Director of Ad Marketing & Insights, International | Global Audience Measurement | VOD | CTV | Streaming | Ad & Media Measurement | Media Research | MI | Board Member | Game changer | Transformation
#hotoffthepress, our latest edition of Roku Canada's 🇨🇦 video on demand VOD evolution whitepaper which, for the first time ever, looks at the day part usage of live TV and on-demand streaming with ads and without ads. Not yet on TV? This is your time to begin! ➡️ 69% of TV streamers are now addressable - they can be reached with ads - a growth of +64% since 2023 ➡️ 47% are #flexivods, people who consider changing their TV streaming services, this remains consistent in the last few years. ➡️ The big screen is the leading screen for a range of need states, 7x more import than mobile for "we time" To find out more about modern day TV planning, and #AI in advertising, check it out! #TVstreaming #ctvadvertising #CTV #streaming #advertising #AI #Roku #VOD #ConnectedTV #whitepaper #Canada
Advertisers have more options than ever to reach TV streamers in Canada. Our 5th annual research white paper reveals that nearly 7 in 10 Canadian TV streamers can be reached with ads on TV streaming. This represents 55% of all TV viewers aged 18 or older. For more insights and guidance on how to connect with Canadian TV streaming audiences, read our “VOD Evolution 2025” report in full. Download here: https://lnkd.in/exCae3AK #Advertising #VODEvolution #TVStreaming #CTV #AVOD #ADSVOD
Director of Ad Marketing & Insights, International | Global Audience Measurement | VOD | CTV | Streaming | Ad & Media Measurement | Media Research | MI | Board Member | Game changer | Transformation
3moThank you Adwanted Events for the opportunity to launch the research at #ftvacanada24 Justin Lebbon Steven Scaffardi Joanna Burton Jon Watts