Kyle Coleman’s Post

Get ready for a revolution in the advertising industry! In the coming months, AI will transform how we approach media buying. Here's what's about to change: 👇👇👇 1. 🤖 AI-Driven Budget Allocation: Forget logging into Google Ads or Facebook Ads. AI Agents will handle it all. They will automatically connect to these platforms using APIs, managing budgets, bid strategies, and optimizing for the best conversions to achieve business results. The speed and accuracy of AI will surpass anything humans can do. Platforms like SegmentStream are already leading the way in this transformation. 2. 🎯 Outcome-Oriented Technical Marketers: Technical marketers will shift their focus to defining final outcomes for AI, ensuring that budget allocation aligns with true business objectives rather than vanity metrics like CPC, CPM, or CPA. 3. 🛠️ Consolidation of Marketing Roles: PPC Managers, Social Managers, and other platform-specific jobs will become obsolete. Instead, there will be a single role of a marketing generalist who knows how to craft compelling ads. These ads will be delivered across all platforms and managed by AI. Marketers and agencies will no longer be responsible for budget allocation, budget management, or bid strategies, as they never were effective in consolidating and analyzing terabytes of data as efficiently as AI. AI can adapt almost in real-time to any changes in external or internal factors influencing ad performance. This is just the beginning. If you want to learn about more trends in AI and martech, subscribe to my LinkedIn newsletter to stay on the cutting edge of competition (link in comments) #AI #MediaBuying #MarketingRevolution #FutureOfAdvertising #SegmentStream

What does effective advertising look like in the age of AI? 🤔 Let's start with what hasn't changed, you might be surprised... ➡ You still need to understand your customers, first and foremost (if you don't have product-market fit, no amount of advertising will help you) ➡ You still have to have knock-out creative (but not always designs you personally prefer - it's about your audience, not you) ➡ You still need to reach potential customers where they spend their time (which is still on Social Media and Search Engines) OK, so what's changing? ♻ AI is making everything more efficient, so it's possible to do more, with less and be much more efficient than having a whole bunch of humans sitting around clicking buttons all day... ♻ That means those humans need to specialise in different areas, such as strategy: across media planning and buying, creative ideation and customer journey mapping ♻ I believe there will be *less* technology in the future, rather than having a million platforms that essentially do the same thing, there'll be further consolidation What does this mean for the industry? Well, as ever, businesses needed to start yesterday in order to get ahead of the curve. And for marketers coming through the ranks either client-side or in agency land, it means you need to think differently about the career paths you want to take. Are you worried about the changes coming down the line? Or are you excited? I'm always happy to chat! #advertising #marketing #ai #agencylife #change #careers

Don't Panic! AI Won't Steal Your Marketing Job, But It Will Change How You Do It I get asked a lot if AI will replace marketers. The answer: It's up to you Here's the truth: AI is a powerful tool, but it won't replace your creativity and strategic thinking. The real game-changer? Marketers who leverage AI to automate repetitive tasks and gain deeper customer insights. Here's why AI is your new marketing partner, not your competitor: Unleash Your Inner Data Jedi: AI analyzes vast amounts of data to identify trends and predict customer behavior. Imagine targeting campaigns with laser focus! Free Up Your Time for Strategic Thinking: Say goodbye to manual reporting and hello to AI-powered dashboards. Focus on crafting winning marketing strategies that drive results. Personalize at Scale: AI helps deliver hyper-personalized content that resonates with individual customers. Goodbye one-size-fits-all marketing! The takeaway? Embrace AI as your secret weapon. Upskill to become an AI-powered marketer and watch your campaigns soar! What are your thoughts on AI in marketing? Let's discuss in the comments! #marketing #AI #futureofwork #marketingautomation #careerdevelopment

Don't Panic! AI Won't Steal Your Marketing Job, But It Will Change How You Do It I get asked a lot if AI will replace marketers. The answer: It's up to you Here's the truth: AI is a powerful tool, but it won't replace your creativity and strategic thinking. The real game-changer? Marketers who leverage AI to automate repetitive tasks and gain deeper customer insights. Here's why AI is your new marketing partner, not your competitor: Unleash Your Inner Data :  AI analyzes vast amounts of data to identify trends and predict customer behavior. Imagine targeting campaigns with laser focus! Free Up Your Time for Strategic Thinking:  Say goodbye to manual reporting and hello to AI-powered dashboards. Focus on crafting winning marketing strategies that drive results. Personalize at Scale:  AI helps deliver hyper-personalized content that resonates with individual customers. Goodbye one-size-fits-all marketing! The takeaway? Embrace AI as your secret weapon. Upskill to become an AI-powered marketer and watch your campaigns soar! What are your thoughts on AI in marketing? Let's discuss in the comments! #marketingautomation #AI #futureofwork #marketingautomation #careerdevelopment #digitalmarketingexpert

