Kunal Sharma’s Post

Affiliate marketing is still very much alive in 2024, but it’s not the same as it was a few years ago. The game has changed, and affiliates need to adapt to keep up. Technology, regulations, and audience expectations are driving these shifts, and those who adjust are seeing continued success. How can you stay relevant and thrive in 2024? Have a look at some pointers to remain proactive: https://lnkd.in/e4yhZzxg #affiliatemarketing #affiliates

Affiliate marketing is a performance-based marketing tactic wherein affiliates (publishers) earn commissions by promoting another company’s products or services through unique affiliate links or codes. When a visitor clicks on one of these links and makes a qualifying purchase, the affiliate receives a predetermined percentage of the sale or a flat fee. Affiliate marketing has become increasingly popular among both merchants seeking new ways to expand their reach and affiliates aiming to monetize their influence or expertise. Key characteristics of affiliate marketing include: - **Performance-based compensation:** Commissions are paid only when a specified action occurs, typically a sale or lead generation. - **Variety of partnership models:** Merchants may offer fixed commission rates, tiered structures, or payouts based on the number of referrals generated. - **Tracking and reporting:** Advanced technologies enable real-time monitoring of affiliate activity, helping merchants assess the effectiveness of their programs and reward successful partners appropriately. - **Diverse range of promotional tactics:** Affiliates leverage various techniques, such as product reviews, tutorials, coupons, and social media promotion, to boost sales and conversions. Benefits of affiliate marketing include: - **Low risk:** Merchants do not pay unless a sale is made, reducing financial exposure. - **Wide reach:** Affiliates often possess extensive networks and loyal followings, which can significantly amplify a merchant's message. - **Scaleable:** As affiliate programs grow, so too does the potential for generating additional revenue. - **Brand exposure:** By partnering with reputable influencers and publishers, merchants can gain credibility and trust among consumers. Challenges associated with affiliate marketing include: - **Compliance with regulatory requirements:** Adherence to laws governing disclosure, privacy, and data security is essential to avoid legal issues. - **Quality control:** Merchants must ensure that their brand image remains intact despite third-party involvement. - **Monitoring and managing program growth:** Scaling an affiliate program effectively necessitates careful planning and resource allocation. - **Identifying suitable affiliates:** Finding reliable and effective partners who share common goals and values takes effort and persistence. Successful affiliate marketing depends upon building mutually beneficial relationships between merchants and affiliates, fostering transparency, and continually striving to deliver value to all parties involved. #AffiliateMarketing #AffiliateProgram #AffiliatePartnerships #CommissionBased #AffiliateManagement #PassiveIncome #AffiliateSales #AffiliateNetwork #AffiliateCommission #PerformanceMarketing ##Affiliatecenter #ReferralMarketing #AffiliatePromotion #AffiliateProducts #AffiliateSuccess #AffiliateEarnings #AffiliateTraffic #AffiliateTracking ##Affiliatecorporation #AffiliateMarketer

❗The Hidden Risks of Affiliate Marketing: How We Lost $100,000❗ About a year ago, we discovered a nutra offer that was converting really well and providing a solid ROI. While searching for affiliate networks that had good caps, we stumbled upon SmartAdv. Our account manager, Eddie, initially set us up with a cap of 100 conversions per day, and after just a week, he doubled that. Things were going great—until payment time rolled around. Out of the blue, SmartAdv claimed that the advertiser had concerns about the quality of our traffic and refused to pay. The twist? We were also running traffic for this advertiser through two other networks—YepAds and PerformCB. When we reached out to those networks, they confirmed they had similar issues and suggested the advertiser might have made a mistake and was simply trying to cheat everyone by not paying for the traffic. Despite this mess, Yep Ads and Perform[cb] came through and paid us what we were owed. We truly appreciate their support. Unfortunately, SmartAdv decided not to pay us anything—not even a fraction of our spend—and didn’t provide any proof that our traffic was subpar. When I asked for evidence, they had nothing. Months later, their Head of Affiliates, Luke, just sent over the advertiser’s contact info and said we should sort it out ourselves. So, I’ve got to ask: Was Luke right to handle it this way? I believe affiliate networks should act as a buffer between advertisers and media buyers, ensuring fairness on both sides. That’s part of what we pay them for. Whether you decide to work with SmartAdv is entirely up to you, but personally, I wouldn’t recommend it. Always do your due diligence on partners and be ready for situations like this. A big shoutout to Yep Ads and Perform[cb] for standing by us and doing the right thing! #AffiliateMarketing #MediaBuying #DigitalMarketing #Partnerships #SmartAdv #Scam

