The number one question potential clients ask me is: How can I get into the media? They want to be on the evening news, to write for a prominent paper, to be featured in a magazine, whether it's secular or Jewish. They are mystified by the media. How can they get a featured interview on the radio or appear on the evening news or have an op-ed in a huge publication? I demystify the process for them, and what I say is this: 1.) You have to have a compelling story 2.) Your compelling story would have to be a fit for that particular media outlet 3.) I'd need to find the gatekeeper's information - it could be a journalist, editor, TV booker, or producer 4.) We need to send that person an interesting pitch 5.) If we get that pitch accepted, I will then provide you with media training so that it's a home run 6.) Once we get that press, I maximize your momentum, sending it to other potential media outlets. That's it! Simple, right? Not really 😂 I work very hard on getting my clients earned media they can add to their website and social media. It took me years to learn this. I was a journalist first before I became a publicist and marketer. I know how it works. If you want to get into the media and learn more about my marketing, PR, and ghostwriting services, send me a DM. I'd love to hear about your amazing project. *Pictured: My client, author Meryl Ain, whom I got on NBC in Miami to promote her book*
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👉🏼Ever thought about pitching a story to the media?👈🏼 As a triple Emmy-winning journalist, speaker, and bestselling author, I've navigated the ins and outs of media promotion firsthand. I have been the one asking the tough questions AND the one who had to come up with the answers to the tough questions. So if you are thinking of pitching your book, service, product or expertise to media, here are 3 actionable tips that will help you stand out in a crowded space. 1. **Know Your Audience:** Before reaching out to media outlets, take the time to understand their audience and what resonates with them. Tailor your pitch to align with their interests and preferences for a higher chance of grabbing their attention. 2. **Craft a Compelling Story:** Don't just pitch your product or service; tell a story that captivates and engages. Highlight the problem you're solving, share personal anecdotes or success stories, and illustrate why your offering is unique and valuable. (Bonus points if you tie your pitch to something that is now in the news or is relevant to the season!). 3. **Build Relationships:** Media relationships are built on trust and mutual respect. Take the time to cultivate genuine connections with journalists, editors, and producers. More than likely you are dealing with teams who are understaffed and overworked. A little bit of love can go a long way! Follow them on social media, engage with their content, and offer value before making your pitch. Remember, successful media promotion is about more than just getting your message out there—it's about making a meaningful connection with your audience. Use these tips to pitch with purpose and passion! #MediaPitching #PublicRelations #Storytelling #Speaker #Host #Emcee #EmmyWinner #Keynote #EventProfs Picture credit: CNN
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My last post was about effective #media pitching. Today, let me share 3 key interests to factor when crafting your pitch as a PR specialist: 1. The journalist's interests: It's important you know what interests the journalist. Research them. Know their specific thematic and geographic beat. 2. The medium's interests: The journalist doesn't operate in a vacuum. They function within a media system with peculiar editorial interests. Understand the editorial direction of the medium and evaluate your pitch within that context. 3. The readership/audience's interests: This needs no emphasis. It's crucial to understand the audience's #content interests. If the audience of the medium is not receptive to your kind of content, you may be flogging a dead horse pitching to that medium. Media pitching isn't an easy craft, especially when you're dealing with the 'Big Media'. It requires a combination of strategic human relations and journalistic awareness to craft an effective pitch. And even with a great pitch, you may not get results immediately. #mediarelations 101 part 2. #reputationmanagement #publicrelations #journalism
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I just got the best response from a journalist even though I think it was technically a rejection email? Listen, in the world of PR we have lowwww expectations. The industry average for open rates is only 46%. The average response rate? Even worse. A measly 3%. That's a lot of pitches that go unopened, unanswered, and ignored. But today I sent a pitch to a journalist I had researched that covers experiences for holiday gifting. I loved the way she wrote so I crafted the perfect pitch. I included sample headlines/guides, a link to a folder of approved high-res imagery, pricing details, etc. Her response? "Thanks for sending! I don't have an immediate fit for {client}, but I'll be in touch if that changes. In the meantime, no follow ups please. I work exclusively on assignment, so the best way to know what I'm working on is to follow my newsletter for all of my ongoing editorial needs. I send out emails as I receive assignments and am in need of sources, products, images, etc." Here's why I love this response: 1. It isn't a no. It's a not right now. 2. She set up the expectation that SHE would be in contact next and asked me (kindly) not to follow up. That showed me that she respects MY time. 3. She told me the relationship between her editors and her. She is assigned stories so pitching to her for future clients is not the best approach. It also shows me that the person to pitch for that publication would be the editors rather than contributors. 4. She linked her substack newsletter. I wish I could subscribe to every single substack out there. I want to help YOU out. Linking a way for me to follow you in a setting that respects your boundaries and workflow? COUNT ME IN. So while my client isn't immediately being featured in a feature I pitched them, I will have a better understanding of the needs of this journalist. She has all the info she needs about my client and will reach out when something is on her radar which is all I can ask!! I will gladly take the challenge of EARNING media from her. #prtips #substack #mediarelations
