Kyle M.’s Post

🚀 New Customer Success Story: MC launches holistic retail media offering and drives 478% ROAS with Kevel We're thrilled to share our latest customer success story featuring ENDLESS®Life-Led-Data-Potential, the new innovative retail media solution from MC. MC is the food and groceries retail market leader in Portugal and operates various brands, including Continente, the largest supermarket chain in Portugal. Continente commands approximately 30% market share in the Portuguese grocery market. With over 4.5 million families in Cartão Continente, the loyalty program, which has a monthly app usage of over 1.5 million clients, the team recognized a significant opportunity to leverage their extensive customer knowledge. When the Endless team set out to enhance their retail media capabilities, they knew they needed an ad tech solution that could support their ambitions. “We came to the realization that we needed a CDP solution and an ad server, and Kevel having that stack available within a single company was critical in [our] decision,” said Carlos Paulo, Head of Endless, Retail Media Solutions. Within six months of signing with Kevel, MC launched 160 ad placements across its loyalty card app, synced +2M products to Kevel Audience, and saw an impressive 478% ROAS. Curious to learn more? Check out the full success story here ⬇️ https://bit.ly/3y9pDsr #RetailMediaCloud #Kevel #RetailMedia #SponsoredListings

Retail Media as a Key Area of Interest for Retailers Really Taking Flight, yet a Key Enabler is Being Overlooked: Retailers' Loyalty Programs 🎯 The megatrend of retail media is gaining momentum for good reason, with projected gross margins ranging from 70% to 90%, far surpassing traditional grocery retail margins. CPGs are also embracing this shift, reallocating more of their advertising investments into these emerging channels. However, much of the current discussion around retail media focuses on in-store opportunities, such as investing in digital surfaces or brand advertisements on in-store screens. What’s often overlooked is the immense opportunity for retailers who develop personalized loyalty programs. These programs allow retailers to collect valuable first-party data, which plays a crucial role in identifying consumers and personalizing their experiences. For instance, with this data, retailers can leverage their mobile apps to deliver personalized experiences to consumers, whether they’re at home, on the move, or in-store. Moreover, these apps provide a powerful digital asset for advertisers to connect with consumers through relevant and compelling sponsored content, as retailers can now target specific audiences that are of particular interest to brands. See asset examples in the picture below, whether it’s a weekly game, digital stamp cards, or personalized offers. There’s no doubt that retail media is here to stay, but my prediction is that the retailers who will benefit most from this exciting new business area will be those who have built strong foundations for fostering more personalized connections across the full customer journey. #LoyaltyPrograms #RetailMedia #DigitalAssets

Start you week off right by reading one of our recent case studies on how Kevel's Retail Media Cloud helped MC in-house their retail media tech and drive tremendous results. #retailmediacloud #retailmedia #roas #kevel #ecommerce #rmn

Retail Media Networks are really very different. Here's a draft of 3 distinct types of RMN and your chance to give them names. Some retail media networks have a marketplace, some have stores and they all have ecommerce/apps/email and loyalty programmes. They have different doses of each of those ingredients and it makes them all pretty unique, but I think there are 3 clear types we can distinguish from each other: TYPE 1: FMRM "Fast Moving Retail Media" 🛒 Your favourite Grocery chain probably sits in this category. It sells FMCG, things you buy and consume fast like Food & beverages, home care and personal care products. ✔ It is characteristic for having a network of physical stores, an active ecommerce activity via web and apps, a strong loyalty program but typically no marketplace. 💪 Its superpower is its deep understanding of purchasing behaviour, frequent interactions with its customers and a huge media potential in its physical stores. 🦸♀️ Category leader: Walmart Type 2: MRMP "Marketplace-driven Retail Media Platforms" 🛒 This is your online marketplace with its almost 100% digital offering. It sells mostly non-perishable consumer goods and is the master of electronics, toys and pet food. ✔ It is characteristic for its marketplace, its search engine, its ad saturation and price competitiveness. 💪 Its superpower is its auction-based self-service advertising platforms that Sellers use to promote their products. 🦸♀️ Category leader: Amazon Type 3: SRMP "Service Retail Media Platforms" 🛒 This is your fintech or food delivery platform holding deep and actionable first party data and interacting directly with advertisers via its platform. ✔ It is characteristic for its innovative approach to historical services and can take many forms or shapes. 💪 Its superpower is not clearly identified and depends on each individual set up. 🦸♀️ Category leaders: GoPuff and Uber maybe? Comments? Suggestions? Johan Petter Thorbjörnsson, Katrina Smart, Paul Dahill, Annelise Turner, Frederic CLEMENT, Désirée Mai, Patrick Hinlopen 🟢, Diana Abebrese #retailmedia #commercemedia #marketplace #retailmedianetwork #financemedia #deliverymedia