0 innovation to be seen in the affiliate/influencer marketing SaaS businesses. while other SaaS businesses are copying what's already proven to generate demand, It's unreal how the Social Snowball ☃️ is innovating and solving bigger and better problems EVERY SINGLE DAY - right, left and center. Social Snowball ☃️ has been serving as a full blown affiliate/influencer marketing system for 2000+ brands, though, one major pain that every merchant wants to solve with Social Snowball is the Fraud that happens with open affiliate/influencer marketing programs. Well, just 3 months into the year and Social Snowball is already ready with the pain-killer for #dtc brands: - have #affiliates placing orders for themselves using different email/address? -->Block Self Referrals using IP - working with a open affiliate program and see coupon sites signing up for your program? --> We'll blacklist domains/emails from coupon sites or fraudelent individual for you. - Have random affiliates making a ton of sales and you wish to verify? --> You get the ability to see Top Referral URL's from a single affiliate along with the link clicks on individual url's. - want a report of your past performance and see the spike in sales? --> Go to the Analytics tab and see the: revenue, orders, new affiliates, AOV, commissions, ROI, CPA and link clicks in a custom date range all this and more in building. Q2 is going to be RAD!

How Euka Transformed This Health Brand’s Affiliate Program: 10% GMV Growth in 25 Days. Euka's approach to this top health brand proves one thing: Efficient affiliate management is everything. This brand already had best-selling products and a loyal customer base, but their affiliate outreach was stuck in manual processes. Here’s where things went wrong: ❌ Their offshore team was spending countless hours manually reaching out to affiliates—time that could’ve been better spent elsewhere. ❌ Without an affiliate management tool, they struggled to track performance or properly engage their top-performing affiliates. ❌ As a result, they were missing out on potential growth and losing time to inefficiency. That’s when Euka stepped in, bringing a complete overhaul to the way they handle affiliates. Here’s what happened in just 25 days:  Affiliate GMV increased by 10%, meaning their affiliates were generating significantly more revenue. Cut over 75% of labor costs by automating and streamlining the affiliate outreach process, leaving more resources for growth. Leveraged CRM features to boost video posting by 25%, ensuring top affiliates stayed engaged and produced more high-converting content. How did we do it? Automated outreach using Euka’s intelligent CRM system—no more manual emails or inefficient processes. Affiliates received personalized messages and updates, allowing for seamless communication. 📊Analytics & reporting tools enabled real-time insights, helping them see which affiliates were performing best and which needed more support or motivation. This allowed for targeted re-engagement strategies, leading to higher output from key affiliates. Affiliate segmentation allowed the brand to target their efforts, prioritizing top-tier affiliates while still nurturing newer partners. This resulted in a sustainable and scalable affiliate program. The result? This brand now has a highly efficient affiliate program that not only saves time and money but also scales effortlessly as the business grows. Euka didn’t just help them fix their process; we helped them thrive in a competitive marketplace. So, if you’re spending too much time manually managing affiliates or not seeing the results you’d expect from your outreach efforts, maybe it’s time to reconsider how you're running things. Efficiency isn’t just a bonus—it’s necessary for growth. If you’re ready to scale your affiliate program the right way, we should talk. Let’s chat. Reach out today to see how Euka can transform your affiliate management #TikTokShop #SocialCommerce #Ecommerce #DigitalMarketing #TikTokMarketing #InfluencerMarketing #TikTokAds #TikTokForBusiness #BrandStrategy #TikTokshopAffiliate #SocialCommerce #TikTokShop #EcommerceEvolution #AuthenticReviews #ConsumerBehavior #TikTokMarketing