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🎯 Pitching to the Media: There’s No One-Size-Fits-All Approach When it comes to pitching a story, there are various methods you can use. Whether it’s offering a useful tip 💡, sharing relevant media content (videos 🎥, images 📸), making a phone call 📞, or sending a traditional press release 📰—there are many ways to approach the media. But the key to securing coverage lies in how well you sell the story and why that particular publication should share it. 📝 Do your research: Always check what the journalist or publication covers, see what’s trending, and stay ahead of the curve. Pitching isn’t one-size-fits-all, and personalisation is crucial. I’m a strong advocate for tailoring each pitch, as it shows respect for the writer’s time and attention to their work, which goes a long way with journalists. 📧 Keep it concise: Personalisation doesn’t mean a long email or always attaching a press release. Recently, I tested a more concise approach that worked brilliantly! After building a detailed, data-led page for a client, I summarised the findings in a press release. However, when pitching to a national paper, I simply highlighted the top 5 points in a short email and asked if it was of interest, referencing relevant articles the journalist had written. Within an hour ⏱️, the journalist responded—not only impressed with the content but also keen to hear more! This shows that there’s no single formula for success. Don’t be afraid to test new methods—you might be surprised by the results! 🎉 #PublicRelations #MediaRelations #DigitalPR #PRTips
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Though I occasionally have worked as a (freelance) publicist for authors, that can be costly for them. I often work more as an 'invisible publicist' (working behind the scenes - here's an article I did: https://lnkd.in/gMhBUdPP), and also spend much time helping authors learn how to do their own PR, to become their own publicist. I've written articles about this - and am always on the lookout online for helpful articles to share. Here's a success.com piece, below: https://lnkd.in/eiiqSnUY And in Comments, you can read 2 pieces I did on finding media contacts/coverage, and how to pitch to them. #bookpromotion #promoteabook #promotemybook #bookpublicity #bookmarketing
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On finding the unique angle for an obvious story. One of the best lessons I learned from working in places that prioritize subscriptions is what gets people to subscribe in the first place. You may not be shocked to find out the obvious story gets little traction. Why subscribe when someone is covering the same story for free? Where’s the benefit? Obvious and well-covered newsworthy stories still contain unique angles. Telling a story or making a unique pitch that contains one engages an audience to act, whether it’s subscribing or getting a journalist to work with your pitch. The ones best at telling the stories people did not yet know they need to know, people like Sean Shapiro, Shayna Goldman, Jeff Rueter, Heather Rule, Eric Vegoe and many more, are rewarded. Take the extra time to dig beneath the surface and they can be easily found. For example, if someone is making a newsworthy debut, take a different perspective. Talk to the parents. Talk to those who helped them along the way. Get the viewpoint of someone who has been alongside them. Get the viewpoint of someone who has gone through the same experience. Provide a larger context and put the achievement as one of several. Utilize data-driven storytelling by using data to back up your point. Another option for creating a unique angle is looking one step beneath an obvious question and asking if you can solve it. Two recent examples that stood out to me are Dan Marrazza observing how to best make the most of “non-moments” through social media and Matthew Coller wanting to find out the story behind the “How I Met Your Mother” Vikings GIF. Both hit that sweet spot. (I’ll link to them in the comments.) As journalism evolves, more journalists are building personal brands that can go with them. Operating a Substack or Patreon is almost cliche. Understanding what makes a relevant pitch that shines through and how to position yours goes both ways. It’s only becoming more important as time marches forward. What gets you to subscribe or listen/watch regularly? #Storytelling #Journalism #MediaRelations #PR #Communications #Pitching #Writing
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Don't fall into this trap! 🚨 As a journalist, I can absolutely verify that getting pitches that sound like marketing brochures is a bit like being accosted in the street by one of those paint balling sales reps... You're just trying to past them, keep your eyes down and hope they don't notice you. Something we see all the time is people recycling their marketing material and sending it to journalists. Thinking it's going to have the same amazing results they see elsewhere - why wouldn't a journalist want to receive the same information that you share with everyone else? Think about the kind of articles you see and read in the press on a daily basis? What do they sound like? What are the takeaways from each piece that engages you? Is it teaching you a lesson, providing you interesting statistics, sharing reviewed information about a new product? All of these are giving you value, simple as that. You have to share the value of what you're doing, not just the backstory. So ask yourself this the next time you're going to send a pitch to a journalist - "Is this just marketing content that I'm recycling or am I thinking about what the journalist actually wants to receive?" If you want more tips on how to master your media outreach so that getting featured in magazines, newspapers, podcasts and everything in between feel so effortless you could do it in your sleep... You can go ahead and grab our Get Featured in the Media Starter Kit by heading to this link: https://lnkd.in/e-bzRDC2 It's free! ✨️ #PublicRelations #PitchingSkills #MediaTraining #Journalist
