Kunal Jerath’s Post

𝐖𝐡𝐚𝐭 𝐑𝐞𝐚𝐥𝐥𝐲 𝐆𝐨𝐞𝐬 𝐨𝐧 𝐁𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐒𝐜𝐞𝐧𝐞𝐬 𝐨𝐟 𝐚 𝐁𝐫𝐚𝐧𝐝’𝐬 𝐅𝐢𝐫𝐬𝐭 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡? The excitement of a new product launch is unparalleled. I started my career when the Indian economy was opening up, and in the first decade, I found myself not only launching new products and brands but also entirely new categories. The thrill of launching a new brand is just something else. Difficult to put it in words, you got to experience it. While having your product, packaging, and communication ready is essential, how you amplify the launch truly makes the difference. One piece of advice I often received was, "𝐘𝐨𝐮 𝐨𝐧𝐥𝐲 𝐥𝐚𝐮𝐧𝐜𝐡 𝐨𝐧𝐜𝐞, 𝐬𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐀𝐂𝐄 𝐢𝐭!" 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐪𝐮𝐢𝐜𝐤 𝐭𝐢𝐩𝐬 𝐨𝐧 𝐡𝐨𝐰 𝐭𝐨 𝐝𝐨 𝐣𝐮𝐬𝐭 𝐭𝐡𝐚𝐭: 1.⁠ ⁠𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐰𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐲𝐨𝐮 𝐝𝐢𝐬𝐭𝐢𝐧𝐜𝐭𝐢𝐯𝐞: If you’re a personal care brand, demo stations are a must. For fashion brands, styling sessions or live mannequins create magic. A sporting brand? Consider launching at a sports ground. You get the idea! 2.⁠ ⁠𝐂𝐫𝐞𝐚𝐭𝐞 𝐚𝐧𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧: A teaser, pre-launch, or countdown can build curiosity and drive excitement. 3.⁠ ⁠𝐃𝐫𝐢𝐯𝐞 𝐭𝐫𝐢𝐚𝐥𝐬 𝐰𝐢𝐭𝐡 𝐨𝐟𝐟𝐞𝐫𝐬 𝐚𝐧𝐝 𝐛𝐮𝐧𝐝𝐥𝐞𝐬: Launch offers are a great way to encourage first-time buyers. Consider providing free extras or trial packs for each shopper. 4.⁠ ⁠𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐬𝐚𝐦𝐩𝐥𝐢𝐧𝐠: Depending on your product, sampling can work wonders—especially for food and personal care products. 5.⁠ ⁠𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐟𝐨𝐫 𝐦𝐚𝐱𝐢𝐦𝐮𝐦 𝐢𝐦𝐩𝐚𝐜𝐭: With social media in focus, ensure your digital initiatives support the above points. Use influencers to generate curiosity, encourage user-generated content (UGC), and go live at the launch. Share your success by celebrating with your team live at the end of the day. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐥𝐨𝐯𝐞 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲—make them feel like part of your brand’s story and journey. Remember any unique product launch or done one yourself? Do share would love to know. #ProductLaunch #Marketing #Strategy #SocialMediaMarketing #CustomerExperience #Launch #Success #Innovation #Branding #UGC #LIPostingChallengeIndia #LinkedInNews

TalentServe ☑️Brand Awareness Brand awareness refers to how familiar consumers are with a particular brand and its products or services. It's a crucial aspect of marketing because the more aware people are of a brand, the more likely they are to consider it when making purchasing decisions. Brand awareness can be built through various marketing efforts such as advertising, public relations, social media, and sponsorships. Brand awareness can be broken down into several key components: 1. Recognition:This is the most basic level of brand awareness, where consumers can recognize a brand name, logo, or visual identity when they encounter it. 2. Recall:At this level, consumers not only recognize the brand when they see it but can also recall it from memory when prompted without any visual cues. 3. Top-of-Mind Awareness (TOMA):This is the highest level of brand awareness, where a brand is the first one that comes to consumers' minds when they think of a particular product or service category. Achieving top-of-mind awareness is a significant goal for marketers because it increases the likelihood of consumers choosing that brand over competitors. Building brand awareness involves various strategies: 1. Advertising:Through traditional channels like television, radio, print, and outdoor advertising, as well as digital channels like social media, search engines, and display ads. 2. Content Marketing:Creating valuable and engaging content that helps to educate, entertain, or solve problems for the target audience, thus increasing brand visibility and credibility. 3. Social Media:Leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with consumers, share content, engage in conversations, and build relationships. 4. Public Relations:Generating positive media coverage through press releases, media events, influencer partnerships, and other PR tactics to increase brand visibility and credibility. 5. Events and Sponsorships:Participating in or sponsoring events, conferences, trade shows, and community initiatives to reach and engage with target audiences in person. 6. Word-of-Mouth:Encouraging satisfied customers to share their experiences with others, whether through online reviews, social media posts, or personal recommendations. BrandAwareness BrandAware India Awareness 360 #brandawareness #consumerpreferences #brand #socialmedia #sponsorship

