Kylie Ora Lobell’s Post

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President at KOL Digital Marketing

The number one question potential clients ask me is: How can I get into the media? They want to be on the evening news, to write for a prominent paper, to be featured in a magazine, whether it's secular or Jewish. They are mystified by the media. How can they get a featured interview on the radio or appear on the evening news or have an op-ed in a huge publication? I demystify the process for them, and what I say is this: 1.) You have to have a compelling story 2.) Your compelling story would have to be a fit for that particular media outlet 3.) I'd need to find the gatekeeper's information - it could be a journalist, editor, TV booker, or producer 4.) We need to send that person an interesting pitch 5.) If we get that pitch accepted, I will then provide you with media training so that it's a home run 6.) Once we get that press, I maximize your momentum, sending it to other potential media outlets. That's it! Simple, right? Not really 😂 I work very hard on getting my clients earned media they can add to their website and social media. It took me years to learn this. I was a journalist first before I became a publicist and marketer. I know how it works. If you want to get into the media and learn more about my marketing, PR, and ghostwriting services, send me a DM. I'd love to hear about your amazing project. *Pictured: My client, author Meryl Ain, whom I got on NBC in Miami to promote her book*

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Boruch Menashe Adlin

Your Partner in Parenting Mindsets | Empowering Parents with Practical Mindsets for Positive Child Development | Host of the Parenting Not What You Thought Podcast

8mo

This sounds like it can make the difference between known and unknown!

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