Larry Baird’s Post

I’ve been a little quiet on here lately, and there are a few reasons why. Pretty recently, I was up for the role of VP, Marketing at a global tech company. I was nervous but excited, as the interview process forced me to think outside my usual “content box” and dig deep to think about what I really wanted. Well, spoiler alert: I made it to the very final round, and then got the news they’re on a hiring freeze. Sigh. And during that time, I realized … that’s what I really want. A senior-level role (Director/VP) in Marketing at a smaller, more nimble company. When I left Reward Gateway, I assumed I would want Bigger. A larger team. More money. An enterprise organization. But, that’s not actually true. (Minus the money. I will happily take more money, come on now.) What I *really* want is to be at a smaller company where I can make an impact, leading the go-to-market strategy and direction, where I have a few whip-smart marketing reports. Where I can continue to make content a focal point for the organization, but lead WITH content, rather than be the one LEADING content. It’s a change that is a little scary, but lots exciting. So now, LinkedIn network … if I sound like someone you want at your organization, my inbox is open. If you know of any organizations hiring, or would like to network, drop me a note or tag me in anything you see. If you’re a content person who’s made the leap from content to exec, I will happily buy you a virtual/real coffee for 20 minutes of your time. The (new) search is on. I appreciate your support in my next chapter! #hireme #opentowork

Common wisdom says hiring comes to a screeching halt in Nov-Dec, but I'm not slowing down my search for my next role; I'm picking up the pace! With year-end planning wrapping up soon for many companies, I know some of you will be getting new head count and job reqs approved in these last few weeks -- and you'll want to get a head start on filling those roles before the new year. If you're a recruiter or hiring manager hoping for an outstanding product marketer (or solutions marketer, or portfolio marketer) with exceptional leadership, strategy, and execution skills, let's talk! I'm #OpenToWork. Give yourself the holiday gift of finding your unicorn while everyone else is checking out for the year.

Good morning and happy Wednesday! I'm excited to share that I'm open to work, and actively seeking a new role! I'm looking forward to finding opportunities in GTM management, Strategy and Operations, and Post-Sale teams. To help you help me, here's a quick summary of me: - I'm a former teacher/football coach, turned tech pro, who's spent the last 6 years running operations and GTM for post sales teams. - I've improved team speed to resolving feedback tickets by 86% in 2 quarters. - My wife may hate it, but my coworkers love that I'm never satisfied with 'how we do things around here'. - I saved over 130 hours monthly by revamping weekly renewal data flow and meeting schedule, enabling CSMs and leaders to spend more time focused on customers. - I believe that anything worth doing is worth doing well, and if you're not measuring yourself how do you know how well you're doing? - I've managed, coached, and developed a team of 25+ direct reports, leading to 11 promotions from the team. In my next role: - I'm hoping to continue developing my skills as a leader and executor. - I look forward to continued opportunities to help those I work with grow and improve by understanding how our work can have an impact across the business. - I'd like to stay close to data analysis and operational excellence. -I look forward to solving challenging problems, wherever they are in the business, but I'm most experienced in the post sales world. - I'm excited to work in a tech based community. I'm open to all types of industries and enjoy the learning and growth of a new industry, but I'm keenly interested in the video game and golf industries (those aren't too niche right?). - I've spent time primarily in early and growth stage startups and definitely feel comfortable there, but I'm also excited to gain more experience at a developed company. In my previous roles, I've successfully led cross-functional teams, optimized processes, and enhanced customer experiences. Now, I am eager to bring my expertise and passion to a new team. If you know of any opportunities or connections that could help, I would greatly appreciate your support. Please feel free to reach out or connect me with others in your network. #OpenToWork #OperationsStrategy #CustomerExperience #GamingIndustry #CareerChange

I’m looking for my next role and hoping you can help. I’m an adtech operations veteran with over 20 years of experience in digital media, CTV, and programmatic seeking an opportunity to drive change whether at a well-established company that needs an operational overhaul, or building new functions and departments at a new or emerging business. My expertise includes: •Digital media and ad tech: campaign strategy, pricing, measurement, optimization and performance •Go to market operations: alignment and process development from pre-sales through billing with deep experience in customer success, media planning and ad operations. •Process design: identify challenges and needs, assess cross-functional impacts and areas for improvement, assess people/talent gaps, technology improvements for automation, assess risks and determine alternative solutions, develop plan for change, implement changes, assess impact of changes through development and monitoring of KPIs •Implementing technology to increase throughput, reduce redundancies, and decrease errors •People management: hiring, onboarding, development, retention and growth into leadership •Leadership: owning P&L for departments/business lines/regions, driving change and evolution of business by engaging team, gaining trust and buy-in, and implementing step changes to achieve goal with everyone on board Let's connect! #opentowork #digitalmedia #adtech

