Lately.AI’s Post

Marketers are usually interested in the practicalities of #AI and how it could help save time. But what they should be asking is how to best train the AI to achieve improved results and impact. Don't worry - we went ahead and prepped the answer for ya 😉 https://bit.ly/4aOoTr6

#AI is NOT a magic fix-all; If the input is subpar, the #AI is only going to replicate that lack of quality. And NO ONE wants more !@#* to clean up! Make sure you're starting with the ingredients you need to make GOLD thanks to these tips: https://bit.ly/4aOoTr6

People may underestimate #AI training roles, but with the explosive growth of AI, they’re bound to become more and more pivotal. Meaning now is as good a time as ANY to get started on developing those skills: https://bit.ly/4aOoTr6

Unpredictability is precisely what makes #artificialintelligence such an exciting field! But if TOTALLY unknown isn't really your jam, we shared a few sneak peeks at what's to come with #AI in 2024: https://bit.ly/4aOoTr6

"Agentic AI represents the next frontier in generative AI. This groundbreaking technology is set to transform the way businesses operate, offering marketers a wealth of opportunities for innovation, productivity, and transformation. As companies expand their AI initiatives, agentic AI can streamline routine tasks and enhance efficiency by granting AI systems greater autonomy in decision-making. For marketing leaders looking to revolutionize their processes and operations, agentic AI provides a pathway to achieving more ambitious AI goals. By implementing autonomous AI systems across various marketing subfunctions and teams, organizations can foster innovation, improve decision-making, boost efficiency, and increase overall autonomy, propelling them to new heights in the rapidly evolving world of AI-driven marketing."

Are you still trying to navigate the seachange AI is bringing to your marketing efforts? You aren’t alone! Many businesses are excited about the promise of AI, but may be overwhelmed at the prospect of putting it to practice effectively. 👉 Let Propensity´s partner Weidert Group explain how you can use AI to effectively enhance what you’re already doing right: https://ow.ly/rYkK50RRtcu #ABM #AI #bestpractices #marketingstrategy #salesautomation

As generative AI continues to advance, a significant shift is occurring—from prompt engineering to context design. This has profound implications, and new opportunities, for B2B marketers and business leaders. In 2022 (the old days of Generative AI) the focus was on crafting precise prompts to guide AI models like ChatGPT. Now, the emergence of context-aware AI tools—such as Google's NotebookLM, Anthropic's Claude Projects, and OpenAI's Custom GPTs—allows the creation of AI environments tailored to unique organisational knowledge. Why is this important? 🔸 Managing Complex Knowledge: Modern businesses require AI to synthesise insights across vast information pools while adhering to brand standards and compliance regulations. 🔸 Enhancing Efficiency: Custom AI environments reduce the need for repetitive explanations, enabling teams to concentrate on strategic initiatives rather than supervising AI outputs. 🔸 Enabling Sophisticated Applications: With enriched context, AI tools can produce nuanced outputs that align with brand voice and address specific customer needs. Designing AI environments that understand brand, market, and objectives unlocks new opportunities for innovation, differentiation and growth. Read our latest article to explore how context design can reshape approaches to AI and enhance organisational capabilities. https://lnkd.in/ejVqnHSC #B2B #AI #MarketingAutomation #ContentMarketing #Strategy

"..Humans excel in fostering deep connections, crafting compelling narratives...These qualities, when intertwined with AI's analytical prowess, create a powerful engine for innovation and success..": https://lnkd.in/eRHPhJru #ai #marketing #innovation #technology #digitalmarketing #futureofmarketing #aistrategy

Great insights here from MarTech! If you're still in the early stages of AI adoption–you're not alone. About 87% of businesses are still in early adoption or haven't started yet. Read more to equip your company with the key strategies for successful implementation: https://ow.ly/WofT50STnBM #B2Bmarketing #AI #MarTech

As generative AI continues to advance, a significant shift is occurring—from prompt engineering to context design. This has profound implications, and new opportunities, for B2B marketers and business leaders. In 2022 (the old days of Generative AI) the focus was on crafting precise prompts to guide AI models like ChatGPT. Now, the emergence of context-aware AI tools—such as Google's NotebookLM, Anthropic's Claude Projects, and OpenAI's Custom GPTs—allows the creation of AI environments tailored to unique organisational knowledge. Why is this important? 🔸 Managing Complex Knowledge: Modern businesses require AI to synthesise insights across vast information pools while adhering to brand standards and compliance regulations. 🔸 Enhancing Efficiency: Custom AI environments reduce the need for repetitive explanations, enabling teams to concentrate on strategic initiatives rather than supervising AI outputs. 🔸 Enabling Sophisticated Applications: With enriched context, AI tools can produce nuanced outputs that align with brand voice and address specific customer needs. Designing AI environments that understand brand, market, and objectives unlocks new opportunities for innovation, differentiation and growth. Read our latest article to explore how context design can reshape approaches to AI and enhance organisational capabilities. https://lnkd.in/eRrEunCX #B2B #AI #MarketingAutomation #ContentMarketing #Strategy