𝐆𝐞𝐧 𝐙: 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐢𝐬𝐦 Understanding Gen Z is no longer an option for brands; it's a necessity. This generation, born between the late 1990s and early 2010s, is reshaping consumer behavior and expectations. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐆𝐞𝐧 𝐙 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫: Gen Z are digital natives with a unique mindset. They value authenticity, inclusivity, and purpose-driven brands. They're more likely to research products before purchasing and are influenced heavily by social media. Unlike previous generations, they are less brand loyal and expect brands to align with their values. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐄𝐧𝐠𝐚𝐠𝐞 𝐆𝐞𝐧 𝐙: To connect with Gen Z, brands must adopt a genuine and authentic approach. Short-form video content, influencer partnerships, and user-generated content are key. Creating interactive experiences and fostering a sense of community can also resonate with this generation. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐰𝐢𝐭𝐡 𝐆𝐞𝐧 𝐙: Building loyalty with Gen Z requires more than just discounts and rewards. It's about creating a strong brand identity that aligns with their values. Emphasize sustainability, social responsibility, and inclusivity. Encourage open dialogue and feedback and make Gen Z feel like they are part of the brand journey. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: 𝐁𝐨𝐀𝐭 - 𝐀 𝐆𝐞𝐧 𝐙 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 BoAt has become a sensation among India's youth. The brand's perfect storm of style, affordability, and digital savvy has captured Gen Z's attention. Trendy designs, coupled with competitive pricing, have positioned BoAt as a go-to audio brand. Beyond product, BoAt's strong digital footprint, fueled by engaging content and influencer partnerships, has created a loyal community. This perfect blend of product and platform has solidified BoAt's dominance in the Indian audio market. What are your thoughts on marketing to Gen Z? Share your experiences and insights. #GenZInfluence #GenZPurchasingPower #GenZDigitalNatives #GenZSocialMedia #GenZBrandLoyalty #GenZSustainability #GenZInclusivity #GenZAuthenticity #GenZPurposeDriven #GenZResearch #GenZInfluencers #GenZShortFormVideo #GenZUserGeneratedContent #GenZCommunity #GenZValues #GenZTrends #GenZFuture #GenZConsumerInsights #GenZMarketing #GenZBranding #GenZRetail

Xiaohongshu (XHS) launched its first platform-level product marketing IP 「宝藏新品」("Treasure Trove") in May 2023, taking a holistic approach to supporting brands in successfully launching and growing new products on the platform. The initiative involves the following key components:   Strong Endorsement and Word-of-Mouth: XHS invited 100 "experts" - including celebrities, content creators, and experienced users - to curate a list of high-quality new products under rigorous screening and evaluation. These experts evaluated products based on criteria such as solving user pain points, providing a good user experience, having aesthetic design, and potential to lead trends. They then provided authentic, trusted word-of-mouth reviews to build user confidence.   Building Influence: XHS leverages its highly engaged social community and influence on both the brand and consumer sides to rapidly promote new products to the target audience and drive conversion.   Full-Funnel Support: XHS provides tailored activation and precise targeting strategies across the entire customer journey, from building awareness to driving conversions.   This comprehensive IP ensures new products are discovered, collected, and seeded in a more authentic and trustworthy manner within XHS's community. Brands seeking sustained new product success need look no further!   Ready to level up your marketing? Reach out to access our winning XHS marketing solutions: https://lnkd.in/g8wkZSar   #iClick #ICLK #iClickInsights #ChineseMediaUpdates #Xiaohongshu #LittleRedBook #XHSMarketing

