Launch Marketing’s Post

'Disruptive marketing' isn't just a buzzword - it can elevate your business to new heights. But is it right for your business? Here are key factors to consider: 👉 How saturated is your industry? Traditional marketing strategies might not suffice when everyone is using the same playbook. 👉 Is your marketing results stagnating? Growth potential is often untapped, and disruptive tactics can unlock new opportunities that conventional methods miss. If you're seeing stagnation, a bold move might be what you need. 👉 What are your competitors doing? If your rivals are making waves with innovative approaches, it's a signal to differentiate and take the lead in your market. Want to learn how? Discover our full blog: https://hubs.la/Q02GvHJk0 #DisruptiveMarketing #B2B

It won't surprise anyone who knows me when I say that "what gets written down is what gets done." It's true for your daily to-do list, and it's true for your business's marketing strategy. We've got a good primer for creating an effective marketing strategy drafted for you on the Revel blog. #revelmarketing #revelblog #marketing #B2Bmarketing #marketingstrategy

Has to be B2B marketing right? Just think about it 👉 At the end the day, marketing is measured on revenue BUT marketing doesn’t have much control over revenue once someone becomes a lead. Your buying process can be garbage, you free trial stinks and sales can drop the ball, marketing is still gonna be measured on revenue. Not fun 👉 Most of what you do needs to be attributed to some sort of dollar amount. Yet all the best marketing campaigns are hard to attribute. And if you don’t see enough early indicators, it gets shut off quick, even though great marketing takes time….. Not fun 👉 Your messaging and positioning matter so much which is usually on marketing. I don’t care what your budget is or what your marketing looks like. Your messaging and positioning will make or break everything. At many orgs it’s the non-marketing executives who dictate what that messaging looks like. BUT when things are down and you say it’s bc of your messaging and positioning that you tried to change. You get blamed for it 🥹 NOT FUN 👉 Growth goals are also usually 2X to 3X higher with less budget and people 👉 You’re also expected to do everything despite your resources bc marketing has so many different things you can do and everyone thinks you need to do them all Not as fun as the 50 minute daily meditations and kombucha we’re all promised 😭

🎻 Is your marketing strategy in tune—or is it time for some orchestration? As B2B marketing grows more complex, many organizations find themselves needing a cohesive approach to align teams, channels, and campaigns. Explore how to recognize when your organization could benefit from marketing orchestration. Discover the key signs that signal it’s time to harmonize your efforts, increase efficiency, and drive impactful results. Read the full post to find out if marketing orchestration is the next step for your team: https://lnkd.in/dY784GRz #MarketingOrchestration #B2BMarketing #TeamAlignment

Stop! Before you press 'Go' on your next marketing campaign, remember - Branding comes first! It's a fatal mistake countless B2B service companies make. Jumping headfirst into a - Lead generation crusade - Creating content - Paid ad blitz - Email newsletters - Website redesign Without first nailing down: - Their ideal customers - Company personality - Core values and purpose - Clear, consistent messaging - Distinct positioning - Customer journey mapping Overlooking these key branding elements can doom your marketing efforts from the start. But when you get them in place? Your marketing becomes a powerful, precision tool. A tool that delivers results with the precision of a laser-focused sniper rather than the scattershot approach of a novice. Tired of watching your marketing campaigns flop like a flat tire? Perhaps it's time to press pause, backtrack, and give your branding strategy the attention it deserves. It might be the missing piece of your success puzzle. Are you ready to give it a try? #branding #marketing #B2Bmarketing #marketingstrategy #brandstrategy #contentmarketing #digitalmarketing #customersuccess #businessgrowth

I wasted 300+ days trying to figure out b2b marketing. Then I got $22,381 worth of advice from a $5 billion business owner & everything changed. Rory Sutherland (Vice Chairman of Oligvy) has built a $5 billion marketing agency. After spending 35 years in marketing, here are his top marketing tips: 1. Marketing changes minds, not just sales figures. 2. Look beyond quick wins. Build long-term value. 3. "Too good to be true" can backfire. Balance value carefully. 4. Simplicity sells. Focus on what you do best. 5. Create memorable experiences. Stand out. 6. Price strategically. It signals quality. 7. Data helps, but trust your gut too. 8. Reframe problems creatively. Think differently. Here’s something that hit me hardest: → In marketing, being memorable can be just as important as being efficient. This has completely changed how I approach marketing. Want the full breakdown of these tips? Let me know in the comments and I'll send it to you via dm. Must be connected.

Discover the gaps and opportunities in aligning marketing efforts more closely with revenue growth objectives.

Feeling lucky with your B2B marketing strategy? Don't rely on chance to reach your target audience!🎲 A strong marketing plan acts as your roadmap to success, not a random assortment of tactics. It identifies your ideal customer, defines your goals, and outlines the steps to achieve them. Without a plan, you miss out on: 👉Focus: How can you hit the bullseye without aiming first? 👉Efficiency: Stop wasting resources on random acts of marketing. 👉Measurable Results: How will you know if your marketing is working? Invest in a clear plan, and watch your B2B business thrive! 🚀 Which emoji best represents your current marketing strategy? P.S. Need help crafting your marketing roadmap? We at GoldTree Marketing specialize in providing outsourced marketing for B2B. Let's chat!

Why Your B2B Marketing Isn’t Working (Hint: It’s Not Just About Promotion) Are you focusing solely on promotion to drive your marketing? If so, it’s no surprise your results aren’t where they should be. At Smudged, we know that marketing is so much more than just getting attention—it’s about building trust, forming lasting relationships, and guiding your audience through the complex B2B buying journey. And in the world of B2B tech, flashy ads and quick promotions won’t cut it. Here’s what really works: - Consistently showing up throughout the entire customer journey - Engaging beyond awareness to build long-term loyalty - Aligning your brand, sales, and marketing strategies for sustainable growth Promotion is just the tip of the iceberg. Want to go deeper? Check out our latest article on why B2B marketing needs more than just promotion to succeed. 📖 Read the full article here https://lnkd.in/etgxFPhB If your brand feels stuck or disconnected from your audience, we’re here to help you realign and drive growth. #B2BMarketing #BrandAlignment #Smarketing #TechMarketing #CustomerJourney #MarketingStrategy #PurposeDrivenGrowth

Marketing campaigns are not working as expected for 80% of B2B Businesses (https://lnkd.in/eQbiKdRS) This is a LARGE number? Now, there could be many reasons for this. It could be the messaging or channel is wrong? Or it could be the audience isn't right or the timing? Or it could be the expectations are too high? Or the campaign wasn't planned out properly before hand? Marketing shouldn’t be seen as a tick box exercise and it is important to know your business why and to know the purpose of your marketing. Pinpoint feels the majority of your successes will be down to careful planning, therefore giving your business time and attention via such a plan is the way forward. The benefits of a plan will help you get organised, be logical and build foundations. A plan will save you time and money, but remember that a marketing plan is different to a business plan. Find out more https://lnkd.in/e-HDeV9 #marketingplan #b2bmarketing