Kyle Racki’s Post

Last week our CEO Art S., had the opportunity to host a C-StoreTEC webinar to discuss the topic of Data-Driven Marketing. He was joined by fellow Advisory Board Members David Jackson of Kwik Trip, Inc. and Lisa Ham of Yesway, as well as Lanna O'Connor of RaceTrac. The webinar is available on replay via CSP Daily News. A few key takeaways: -The C-store industry is enormous: 150,000+ locations generating 160+ million transaction a day -These transactions generate a tremendous amount of data; business, operations, supply chain, in-store, out of home, and customer data -Customer data is critical in the C-store industry; according to a McKinsey & Company study, 71% of consumers expect companies to provide personalized interactions and 40% of consumers buy more from retailers who personalize the shopping experience across channels -In order to evolve your customer data, retailers need to think about where to store customer data, how to create a single view of customers, and how to active customer data to deliver business outcomes -Listen to the webinar replay to hear how these data-driven marketers were able to overcome barriers in their companies to evolve their customer data strategies The speakers also shared a "Customer Data Maturity Model". While the phases aren't linear, it serves as a framework for retailers to consider as they build their customer data strategies. NexChapter helps retailers, brands, and technology companies build customer data strategies and accelerate business impact in areas such as Loyalty, Digital Commerce, and Retail Media Networks. Reach out to learn more: https://lnkd.in/g36fgyRn

Here’s the deal: In today’s market, pricing isn’t just about setting numbers. It’s about understanding your competition and staying two steps ahead. At xByte, we’re giving brands the tools to do just that—real-time competitive pricing intelligence that gives you the insight to win. We’re not talking guesswork. We’re talking hard data that lets you see where your competitors are moving and how you can adjust faster. It’s about making the right moves at the right time, and that’s how you win market share. If you’re not leveraging this kind of insight, you’re already behind. The code’s written. The future’s already here. You just need to tap into it.

Struggling to convince prospects and close deals? Looking for a way to make your solutions undeniably compelling? Next time, remember Sandler Rule #4… 🔑 Sandler Rule #4: People Don’t Argue with Their Own Data! 🔑 📊 Use Their Insights: Instead of telling buyers what they need, help them discover it for themselves. When they own the data, insight, problem, they buy into the solution. 🤝 Collaborative Approach: Work with your buyers to uncover their pain points and goals.  Do your research before the meeting. Use their data and insights to guide the conversation. 🧩 Tailored Solutions: Be buyer focused, not product focused, when you present or propose.  Don’t just deliver the “pitch”. Customize HOW you present your solution as a perfect fit based on their own information. This makes it hard for them to disagree. So, next time you’re in a sales conversation, remember: leveraging the buyer's own data can make all the difference. Let’s make the data work for us and seal those deals! #Sales #ModernSelling #Sandler #SalesTips #CustomerInsights https://lnkd.in/ggv-hqeU

Why make life harder than it needs to be?? Imagine having a single system that handles inventory, sales, and client relationships, and having all off them working together seamlessly. It's not just about “managing data.” It's about freeing your time, minimizing mistakes, letting you focus on what you're actually passionate about, and what grows your business. Ready to trade chaos for clarity? 👀 https://lnkd.in/eweKU9XV

I have been revisiting "A Seat at the Table" by Marc Miller a book I initially read 7-8 years ago. Each chapter resonates with my experiences in sales and service throughout my career. In chapter six, the author explores the use of technology to enhance baseball hitters' techniques and draws parallels to how a salesperson can capture conversations, meetings, and notes to enhance their solution for the customer. This chapter validated the methods and tools I have been using to capture customer interactions for analysis in order to provide optimal solutions. What was once standard practice for me has evolved significantly over the past decade, with the tool I used then now boasting even more powerful capabilities. For those looking to elevate their sales strategies, I highly recommend reading "A Seat at the Table," particularly focusing on chapter six and considering how Retrieve Technologies, Inc. aligns with the technology discussed by the author. https://lnkd.in/eVf4T-zc Auburn University Harbert College of Business #WDE #sales #strategy #business Predictive Conversations https://www.retrieve.com/