The affiliate marketing game is competitive, and staying ahead requires constant innovation. This article explores some of the key challenges affiliates face, including: * Differentiation: Cutting through the noise and reaching your target audience effectively. * Ad Creatives: Avoiding repetitive content and developing fresh ad formats that resonate with users. * Ad Fraud: Protecting your campaigns from fraudulent clicks and ensuring accurate data. Want to learn the solutions to these challenges and take your affiliate marketing to the next level? Read more: https://lnkd.in/dB6qZb_c #affiliatemarketing #digitalmarketing #NativeAds #nativeAdvertising #Marketingsolution #PerformanceMarketing #Advertising #mgid #Affiliates #Affiliatemarketer

A few months back, a passionate affiliate marketer (our client) from the United Kingdom approached us. The network was extensive, with a growing audience. He also showcased some promising products he wanted to promote. One may wonder: Then what was the problem? The Problem: Their affiliate links weren’t converting. Visitors would land on their website and browse the platform but never click through to make a purchase. In short, transforming the clicks into conversions was the problem. Upon our analysis, our experts found out that it wasn’t about the traffic. It was about the landing page. Our Expert Recommendation: Recreate a Fresh & Impactful Landing Page Design We know what potential landing page holds to convert the traffic into customers. Hence, we followed a strategic approach: Value Proposition: We rewrote their landing page by highlighting the benefits of products for users. We didn’t limit the potential by showing just the features. Engaging Design: Simplified the landing page structure with a proper flow, eye-catching visuals and convincing content to build trust among the audience. Meaningful CTA: Placed affiliate links in the perfect spots, making them hard to miss but natural to click, with compelling call-to-action buttons. Result: Within two months, their affiliate commissions doubled. Why Landing Page is Important for Affiliates? It is the cornerstone of successful affiliate marketing. A brainstormed landing page with a perfectly executed design can: Deliver what users expect Create attention Build trust Drive visitors to act on the page Ready to turn more clicks into commissions? Get more info about landing page at: https://lnkd.in/dPcZqh84 #AffiliateMarketing #LandingPageDesign #AffiliateSuccess #ConversionOptimization #DigitalMarketing #SalesGrowth #growfilliate

Struggling to see results from your affiliate program? What I learned: 1️⃣ Review and Analyze ❌ Alert: Forgot to pay attention to affiliate traffic sources and conversion methods. Lesson: Traffic turned out to be low-quality, resulting in minimal conversions and wasted resources. ✏ Tip for Account Managers: Assess the affiliate's traffic sources, audience, and promotional methods. ✏ Tip for Advertisers: Establish clear guidelines and criteria for affiliate partnerships. 2️⃣ Communication and Guidelines ❌ Alert: Assume that publishers know the client’s goal and their guidelines. Lesson: Failing to establish and communicate clear guidelines, expectations, and performance metrics can lead to misunderstandings and misaligned goals. ✏ Tip for Account Managers: Review affiliates' websites and social networks to ensure promotional methods align with the brand’s values. ✏ Tip for Advertisers: Clearly communicate values, guidelines, and expectations. 3️⃣ Quality over Quantity ❌ Alert: Prioritizing the number of affiliates over the quality of those partnerships. Lesson: Belief that the more affiliates in the program the better because it will automatically lead to higher sales. ✏ Tip for Account Managers: Avoid focusing solely on getting as many publishers as possible, which can lead to inefficiencies. ✏ Tip for Advertisers: Work closely with the account manager to optimize publishers that bring quality traffic and sales. By prioritizing quality partnerships and thorough research processes, both account managers and advertisers can mitigate risks and maximize the potential of their affiliate marketing initiatives. ----------- Valuable? ♻️ Repost this to help your network. If you liked this post, follow me on LinkedIn or click the bell to keep updated with more valuable insights! #AffiliateMarketing #DigitalMarketing #SuccessJourney #AffiliateMarketingTips