🚀 Retail Media Networks (RMNs) are rapidly evolving, but are they keeping up with the needs of brands? Check out my latest article on Mediaweek Australia, where I dive into the complexities of navigating RMNs like Afterpay, Cartology, and Coles360. I discuss the challenges of siloed systems and the need for a more integrated, data-driven approach that drives better customer experiences and ROI. #RetailMedia #Commerce #DigitalMarketing

When engaging with Grocery Retailers globally 🌎, I often come across the same challenge - they have high download numbers but low overall engagement with the loyalty program among the members 💭. To tackle this issue, incorporating Continuity Campaigns can be a game-changer. These campaigns, whether through challenges, trackers, or digital stamps, bring accessible value and a fun, gamified element to the shopping experience 🎮 . Adding personalization to these campaigns, boosts customer engagement, leading to desired behaviours like increased store visits and share of wallet and a more consistent program participation 📈. On top of that, this strategy opens doors to retail media monetization opportunities by involving brands and partners 🤝. #marketingcampaigns #loyaltyprogram #groceryretail

Excellent piece in Forbes on the broader commerce media story by Gary Drenik, featuring Koddi's CTO, Nanda Lella and President, Nicholas Ward who commented "While [retail media] initially centered on optimizing product visibility within ecommerce, that scope has expanded rapidly in recent years. Commerce media now captures how this model applies beyond retail—whether in travel, finance, or automotive. It’s about seeing the bigger picture of how these different sectors converge. As we move forward, commerce media will be the framework for creating a more integrated and personalized ad experience, improving how consumers engage across industries every day." ⬇️Link in comments ⬇️ #commercemedia #retailmedia

Unveiling the captivating dynamics that drive trends, showcasing the synergy between online entertainment influences and the evolving landscape of online commerce. ✅Due to the growing demand for personalized content, people are turning to online entertainment platforms. Consequently, e-commerce has emerged as a novel avenue for selling entertainment products and services. ✅Businesses that can optimize the latest technologies and tools of innovation will undoubtedly thrive in the new world unfolding before us. Within the realm of retailtainment, E-commerce possesses a distinct advantage over traditional in-store retail. Through the digital realm, E-commerce platforms can forge deeper connections with their target audiences. ✅Leveraging browsing history and shopping carts, E-commerce platforms provide tailored product recommendations, delivered conveniently to customers' inboxes, aiming to enhance shopping experiences. ✅The goal is to craft a consumer experience that captivates, engages, and educates, transcending the boundaries of mere transactional shopping. Join the conversation on the irresistible allure that lies behind the scenes. For more information on how PrimeSpot can assist, tap below. https://lnkd.in/dssbFZpc #primespot #ecommtrends

Commerce is evolving to reach customers precisely where they are. "Buy with Prime" is more than just a checkout option on your website. Envision it integrated across social media like TikTok and Instagram, or accessible through a QR code on a billboard, all making purchasing effortless with Prime. This innovative approach focuses on reducing shopping friction wherever your customer engages. It's leveraging Prime's reliability and speed to offer an uncomplicated shopping experience whenever a customer decides to buy. This strategy signifies a leap in commerce, prioritizing convenience and immediate gratification for consumers. Jonny Golding #FutureOfCommerce

🕒 Did you know that the average user spends: → less than 10 seconds watching a Facebook video → less than 30 seconds on an Instagram reel and → less than 5 minutes on an e-commerce website? In contrast, a Live Shopping event captivates viewers for a remarkable 20 minutes. That's 20 minutes to establish a personal connection with your target audience, showcase products, and facilitate purchases—all within one interactive livestream. 😲 At Sprii, we see our customers achieve 20X higher conversion rates, 60% checkout rates up to 200% higher revenue - all because their customers are engaged and encouraged to purchase immediately during a Live Shopping event. We’ve had customers sell thousands of products and generate millions in a single hour of Live Shopping. It’s hands-down the most exciting sales channel today, and the reason why it’s weapon of choice for some of the leading brands, retailers and e-commerce businesses. Don’t want to be left behind in the dust? It’s time to move faster than your competition and start winning with Live Shopping. But first, learn all about what it is and what it takes to become a success. Click on the link in the comments to learn about all how Live Shopping works. 👇 #ecommerce2024 #socialselling #livestreamselling #liveshopping #ecommerceinnovation