinz #tvshow

HOW CAN BRANDS WIN OVER HEARTS AND MINDS OF CONSUMERS?. Emotional marketing is revolutionizing the way brands connect with consumers, shifting focus from product features to resonating with the human experience. Unlike traditional marketing, which often felt pushy and overtly sales-driven, emotional marketing taps into feelings, values, and shared experiences to create deeper, more meaningful connections with audiences. Heineken's latest campaign, "The Forgotten Beer," is a perfect example of this approach. Instead of highlighting the beer's taste or ingredients, the campaign centers on a powerful narrative: Heineken isn't just about selling beer it's about selling good times. The message is clear: the moments of laughter, connection, and celebration matter more than the beer itself. By focusing on the emotions tied to those experiences, Heineken shifts from being a mere product to becoming a facilitator of memorable moments. This strategy is a game changer. Consumers today are savvy they don’t want to be sold to they rather want to feel understood and valued. Emotional marketing, as exemplified by Heineken and so many other brands is the new frontier for brands aiming to win not just the minds but the hearts of their audiences. #EmotionalMarketing #BrandStrategy #ConsumerExperience #Heineken #MarketingInnovation

This is a great example of good marketing delivering a win within a very competitive market. Dr. Pepper is pretty similar to Coke and Pepsi, but they've done a good job of differentiating themselves, creating a unique brand identity. This brand identity centers around being a disrupter in the industry with a unique flavor vs. just another cola. Dr. Pepper's agile marketing model engages with audiences in an authentic way, reinforcing their disruptor status and helped them stay relevant. (i.e., Dr. Pepper with pickle viral TikTok). Their innovative flavors and recipes build excitement with younger and multi-cultural consumers, driving their ever increasing fan base. This is a great example of a personality based brand positioning model, and they are nailing it. What's your favorite—Coke, Pepsi, or Dr. Pepper? Here's the link to the full article: https://lnkd.in/e23QxwVu #Marketing #InnovativeMarketing #AgileMarketingModel

Celebrating this week's Marketer To Watch: Michael Pittman, the VP and Head of Marketing for Cinnabon–the brand best known for its crave-worthy cinnamon rolls. 👏 In his interview, Michael serves up a feast of content on: ➡ The resurgence of brand marketing and long-term brand building. ➡ The evolution of search behavior. ❌ Why we need to stop using one-size-fits-all customer journeys. ➡ Revolutionizing loyalty through experiential engagement. ➡ How breadth of experience will make you a better marketing leader. ➡ The power of storytelling to inspire action and transcend time, people, and cultures. Check out the rest of Michael's story here: https://lnkd.in/gEtJxA2X #brandmarketing #searchengineoptimization #searchbehavior #customerjourney #loyaltyprograms #iconicbrands #marketing #marketingleadership #storytelling #brand #marketersthatmatter

Thirsty for new ideas? The first in our Distinctiveness Choice Reports dives into the drinks industry, exploring how well brands measure up in their drive to create truly distinctive work. Choosing to be distinctive transforms a brand from familiar to remarkable, forging memorable connections with audiences, and making them memorable. Few industries need this more than beverages, where brands risk fading into the crowded drinks aisle. Curated by content expert Marcus Foley, our report highlights standout examples of drinks brands excelling in distinctiveness. Discover the building blocks of distinctive branding and learn how to apply our framework to measure and sustain that impact. Check out the link to download in the comments. #BrandingInnovation #DrinksIndustry #MarketingInsights

🍽️ Transforming Food Marketing! 🌍 Discover groundbreaking food campaigns leveraging innovation and strategic planning to captivate audiences. From Cadbury's social media savvy to Snickers' clever search campaign, each case study sets new benchmarks for engaging advertising. Let's stay ahead in the evolving food industry landscape! 📈🍫📱 #FoodMarketing #Innovation #ConsumerEngagement

