Larry Tucker’s Post

In TVREV, Mike Laband, Magnite SVP of Platform Revenue, discusses the importance of user experience in TV advertising and how new ad formats, such as tiles and pause ads, complement the streaming interface. Check it out!

In TVREV, our SVP of Platform Revenue Michael Laband discusses the importance of user experience in TV advertising and how new ad formats like tiles and pause ads complement the streaming interface. https://lnkd.in/eJD978Xi

Advanced TV offers marketers a higher level of targeting when compared to traditional broadcast media. 🎯 📺 This means goodbye broadcast TV and hello to Smart TVs, 5G, and live streaming: https://bit.ly/3VqDm79 #marketing #CustomerLoyalty

Curious about how Marshall Advertising will use Roku and The Trade Desk to deliver more successful campaigns? Check out our blog post to learn more about the valuable insights and unique features that this partnership has unlocked for us and how we can utilize them to produce the best performing TV streaming campaigns.

Exciting road ahead for STIRR with streamr.ai. AI will empower SMBs with action-oriented prompts and personalized offers, seamlessly shifting conversions from TV to mobile with smart content creation and targeted CTV advertising allowing brands to efficiently reach new audiences and drive conversions.

👑 Streaming TV Takes the Crown: AI is Fueling the Explosive Growth in the $30 Billion Industry A recent Prosper Insights & Analytics survey reveals a seismic shift in viewing habits: ✅ Nearly half (47%) of US consumers now stream most often. ✅ Streaming TV advertising market is projected to hit a staggering $30 billion this year with a massive 25% growth. 📺 But Streaming TV advertising is still young, and it's about to get a major upgrade thanks to #GenerativeAI Read Article ⤵ 🔗 https://lnkd.in/eJw8gdnZ

AI empowers SMBs with smart content creation and targeted CTV advertising. New tools enable action-oriented prompts and personalized offers, seamlessly shifting conversions from TV to mobile. This allows brands to efficiently reach audiences and meet conversion goals. Exciting road ahead ...

The programmatic ecosystem in Connected TV (CTV) advertising has been a subject of debate, with some arguing that it is becoming obsolete due to various inefficiencies. However, an exploration of the challenges facing programmatic CTV and the potential benefits of employing a sales team for FAST (Free Ad-Supported Streaming TV) channels are worth considering. Check out this article for an in-depth analysis of the issue. #CTV #advertising #programmatic #sales #streamingTV #broadcasting https://lnkd.in/eUbZJ7jS

#Upfronts vs. #NewFronts. #Linear vs. #CTV. Streaming giants going cinematic. Entertainment companies going digital. The moving image marketplace is more complicated than ever. Make sense of the landscape and your best path through it with Kargo’s expert guidance.

I have a complicated relationship with the streaming industry. From 2017-2021, I worked in the Disney department formerly known as "Home Entertainment," partnering with digital retailers like Apple and Google to promote Disney film and TV content in its post-theatrical release window. Things were going great; I promoted record-breaking films like Avengers: Infinity War and Incredibles 2, and I really enjoyed my job. Then came the launch of Disney+ in November 2019. The streaming industry exploded and saw exponential growth fueled by the COVID-19 pandemic. The studios started releasing content directly to their streaming platforms, testing parallel release windows or bypassing theatrical and home entertainment windows entirely. Let's just say my job changed dramatically. Then I went to the NFL in 2021 and had the role of a lifetime launching the NFL's exclusive streaming service, NFL+. Since then, the streaming industry has seen consolidation and experienced significant growing pains on its path to profitability. Today, more streamers are turning to ad-supported tiers to drive revenue, opening up new possibilities for marketers to tap into a channel that offers advanced targeting, real-time analytics, and increased efficiency. What are your thoughts on the streaming industry's future, and how does CTV and OTT advertising factor into your media mix today? #streamingmedia #streamingwars #performancemarketing #ctvadvertising #ottadvertising