As I enter my second month at Partnerize, I have been reflecting on my inauguration to the world of affiliate marketing, and the astounding opportunity the channel presents to B2C businesses across various verticals. I'll admit that a few weeks ago, my grasp on the affiliate space needed a bit of fine-tuning. It's been reassuring to observe that over the past few weeks, many of my peers across marketing are equally grappling with their confidence and appreciation of what this channel can provide for their business. Interestingly, research from Partnerize and Forrester shows that senior marketers often lack a thorough understanding of the channel, and this is even more apparent in our local market. It's been an exciting introduction and one I have taken to with gusto. I am now proud to share some of my observations on the importance and fundamentals of affiliate marketing and global partnerships for Australian retailers, published below on Power Retail. Have a read, and please reach out to myself or any of my colleagues below if you too, find yourself a bit curious to learn more 🤔 Nell Nakkan Vanja Wilson Julia Ha Saskia Keller Mandie Satterfield Gina VERA LOPEZ Rich McCrum https://lnkd.in/gnwZurMp #affiliatemarketing #partnerships #marketingtips #retailmarketing #powerretail

3 Things Publicists Get Wrong About Skimlinks If you’re a publicist with clients in the commerce space, chances are you’ve started to grasp the basics of affiliate marketing and encountered Skimlinks. While it’s an incredible tool for publishers, many publicists misunderstand what it is, how it works, and how to leverage it to boost their brand's visibility and sales. In addition to my course, I consult on all things affiliate marketing with publicists and agencies regularly, and here are three common myths I run into all the time: Myth 1: "Skimlinks is an affiliate network." Not quite! Skimlinks isn’t a network like Impact, Rakuten, or CJ. It’s a subnetwork, connecting publishers (think Hearst, Dotdash Meredith, etc.) to multiple affiliate networks and programs through one platform. Think of it as a shopping mall where you can shop all the brands in one place without having to visit stores all over town. Skimlinks simplifies the process for publishers by aggregating everything into one location making it easy for publishers to focus on churning high quality content and letting them handle connections to programs. Myth 2: "If a publisher uses Skimlinks, they can’t use direct affiliate links." Nope! Publishers can switch between Skimlinks and direct affiliate partnerships. Skimlinks fills the gaps for brands or networks a publisher doesn’t have direct relationships with. Here’s why this matters: Google rewards content offering multiple checkout options. If your brand isn’t actively managing its affiliate program, you’re missing out on prime visibility and potential sales. Myth 3: "Skimlinks is just for mass media publishers." Wrong again! Back to our mall analogy: Skimlinks controls who gets in and who stays out. If you can demonstrate a strong affiliate strategy, even smaller or niche publishers (like coupon sites) can gain access. Skimlinks isn’t just for commerce giants like Hearst or Dotdash Meredith—it’s for any publisher that aligns with their standards and audience. And yes, there is a way to remove coupon publishers from your Skimlinks program. TLDR; The Takeaway for Publicists: Understanding how Skimlinks works, eliminating incompatible publishers, and diving into analytics are key to building a winning affiliate strategy for your clients. P.S. - I consult with publicists to demystify the wild west of affiliate marketing. Need help? DM me, and let’s set up a call! Are you a brand looking for an agency that gets it? Email me at [email protected] to discuss your PR and affiliate needs for 2025. Are you having issues navigating affiliate marketing or questions about Skimlinks? Drop them below and I'll help answer them.👇 #AffiliateMarketing #PRTips #PublicRelations #Skimlinks #AffiliatePrograms #DigitalPR