Laura Hus’ Post

💡 Research: Why People Really Buy Upcycled Products ✍ S. Caprioli, C. Fuchs, and B. Van den Bergh 🌐 Would you like to know more? 👉 https://lnkd.in/gYkpk4_P #sustainability #upcycling #creativity #media #innovation

I love this example of using life cycle thinking to inspire product innovation. (Even though it's super old!) P&G (owner of Ariel and Tide) evaluated the energy use across all phases of the product lifecycle in it's laundry business, and surprising to most, the biggest impact is when consumers wash their clothes because of the energy required to heat the water. So what's the innovation? Superior cleaning technology in cold water. It saves the consumer money, saves energy, and creates a competitive differentiator in an increasingly commoditized category. Win-win-win. Check out this article I wrote on life cycle thinking to inspire how you can use this sustainability framework to inspire product innovation: https://lnkd.in/gfA9k4EN If you like the content, I encourage you to subscribe to my newsletter on LinkedIn or via email https://lnkd.in/ghefyhmM #sustainability #lifecyclethinking #innovation #circularity

At Brand Elevate, we encourage businesses to think about sustainability. Turning waste into a new product is not just good for the environment—it can open up fresh revenue streams. Analyze your production processes and ask yourself: What can be repurposed or upcycled? Can any by-products be transformed into new products or services? Innovating with sustainability in mind can elevate your brand and attract eco-conscious customers. #Sustainability #CircularEconomy #BusinessInnovation

Looking to boost your brand's impact and drive success? Check out our guide on "How to Enhance Your Business in 6 Steps." Discover how sustainable labelling can: 🌍 Reduce your environmental footprint. 🔒 Build brand integrity 🌱 Attract eco-conscious consumers 🚀 Position your brand as an innovator 💰 Save costs and increase profits 🤝 Join a community of like-minded businesses Ready to make a difference? Dive into our insights and see how Eco Labels can help transform your business. Let's create a sustainable future, one label at a time! 🌍 💚 #Sustainability #EcoFriendly #BusinessGrowth #Innovation #EcoLabels

Creativity is more of a selling point than sustainability.

Creativity is more of a selling point than sustainability.

Sustainability Trends: Is Your Brand Ready? 🌱 Consumers today are increasingly choosing brands that prioritize the planet. From eco-friendly packaging to carbon-neutral initiatives, sustainability has become a necessity rather than an option. 𝗞𝗲𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 78% of consumers feel that sustainability is important. 55% of consumers are willing to pay more for eco-friendly brands. Whether it's launching a green product line, initiating a recycling campaign, or adopting zero-waste practices, your brand can lead the change. Let's build a strategy that aligns profit with purpose. 🌟 #sustainability #ecofriendly #prospecting

𝐒𝐖𝐈𝐓𝐂𝐇𝐈𝐍𝐆 𝐓𝐎 𝐒𝐔𝐒𝐓𝐀𝐈𝐍𝐀𝐁𝐋𝐄 𝐏𝐀𝐂𝐊𝐀𝐆𝐈𝐍𝐆: 𝐀 𝐖𝐈𝐍-𝐖𝐈𝐍 𝐅𝐎𝐑 𝐘𝐎𝐔𝐑 𝐁𝐑𝐀𝐍𝐃 𝐀𝐍𝐃 𝐓𝐇𝐄 𝐏𝐋𝐀𝐍𝐄𝐓 🌍 In today's world, consumers are increasingly conscious about the environment. A shift sustainable packaging can transform your brand image and tap into this demand. Yes, the initial shift may cost more (2-3 times higher), but the long-term benefits far outweigh these expenses. Here’s my story: If we decided to go green with sustainable packaging & practices you can see an immediate & overwhelmingly positive transformation. Customers praised our decision, and we noticed a significant boost in brand loyalty. 𝐖𝐇𝐘 𝐘𝐎𝐔 𝐒𝐇𝐎𝐔𝐋𝐃 𝐂𝐎𝐍𝐒𝐈𝐃𝐄𝐑 𝐌𝐀𝐊𝐈𝐍𝐆 𝐓𝐇𝐄 𝐒𝐖𝐈𝐓𝐂𝐇: 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 𝐈𝐦𝐚𝐠𝐞: Aligns with eco-conscious consumer values. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐋𝐨𝐲𝐚𝐥𝐭𝐲: Customers support brands that reflect their personal values. 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐏𝐫𝐢𝐜𝐢𝐧𝐠: Willingness to pay more for sustainable products. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐨𝐫: Stand out in a crowded market. 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Higher customer retention and profitability (up to 10x). Need inspiration or guidance on making the switch? Let’s discuss! 🌱 #Sustainability #GreenPackaging #BrandLoyalty #EcoFriendly #ConsumerTrends #Profitability #EnvironmentalImpact

🌍 Ready to Make a Difference with Every Delivery? 🌍 Sustainability matters to your customers, and it can set your brand apart. With eco-friendly packaging, you’re not just reducing waste—you’re creating a brand story that resonates with conscious consumers. From biodegradable materials to minimalist designs, sustainable packaging is the small step that makes a big impact. Why Go Green with Your Packaging? Reduce Plastic Waste: Show your commitment to the planet. Boost Brand Loyalty: Customers value businesses that prioritize sustainability. Lower Costs: Simple, natural materials often save money and resources. Whether you’re a small business or an e-commerce entrepreneur, sustainable packaging sends a strong message that your brand cares. 💚 Ready to start? Join a growing community of businesses making a difference, one package at a time. 👉 Discover our eco-friendly packaging solutions and take the first step! #SustainableBusiness #EcoFriendlyPackaging #GreenCommerce #DeliverAGreenerFuture #EcoPackaging #youthecopreneurscamp #ERASMUSPLUS seyide direk Aiperim Moldokmatova

"Sustainability: Not a Trend, But the Future of Business" When we founded Wildjac, we knew sustainability had to be a core value—not just because it’s the right thing to do, but because it’s what modern consumers demand. As we gear up for the holidays, I’m reflecting on how businesses can stand out in a crowded marketplace. The answer? By aligning your brand with the values of your customers. For retailers and wholesalers, stocking Wildjac isn’t just about great-tasting spirits—it’s about giving your customers a product they can feel good about buying and it only felt right to feature our first product and how far it's come. 💪 If sustainability is part of your 2025 business goals, let’s connect to create something extraordinary. 🌿 #BusinessSustainability #WildjacPartnerships #GreenBusiness