I will be available for a new role in the new year. I’ve really enjoyed my time at #eav 🙏 What was originally a 6 week piece of work extended, due to the impact I was making. I’ve delivered lots of fab new things: ✅ A sales & marketing strategy that works. ✅ Calm & direction, fixing many problems. ✅ Lots of bike sales & a healthy pipeline. ✅ New distinctive brand comms & identity. ✅ A fab new website coming soon. ✅ Many fundamentals for business growth. If you know of any senior sales, marketing, strategy, innovation or Ned roles, I’d really appreciate any tips & inside intel. What I can offer is: 🌈 Extensive sales, marketing, strategy & innovation skills. 🌈 Experience from mega brands to start ups: in food, drinks, health & beauty & sustainability. 🌈 Ability to make a difference & deliver results quickly. 🌈 To accelerate business growth or turnaround businesses. 🌈 Brilliant execution of the fundamentals. 🌈 A can do, make it happen attitude. What you get with me someone high in all 4 #insightdiscovery colours which is rare: 🔴 strong strategic & results leadership. 🟢 high in compassion & team development. 🔵 fab insights, numbers & analytics. 🟡 lots of creativity & impact. I’m open to #sales, #marketing, #innovation, #strategy roles. I’m also interested #ned & #board roles. My passion areas are food, drinks, sport (esp increasing girls & women’s participation in sports) & sustainability. I’m open to new industries challenges too. If you know of any great senior roles or need help to grow your business, please DM me. Thank you 🙏

It has been 15 months since being out of work, and at times it feels as if my career is over 🤷♂️ Maybe it was a couple of terrible bosses, I won't cut my hair, break morals, or laws to appease you, will go poor before that. Have 10 good references for any negative. Maybe it's what my mentor used to tell me, "You need to be more selfish and advocate for all the work you do", throughout my career others have often taken credit or I willingly pushed praise down in my org. 🌟 Maybe it is because I won't leave paradise, "The problem with lifestyle towns, is no one wants to work", I love working, nothing like the pride of a good day's work. 🌴 Definitely should have taken the VP job that paid ~1/2 the total comp of the Director role I was laid off of. 🤷♂️ Don't care all that much for the title, love doing great work and helping things become a little bit better! Was leading a large organization through a transition period, and stuck it out. I am Open For: 1) Fractional Roles (Rev Ops, Finance, Strategy, Product Marketing) 2) myRiver.io is open for business! 3) Remote Full-Time Opportunities (Strategic Principal role, or Director to VP Level in Rev Ops, Sales Ops, or Finance) Great at the craft, and genuinely enjoy it! #OpentoWork #SaaS #Leadership #SMB #RevOps

As my paternity leave ends, I am looking for my next adventure The time off has been truly unique, and I have appreciated every moment together with my family 🙏 ↳ I’m looking for a role within B2B SaaS (Fulltime or Fractional) ↳ I’m a Marketing Leader with advanced skills in Marketing Strategy, Demand Generation, and Product Marketing ↳ I’m a firm believer that excellent execution (by myself and my team) leads to successful strategy implementation ↳ I’m open to VP Marketing, CMO, Marketing Director, and other leadership roles within the GTM organization 🙏 𝗜’𝗱 𝗿𝗲𝗮𝗹𝗹𝘆 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗲 𝗶𝘁 𝗶𝗳 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱: → Repost or comment on this post to share it with your network → If my skillset aligns, tag someone in your network who you know is hiring → Mention my name if someone you know is looking for full-time or temporary support 🎯 𝗙𝗼𝗿 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 𝗮𝗯𝗼𝘂𝘁 𝗺𝘆 𝘀𝗸𝗶𝗹𝗹𝘀, 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗼𝗳 𝗺𝘆 𝗽𝗿𝗼𝘂𝗱𝗲𝘀𝘁 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:  ✓ Built a marketing team (people, process, and technology) to deliver +50% of company revenue ✓ Grew demand generation efforts from scratch to deliver +€30M in pipeline/year ✓ Led a complete overhaul of CVI, messaging, and positioning to support global growth ✓ Shortened sales cycles with 〜60% via refocused marketing efforts and alignment between GTM teams ✓ Ensured consistent marketing/GTM activities in 20+ countries (primarily in EMEA) ✓ Built/managed a high-performing, global team of 3 to 20+ people 💬 𝗔𝗻𝗱, 𝗼𝗳 𝗰𝗼𝘂𝗿𝘀𝗲, 𝗮𝘀 𝗮 𝗹𝗲𝗮𝗱𝗲𝗿, 𝗜 𝗮𝗺 𝗵𝗼𝗻𝗼𝗿𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗴𝗲𝗻𝗲𝗿𝗼𝘂𝘀 𝗽𝗿𝗮𝗶𝘀𝗲 𝗳𝗿𝗼𝗺 𝗺𝘆 𝗳𝗼𝗿𝗺𝗲𝗿 𝘁𝗲𝗮𝗺: “Nicolai is one of the most genuine and kind Managers I have ever worked with. Nicolai led by example, and many people in the workplace found his enthusiasm and dedication both inspiring and motivating.” - Anne Swindley “I can confidently say that Nicolai is a leader who genuinely cares about his team and the business’s success. His combination of professional expertise and personal integrity makes him an asset to any organization.” - Rasmus Plambech “Nicolai's drive and attention to detail was instrumental to the growth of Logpoint, and his commitment to the company and his team was second to none” - Gail Carpenter I am grateful for any assistance you can provide and excited for what the next chapter brings #Jobseeker #OpenToWork #Jobseeking #CMO