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#PrPros: Writers are receiving 500-1k pitches a day right now (we're not joking)! Jill Schildhouse and I are hosting an upcoming workshop to help you walk away with all you need to know about getting your product the press it deserves. More information: Back by Popular Demand: TTC’s 2024 Rock Your Holiday Gift Guide Workshop Date: Wednesday, October 16 Time: 11 am PST/2pm EST Note: If you can’t make it live, no worries. We’ll record it and you can watch on your own time. And you’ll even have a chance to submit a Q&A ahead of time to make sure you get your questions answered. During this one-hour session, we’ll cover: -HGG best practices pitching tips from 2 journalists who write holiday gift guides for top-tier publications all season long (and have for years!) -Examples of sample subject lines that were SO good, we opened those emails (and we receive 500-1,000 pitches a day)! -A checklist of everything you should include in your HGG pitches -Advice for how to make YOUR pitch stand out in a writer’s crowded inbox -Tips for getting your SOURCES included in holiday gift guides (great for clients who don’t have products!) -A discussion of what’s trending this year and what we’re seeing in terms of themes for holiday gift guides -Examples of HGG pitches we’ve received that hit the mark — use these as your inspiration for format, content, etc. -Open Q&A session where we answered about a dozen questions In the spirit of the holidays, we’re making this one our LEAST EXPENSIVE session ever! We did a 2023 version and boy did we get some great feedback on how it made such a difference in people’s holiday pitches! A few testimonials that we’re still blushing about: “Great session ladies! Thank you so much! You two always add so much value to every session. Much appreciated!” “This session was SO good. Thank you both so much. Beyond helpful. Can't wait to send out my pitches.” “When you have been in the PR industry for more than 15 years, you may think there's ‘nothing new’ to learn. As we publicists try to continue to work in partnership with journalists, I appreciated the advice that was shared by Jill & Nicole in their HGG Workshop where I did in fact learn many new things! Being able to hear best practices, share tactics, and ask questions in real time during the workshop was so valuable. A big thank you to them for taking the time out of their busy schedules to support our efforts, which in turn help our clients get more hits!” Ready to sign up? Questions about the session? Send an email to info@toptierconsulting.NET #media #publicrelations #Pr #holidays #holidaygiftguide #giftguides
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Last month on Instagram Stories, I broached a topic that, while familiar to many writers, remains largely not talked about: publicists increasingly declining opportunities for their clients to be featured in top-tier media outlets. I’ve experienced this numerous times in my own work as an independent journalist. Most recently, this happened with a series of food-focused pieces for AARP The Magazine. A few years ago, I used to receive ecstatic responses from PR in sourcing chefs for these stories, which ran in the print edition with a circulation of nearly 40 million. Last month, I sent more than 60 emails to find a handful of chefs who’d agree to answer a few simple questions to be included in these stories, and only one agreed to a phone interview. As it turns out, I wasn’t alone. In an informal poll via Instagram, I found that a staggering 94% of journalists I engaged with on this platform echoed my sentiment that finding sources for simple stories has become a common challenge in their day-to-day work. A few examples of responses a top-notch freelance writer friend shared with me, for a recent national story she produced: -- "I hate to come back to you with bad news, however my client just returned from her travels and shared that unfortunately they're not able to assist with this story opportunity." -- "Alas, no clients came back with any scoop sadly .. sorry! Nothing good for you for this lead I’m afraid." -- A few replied to my initial email and said they would look into it and were excited about the opportunity, then I followed-up and received crickets. This phenomenon isn't just a series of isolated incidents but a reflection of a broader shift in the media and PR industries. In diving into this further, engaging with both journalists and PR professionals in my DMs, these are 10 reasons I identified for why this is happening, and six ideas for how to circumvent it. Read them all in my latest blog post: https://lnkd.in/ev_2ud55 Then tell me... writers, has this happened to you lately? Will you share an example response you got from a source who declined to be part of a story? PR friends, any further insights to share? What is a reason you've declined a story/source opp from a writer recently? #freelancewriters #PRpros #mediarelations
10 Reasons PR is Passing on Prime Media Spots
blog.pitchcraft.media
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Measuring ROI is tricky when it comes to #publicrelations. My client should ultimately want exposure. A publicist is not a sales person. We publicize. The seeds we plant in Month One could bloom this month, next year, or in five years. But, when you have a publicist that is consistent with social media, one may get almost 95k views of their profile which includes a feed of PR clients. This achievement has a value on top of being represented (inherent value), time for calls and other correspondence, and coordinating monthly media placements (writing, wordsmithing, and following up). #publicist
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Your Partner in Parenting Mindsets | Empowering Parents with Practical Mindsets for Positive Child Development | Host of the Parenting Not What You Thought Podcast
8moThis sounds like it can make the difference between known and unknown!