In the fast-paced marketing world, seizing trending opportunities is crucial for brand success. One such opportunity is the Indian Premier League (IPL), a powerhouse platform for brands to connect with millions of passionate fans. Let me share with you  why and how leveraging IPL can be a strategic avenue for brand promotion, appealing to both seasoned marketers and aspiring individuals. Why Use This Opportunity? 1)Massive Reach & Targeted Engagement: IPL reaches diverse demographics globally, offering a unique chance for brand engagement. 2)Cultural Connection: IPL embodies India's cultural fabric, evoking deep emotions and passions. 3)Innovative Brand Integration: IPL provides endless possibilities for brands to showcase creativity and leave a lasting impression. How can one Utilize This Opportunity? 1) Forge Strategic Partnerships: You can Collaborate with broadcasters, sponsors, or players to gain exposure. 2) Digital Buzz: You can have targeted ads, influencer collaborations, and engaging content to capture IPL enthusiasts' attention online. 3) Create Immersive Experiences: You can do IPL-themed Activations or integrate innovative campaigns to resonate with fans, leaving lasting impact. 4)Ambush Marketing Tactics: You can also use this tactics to capitalize on IPL frenzy without official affiliation. 5)Community Engagement Initiatives: You can Engage with local fan groups through events and initiatives to foster goodwill. What Can You Achieve? 1)Enhanced Brand Visibility: One can Stand out among the competitors and elevate brand awareness among cricket spectators. 2)Boosted Consumer Engagement: One can Foster meaningful connections, driving brand affinity and loyalty. 3)Revenue Generation: One can Capitalize on heightened consumer interest during IPL season to drive as seasonal sales and conversions. IPL is a sure shot gateway to unparalleled brand opportunities. By adopting a strategic approach, brands can position themselves for success in this dynamic landscape. The stage is yours—let the game begin! #IPL2024 #BrandTriumph #StrategicMarketing #Insights

This is how Social Beat helped Clovia achieve a record growth I wanted to share some valuable insights from a recent project we took on at Social Beat, partnering with Clovia, one of India's top lingerie brands Clovia approached us to power their brand campaign during a highly competitive end-of-season sale period. Their goal? Drive revenue growth by establishing a stronger brand presence among their target female audience across India Here are some key results and learnings from the integrated strategy we implemented: Reach: - Targeted over 30 million relevant female users across metro and tier 2 Indian cities - Leveraged platforms like YouTube, Instagram, Disney+ Hotstar, dailyhunt Creative Approach: - Produced 30-second skippable videos, 15-second non-skippable videos - Regional language ads saw 66% higher view-through rates vs English Performance: - Generated over 236 million ad impressions across platforms - Increased revenue by 37% in website and 77% in App - Increase new users by 64% on website and 71% in App - Brand awareness lifted by 7.4% and Search Lift Study increased 150% The success validates how blending performance marketing and brand building amplifies results. Intelligent audience segmentation, regional customization, continual optimization and platform diversification were key Moving forward, we recommend: - A/B testing creatives for optimization - Frequently assess platform ROI to maximise budget efficiency - Maintain integrated strategy combining performance and branding In summary, data-driven integrated campaigns can achieve both reach and revenue objectives - even in crowded retail periods. Has your brand seen success after integrating digital branding? share your experiences in the comments! #agency #digitalmarketing #sales

Hello, Connections! 👋 As a marketing student, I’m always keen to observe how brands enter competitive markets and manage to stand out. Today, I want to share the remarkable journey of one such brand that has become a favourite in India’s skincare segment — Minimalist. This is a non-sponsored post, but one I believe highlights important lessons in transparency and innovation. Founded by Rahul Yadav and Mohit Yadav after their first venture, Freewill, Minimalist has taken a refreshingly different approach to building a brand. Rather than relying on flashy influencer campaigns or large marketing budgets, they allocated just ₹5 lakhs for influencer marketing over three years. Their focus? Product innovation and genuine customer trust. Their story gained momentum when an influencer organically reviewed one of their products on YouTube, creating a buzz. Though initially compared to international brands like The Ordinary, Minimalist distinguished itself by staying committed to radical transparency. They openly disclose not only their ingredients but also their suppliers — an approach that has built strong customer trust. 📜✨ In just 8 months, Minimalist achieved an impressive milestone of ₹100 crores in revenue, fuelled by their robust R&D and product performance. With a 60% retention rate, customers buy their products an average of four times a year — one of the highest loyalty rates in the industry. Minimalist success is a testament to the power of making your product the hero. 💡 Stories like these encourage me to explore how a brand’s core values and strategic decisions drive its success, offering invaluable insights for anyone in marketing. 💼 #Marketing #ProductInnovation #Minimalist #Transparency #CustomerTrust #MarketingStudent #BrandStrategy