Imagine your favourite snack and beverage teaming up for the ultimate treat. Coca-Cola and Oreo are creating a limited-edition combo that blends nostalgia with innovation, sparking curiosity and driving impulsive buys. For marketers, it is a powerful example of how two iconic brands can come together to amplify their reach and create a buzz-worthy moment. This campaign isn't just about a product; it's about leveraging brand equity, creating memorable experiences, and pushing boundaries to captivate a global audience. How can your next campaign create a similar impact? . . . #MarkiverseMedia #CocaColaXOreo #UltimateTreat #IconicBrands #BrandCollaboration #NostalgiaMeetsInnovation #MemorableMoments #MarketingMagic #GlobalBuzz #ImpulseBuys #AmplifyYourReach

Dont sleep on brand collabs y'all!!! Amylu Foods teamed up with Dave's Killer Bread and Graza on a collaboration that included one static post (with an ‘enter to win’ CTA) and one UGC video featuring a recipe with all 3 brands. Amylu has seen +1,705 new followers from this giveaway thus far, which is not a top-tier KPI, but still a nice ancillary benefit for a brand looking for awareness and new eyeballs. There was a solid and strategic overlap between audiences, leading to great reach, engagement, and growth. See below for additional organic insights:  Reach: 154K Impressions: 191K Likes: 2.7K  Comments: 2.3K Saves: 191 Shares: 167 Sometimes some good old-fashioned hand-to-hand combat tactical work pays off. Lean into that, people! #cpg #cpgindustry #socialmediaagency

I find the insights on #ExperientialMarketing in this article compelling and timely. In a world inundated with #advertisements, #TraditionalMarketing tactics often fall flat. Experiential marketing stands out by creating immersive, emotional experiences that engage consumers in meaningful ways. The statistics are telling — 91% of participants report more positive feelings towards brands after such experiences, which can significantly influence #purchasing decisions. This reminds me of Dunkin' Donut's ad of 2012 where coffee aroma in the bus made the customers hop into a Dunkin Donut shop, next to the bus-stops. To experience something is always a top notch thing, that can never be ignored; and using that in marketing can turn consumers into #BrandAdvocates, amplifying awareness as they share their experiences online (in today's social media age), extending a brand’s reach organically. I believe experiential marketing not only differentiates brands but also makes memories that truly matter. It goes beyond one-way messaging, inviting customers to participate and engage on a personal level even. By tapping into emotions and offering meaningful interactions, brands build trust and loyalty. It's about creating moments that resonate long after the event, making the brand unforgettable in a way that standard ads simply can’t. What resonates with me is the potential for brands to differentiate themselves through genuine interactions, turning passive consumers into active participants. Nike’s House of Innovation exemplifies this, transforming shopping into an engaging adventure. The emphasis on creating lasting memories can never be underrated as it evokes emotions and emotions are always powerful. In today's digital age and AI taking every space, delivering tangible experiences can make a lasting impact. Overall, I believe that investing in experiential marketing is essential for brands seeking to foster deeper connections and stand out in a crowded marketplace. 🍩 Watch the Dunkin' Donuts Flavor Radio Ad here: https://lnkd.in/gQBqBF9V 👟 Nike's Digital Retail Experience: https://lnkd.in/grDDzdgA Read the article here: https://lnkd.in/gBp9X-Wg

"I'm Lovin' It" - The Campaign That Energized McDonald's In 2003, McDonald's faced declining sales and needed a fresh approach to reconnect with customers. They launched the "I'm Lovin' It" campaign, developed by the advertising agency Heye & Partner. The campaign featured a catchy jingle and focused on the positive experiences and emotions associated with McDonald's. The ads showcased people enjoying McDonald's food in various joyful and relatable moments, from family gatherings to late-night snacks. The upbeat and youthful vibe of the campaign appealed to a broad audience. The impact was immediate. "I'm Lovin' It" revitalized McDonald's brand image, increased sales, and became a globally recognized slogan. The campaign continues to be a cornerstone of McDonald's marketing strategy. Takeaways for Brands: Catchy Slogans: A memorable slogan can become a powerful brand asset. Positive Associations: Highlight positive experiences to create strong emotional connections with your audience. If you're a brand looking to get top-quality video animations and graphics, checkout our creative portfolio using the link in our bio. And, FOLLOW Hinnacle for more such insightful content! #mcdonalds #fastfood #joyful #emotional #branding