Open Roles below, scroll down. It is ok to introduce me to someone that is looking. I might not be able to help them right now but maybe soon or one of my posts can help. If you want to tell people about my posts, tell them to connect with me (not just follow) and ask them to send a note that YOU sent them.  It is ok to tag me in someone’s recent news of being impacted. When you know of a layoff or an event, you should reach out and see if your network was ok. Tell them about me, and others. Give them a chance to breath but offer your help. Please pay it forward so that your network can see 🤝share this post 👍🏻 like this post ♻ Repost ⌨️ comment below 📩 send to your network anyway you can! 📣 Scream Doug Jossem  Walmart Senior Manager - Advertising Sales - WM Connect (Team Lead, Food) https://lnkd.in/ejeivDwE Jon Davenport Washington Post Senior Product Manager, AdTech https://lnkd.in/eC6AEAqg Tyler Lee Progress Partners Sales Operations Administrators https://lnkd.in/e_gpUyBe 📌 Missed some of my posts, always find them here. https://lnkd.in/dJ5_SXdw #payitforward #jobadvice #jobs #openroles

Hello LI network, "Thoughts become things" and I believe in the power of community! I've been fortunate enough to recharge the past month with family, friends and soaking up the end of summer. Enjoyed many coffees and pints with my encouraging local crew and finally took time to polish up a collection of recent work. Even though I'm a lifelong marketer, breaking out the megaphone to market myself has always made me cringe. A case of #VeryDemureVeryMindful about work accomplishments before it was trendy. 😂 But I'm energized from a brief sabbatical, inspired by the growth of the #productmarketing field and actively seeking a unicorn opportunity with the next team of rockstars who'd benefit from my skillz and general awesomeness. #OpenToWork sheet attached and portfolio site in comments. 🚀 My Niche: Aligning emerging technology solutions with business challenges and end-user needs. I focus on positioning and problem-solving at the intersection of customers, product, sales and marketing. 📊 Roles I Fit: Senior / Lead / Principal Product Marketing Manager and Director of Product Marketing. 🎯 Ideal Companies: B2B SaaS platforms and solutions serving the Enterprise, HR Tech, Fintech, HealthTech and MedTech industries. Strong preference for organizations driven by product-led growth or product-led sales motions. Full-time remote or hybrid / onsite roles in the Denver, CO metro area. Let’s Go! If you hear of roles that match my search, know individuals on similar teams or at phenomenal organizations, I’d love to connect. Comments, likes, reposts etc massively appreciated and absolutely reach out for any networking doors I can open for you. Props to Emily Worden 👋 👋 👋 for the fantastic OTW template. Unabashed reach shout outs to the phenomenal #PMM tribe on LI dropping nonstop knowledge and genuinely giving back to the community: Product Marketing Alliance Richard King Tamara Grominsky Jason Oakley Yi Lin Pei Jonathan Pipek 🔱 Maja Voje Amanda Groves 🏃🏼♀️Marcus Andrews - give these folks a follow if you aren't already and you won't regret it.

Is applying to more than one role at the same company a smart strategy, or does it send the wrong message? With my background in product marketing, GTM, and partnerships, I’m often tempted to apply for all related roles at one company. Should I? What’s the best rule of thumb? Does it hurt or harm your chances to cast a wide net? #openforwork #jobsearch #applicationadvice