How Tic Tac Cracked Gen Z Engagement with Social Media🧩 #1 Brand Marketing Strategy Breakdown Brand: #TicTac Instagram: 639k Facebook: 1.4cr But we are going to talk about #TicTacIndia 🎉 If you haven't seen Tic Tac's recent social media content, you're in for a treat! They've mastered the art of engaging Gen Z, and here’s how your brand can learn from their success! #strategy #innovation #TicTacTic TicTac recognized the trend of Gen Z spending over 3 hours daily on social media and pivoted from traditional ads to a more engaging strategy. (Us moment right?)😂 Key Elements of Their Strategy:📝 💫Influencer Marketing: Partnered with dancers and celebrities like Ranveer Singh, aligning perfectly with their audience's interests. 💫User-Generated Content Campaigns: Collaborated with Yashraj Mukhate, harnessing audience creativity for stronger connections. 💫Storytelling and Brand Personality: Infused playfulness through catchy jingles, animations, and memes, resonating deeply with Gen Z’s youthful energy. 💫Localized Flavors: Launched the "Find Your Match" campaign in India, celebrating local tastes like Minty & Fruity with influencer support. 💫New Product Launch: Tic Tac Mango, tapping into India's seasonal love for mangoes with the vibrant "Vibe Hai" campaign. Content hooks used by Tic Tac: 💡“Refresh Your Life” Highlighting the refreshing nature of Tic Tac products. 💡"Find Your Match” Matching flavors with personality traits, engaging users interactively. 💡“Vibe Hai” Creating a summer vibe that resonates with their youthful audience, and Mango TicTac. 💡“Small but Mighty” Emphasizing the powerful taste packed in every Tic Tac. 💡“Shake it Up” Encouraging variety and excitement in daily routines. What’s your favorite Flavour of Tic Tac? Absolutely not Mango, but yes Mango🤝🏻 #Strategybreakdown #GenZMarketing #SocialMediaStrategy #TicTac

As you grow in any field you need to grasp the power of certain marketing strategies. So I've been reflecting on the power of experiential marketing to transform how consumers interact with brands. 💡 What is experimental marketing you may ask? 🤔 It is a marketing strategy that directly engages consumers personally and encourages them to participate in a brand experience. Here are three invaluable insights for anyone looking to deepen consumer engagement and create memorable brand experiences: 1. Creating Shareable Moments: Make it memorable! The campaigns that you design are to create moments that people will be eager to share on social media, which will help to endorse you. 2. Engagement Through Immersion: Dive deep! Successful campaigns immerse participants in the brand's world, offering interactive, hands-on experiences that are both engaging and memorable. 3. Measurable Impact: Set clear objectives and ways to measure the success of your campaigns that will help to refine your strategies. Experiential marketing isn't just a strategy; it's a powerful way to bring your brand to life and create deep, meaningful connections with your audience. 🚀 #DigitalMarketing #ExperientialMarketing #BrandEngagement #AIinmarketing #InnovationInMarketing #MKTG5519

Great post! Experiential marketing is definitely a powerful tool to build brand loyalty in today's crowded marketplace. Here are a couple of additional thoughts: Focus on Authenticity: People crave genuine connections. Experiences should be aligned with your brand's core values and avoid feeling gimmicky. Think Beyond the Event: Experiences can be a springboard for ongoing brand storytelling. Encourage social media sharing and build a narrative around the event. By combining these elements with your excellent points, brands can create truly transformative experiential marketing campaigns. #ExperientialMarketing #BrandStorytelling #CustomerEngagement