𝗧𝗵𝗲 𝗣𝗮𝗶𝗻 𝗣𝗼𝗶𝗻𝘁 It’s no secret—trading often feels like a juggling act. Did you know that nearly 75% of traders rely on charts to place orders? Yet, many are stuck switching between screens: hopping from charts to order forms, monitoring positions, or even using multiple devices just to keep up. One trader told us, "By the time I’ve clicked through everything, the opportunity’s gone!" This challenge became the focus of our efforts. 𝗧𝗵𝗲 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 We looked into the trading flow by analyzing user sessions and speaking to traders across different experience levels. A pattern quickly emerged: screen switching and complex workflows were slowing down trades and leading to missed opportunities. It was clear that there had to be a simpler, more efficient way to manage trades. 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 That’s where 𝗖𝗵𝗮𝗿𝘁360 comes in. It’s designed to bring everything into a single screen, allowing traders to manage orders, monitor positions, and execute trades all within the chart view. No more toggling between screens or devices. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗖𝗵𝗮𝗿𝘁360 𝗼𝗳𝗳𝗲𝗿𝘀 📊 • Execute options trades directly from index charts • Keep an eye on positions and P&L in real-time from the same screen • Place, modify, or cancel orders without leaving the chart • Set stop-loss and target orders right on the chart • Perform Open Interest analysis without switching tools • Place multiple orders quickly using bulk order functionality This solution is focused on one thing—𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗿𝗮𝗱𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 by putting everything in one place. If this sounds like the fix you’ve been waiting for, join the waitlist for early access and let us know your thoughts. 👉 𝗪𝗮𝗶𝘁𝗹𝗶𝘀𝘁 : https://lnkd.in/d-McNCqm #trading #optionstrading #singlescreentrading

💬 "Alright, time to get serious about your data game—if you’re not analyzing your analytics, you’re basically flying blind. 🕵️♂️ Check out where your customers are dropping off in your sales funnel; it’s like finding the weak spots in your armor. 🛡️ Use this intel to tweak and optimize your funnel, because the only way to improve is by knowing what’s *not* working. 🔧 Keep your eyes on those numbers, adjust accordingly, and turn those leaks into a smooth, money-making machine. 💸🚀" #DataDrivenDecisions 📊 #OptimizeYourFunnel 🔍 #SalesAnalyticsWin 🚀

Tom Boston does it again... With Salesloft’s latest launch, say goodbye to wasted time and energy, and hello to FOUR new conversation intelligence capabilities to help revenue teams capitalize on every interaction. >> Conversation Key Moments: understand how competitors, objections, and decision-makers are affecting buyer decisions >> Meeting Prep Workflow: prepare for buyer meetings in a fraction of the time with an AI-generated “cheat sheet” >> Auto Buying Group Capture: automatically capture members of complex buying committees and create a contact record >> AI-assisted Conversation Scorecards: get AI-generated assessments of seller performance from their calls with buyers ^^And get all these great insights served to you right within your daily workflow See more on our new features here: https://lnkd.in/eyKxUdW7

Great content from the 6sense, Bombora, G2 & Ivanti webinar! Helpful insights from 936 surveyed buyers of complex solutions & software... Did you know...? 11 month buying cycle average 10 person buying committees 16 touches per person per vendor, directly 4 vendors evaluated on average = 640 vendor interactions (many anonymously while still on your website) And even more interesting...since the average buyer only spends about 15% of their time with vendors (website, zoom call, etc) and the rest doing research on 2nd & 3rd party websites, you can extrapolate out to 4300 interactions (touch points) along the entire buying journey. So, if you are just sitting & waiting for a form fill and not identifying these customers early in the process with #intentdata you'll miss them during the first 70% of the buying journey and the opportunity to influence their buying process & decisions. Having your #martech stack optimized, a strategy to engage along the full journey, and the right #b2bmarketing partner to help with message, assets and execution is critical! #accountbasedmarketing is not a silver bullet, but without intent data and targeted, bespoke outreach early-on you will miss out on tremendous opportunity to deliver your message to the right people at the right time. Full video here, let me know if our team at Sudden Impact Marketing can help: https://lnkd.in/g2jFyyPS