Ever wondered how AI can transform your marketing strategy? 🤔 AI isn't just a buzzword—it's a game-changer. From enhancing customer segmentation to providing real-time insights, AI is revolutionizing how we understand and engage with our audience. 🌟 🔍 Customer Segmentation: AI dives deep into psychographics, event-triggered behaviors, and cross-sell/upsell opportunities, ensuring your marketing efforts are spot-on. 📊 Real-Time Insights: With AI agents, get instant answers to complex questions about market trends and campaign performance. No more guesswork! 💬 Sentiment Analysis: AI-powered NLP sifts through social media and reviews to gauge customer sentiment, giving you a nuanced understanding of your audience. 🎥 Visual Brand Monitoring: AI tools like OpenAI Vision API track and analyze your brand's visual assets across digital platforms, ensuring consistent brand representation. 🎙️ Voice Search Optimization: AI analyzes voice search data to optimize your content, making it more discoverable and engaging. Ready to revolutionize your marketing with AI? 🌐 Dive into the future with AI Marketing Analytics and stay ahead of the competition. #AIMarketing #DataAnalytics #MarketingStrategy #CustomerEngagement #FutureOfMarketing 👉 Let's achieve marketing excellence together! 💡 Link to Full blog: https://lnkd.in/eE9yDBiQ

🌟 Exciting Update! 🌟 I’m thrilled to share that I’m diving into the world of AI to enhance my skills as a Marketing Specialist! 🚀 In the ever-evolving landscape of corporate marketing, staying ahead of the curve is crucial. With AI transforming the way we approach strategies, data analysis, and customer engagement, I’m eager to harness its power to drive innovative solutions and deliver exceptional results. From predictive analytics to personalized marketing automation, AI opens up endless possibilities for crafting more effective campaigns and understanding consumer behavior on a deeper level. By integrating AI into our marketing efforts, we can achieve more precise targeting, optimize our content, and ultimately create more meaningful connections with our audience. I’m looking forward to applying these cutting-edge insights to my current role and exploring how AI can revolutionize our approach to marketing. If you have any tips, resources, or experiences to share about AI in marketing, I’d love to hear from you! Here’s to embracing new technologies and driving the future of marketing! 🌐✨ #Marketing #AI #CorporateMarketing #Innovation #ProfessionalGrowth #DataDriven #MarketingSpecialist #TechTrends

Personalization without relevance is folly... Technology is the key to unlocking personalization, which makes all the difference in opening a sales opportunity. Like this: "Hi {{firstName}}, I noticed that four people from your Austin office researched for SEO service in April (and that's after Covid started). This signals to me an active research process that is fundamental and not seasonal to a downturn. We just finished [socialProof]. Do you think it is relevant to your company? P.S. We have an executive headcount slotted for [Buyer's Title] event in Q4 if you'd like to chat about that." If you would like to know how we look for triggers and what tools we are using, drop a comment, and I'll share it ✌️ #ai #sales #technology

AI for Personalized Marketing: Delivering Targeted Experiences to Customers Ever feel like you're bombarded with generic ads that just don't get you? Yeah, us too. That's where AI steps in! Imagine marketing that feels tailored just for you, like a conversation with a friend who gets your interests. AI-powered personalization makes this possible. Here's how AI is shaking up marketing: Understanding You: AI analyzes your data (like purchases and browsing history) to predict what you'll love. This means you see offers and content that resonate, not random things you don't care about. Real-time Magic: AI can adjust marketing on the fly! Seeing an ad you're not feeling? AI can swap it for something more relevant in real-time, keeping you engaged. Predicting Your Needs: AI can anticipate what you might want before you even know it! This lets companies recommend products you'll genuinely enjoy, making you a happy customer. The result? A win-win! Companies see higher engagement and sales, and you get a marketing experience that feels personal and valuable. But is AI creepy? Nope! With responsible data practices, AI can be a powerful tool that benefits both businesses and customers. So, the next time you see a spot-on ad, thank AI for working behind the scenes to make your marketing experience smoother and more enjoyable! #ai #marketing #personalization #customerexperience #talentserve TalentServe

5 (maybe just 4) down the line, a new role for "Marketers" will become most critical. What else other than “AI Marketing Manager?” But what will be the job description? With founders and leaders looking to leverage AI for better efficiency, ROI, productivity, and whatnot! The role of the AI Marketing Manager has undeniably become critical. I just imagined what the JD of such a profile would look like. ---- Wanted: AI Marketing Manager For a person who has been living in the AI world for at least three years, We want someone who can leverage AI to optimize and scale our marketing. 1. Be an AI Whisperer: >> Tame the latest AI marketing tools like they're your loyal robot dog (minus the drool). >> Speak fluent "algorithm" and translate it into skyrocketing campaign results. >> Make data sing (even if it initially sounds like a dial-up modem). 2. Become a Productivity Picasso: >> Reduce marketing team time by 20% (without resorting to hypnotism). >> Cut costs by 20% (we're talking laser-sharp budgeting, not couponing). >> Boost campaign creation and launch speed by 30% (think Usain Bolt, not a sloth on vacation). 3. Be an ROI, Robin Hood: >> Steal 30% more value from your marketing budget with AI-powered efficiency (it's not stealing, it's smart resource allocation). >> Turn lackluster campaigns into cash cows. >> Become the CFO's favorite person (well, maybe not their favorite, but someone they tolerate) >> Treat customer data like precious jewels, not dusty old marketing brochures. What else did I miss? #AImarketing #AImarketer #AIDesign #AIagency #AIdevelopment #Marketing #MarketingManager #Content