Brilliant Strategy of taking Onus of End-To-End Customer Journey and Optimizing Micro-Concentrated-Market-Potential !! I have a feeling their 1+45 Cloud Kitchens will be #Swish -ing away a good chuck of market share by this approach in #2025. Thanks for this content @MrunalJhaveri
This Startup is doing what Swiggy and Zomato tried but FAILED to crack! 🚀 Founded in August, Swish is creating headlines by offering Bengaluru’s HSR area with a 10-minute delivery promise. Swish lists beverages and snacks such as samosas, dosas and instant noodles, right to startup workers. Zomato tried this in April 2022 with Zomato Instant in Gurugram. Swiggy followed with Instacafe, piloting quick food delivery through dark stores in Bengaluru. Neither of them could crack the code. Here’s what Swish did differently. → Niche market focus: Rather than stretching across cities, Swish dominates HSR area, which is a home to 12,000+ startups. This targeted approach keeps the demand high and delivery fast. → Took 100% charge: Unlike Swiggy and Zomato, who partner with restaurants, Swish owns the process end-to-end. They handle everything in-house—app design, food prep, delivery, and supply chain, which makes those 10-minute deliveries possible with efficiency. → Smart Marketing, Swish knows its audience—young, time-strapped tech workers in the city’s IT corridor. Instead of flashy ads, they leaned on LinkedIn building buzz through resharing stories of happy customers. (Maybe, they’ll reshare this as well 😂) Already, Swish has raised $2M from Accel and plans to launch 45 cloud kitchens by January 2025 to meet the growing demand. While Zomato and Swiggy threw money at the problem, Swish focused on understanding it. In an era where scaling fast is the goal, maybe the real growth hack is scaling smart. Will you give Swish a try? 🤔 #quickcommerce #business #bengaluru