Krupa Dalal’s Post

Here's a breakdown of each P: 1. Product: This refers to the good or service you're offering. It encompasses everything from the core features and benefits to the packaging and branding. Key considerations include product development, quality control, product line management, and product positioning within the market. 2. Price: This element focuses on the value you assign to your product or service. It considers production costs, competitor pricing, target audience buying power, and your overall marketing strategy. Key considerations include pricing strategies (e.g., premium pricing, penetration pricing), discounts, payment options, and credit terms. 3. Place: This refers to the distribution channels you use to get your product or service to your target audience. It encompasses everything from physical stores and online platforms to wholesalers and distributors. Key considerations include choosing the right distribution channels, managing inventory levels, and ensuring product availability for your customers. 4. Promotion: This involves all the activities you undertake to communicate the value of your product or service to your target audience and persuade them to purchase. It includes advertising, public relations, social media marketing, and content marketing. Key considerations include selecting the right promotional channels, crafting compelling messaging, and measuring the effectiveness of your campaigns. 5. People: This P focuses on the human element of your marketing strategy. It refers to your staff, salespeople, customer service representatives, and anyone who interacts with your customers. Key considerations include hiring and training qualified personnel, providing excellent customer service, and fostering a positive brand culture. 6. Process: This element encompasses the systems and procedures involved in delivering your product or service to your customers. It includes order fulfillment, customer service processes, and after-sales support. Key considerations include streamlining internal processes for efficiency, ensuring a smooth customer experience, and continuously improving your operations. 7. Physical Evidence: This refers to the tangible elements associated with your brand that customers can experience. It can include your packaging, store environment, website design, and even the way your employees interact with customers. Key considerations include creating a consistent brand experience across all touchpoints, ensuring the physical elements of your brand reflect your brand identity, and paying attention to details that shape customer perception. #linkedingrowth #digitalamarketing #digitalagency #digitaladvertising #digitalamarketingexpart #socialemediamarketing #socialads #socialadvertising #facebookads #facebookmarketing #facebookpage #facebookadsexpert #snapchat #contentmarketing #contentcreation #contentcreators #emailmarketing #emailmarketingtips #foryou #foryoupage

Loyalty is hard to come by for so many brands because, in general, it takes a ton of effort to earn that loyalty, and it can be lost in the blink-of-an-eye. The hard work though is worth the effort, and every digital marketer should make building customer loyalty a key component of their strategy. As digital marketers, we have the tools. We just need to learn how to use them appropriately. I have a client who manufactures and installs aluminium windows and doors. To build some loyalty to our brand, we send new customers Welcome and Thank You emails whenever we do a job, and we include images of the installation, a quality assurance certificate, tips on how to maintain their investment, etc. Yes, they may not necessarily use us again, primarily because such investment is a once-off activity most of the time (it's not like many of our customers will be installing new aluminium products regularly, unless of course they are a property developer, architect, or builder), but what they will do is get a sense of being special and important, and thus, they will be more eager to unintentionally market for us through word-of-mouth when they speak about us to their family members, friends, and colleagues! #customerloyalty #customercare #iskapedigital #digitalmarketing #wordofmouth #crm #marketingstrategy

"Boost Your Clothing Brand Sales with DM Automation: Insights from Mikey Yan at IGS 2023" Content: Introduction: In his IGS 2023 presentation, Mikey Yan shared groundbreaking strategies on how clothing brands can significantly boost their sales using DM automation. Here are the key takeaways and actionable steps to implement ManyChat for your clothing brand. Key Insights: 1. Personalized Customer Interaction: - Automate personalized greetings and product recommendations. - Use customer data to tailor interactions and create a more engaging shopping experience. - Example: Sending a DM with style recommendations based on past purchases. 2. Abandoned Cart Recovery: - Implement automated reminders for customers who leave items in their cart. - Offer exclusive discounts through DMs to encourage them to complete their purchase. - Example: "Hey [Name], you left this item in your cart! Complete your purchase now and get 10% off!" 3. Exclusive Promotions and Updates: - Use DM automation to notify customers about exclusive deals and new arrivals. - Create a sense of urgency with limited-time offers. - Example: "New collection just dropped! Be the first to shop with early access." 4. Customer Feedback and Engagement: - Automate follow-ups asking for feedback after a purchase. - Engage with customers by responding to their reviews and comments. - Example: "We hope you love your new [product]. Let us know your thoughts!" 5. Interactive Content: - Use quizzes and interactive messages to guide customers to the products they’ll love. - Example: "Not sure what to buy? Take our quick quiz to find your perfect outfit!" Actionable Takeaways: - Step 1: Set up personalized DM automation using ManyChat. - Step 2: Implement abandoned cart recovery sequences. - Step 3: Regularly update your customers with exclusive promotions through DMs. - Step 4: Engage with customers post-purchase to gather feedback and build loyalty. - Step 5: Create interactive content to keep customers engaged and excited about your brand. "Ready to take your clothing brand to the next level? Comment '7Day' to join our free 7-Day ManyChat Challenge and start boosting your sales today!" #ClothingBrand #ManyChat #SalesBoost #DMautomation #FashionMarketing

Marketing Without Impact at Key Moments Is a Waste! Insights from "Peak Experience" The core idea of "Peak Experience" is that brands must create memorable "peak" moments at critical points in the customer journey to influence decisions and behaviors. Author Wang Zhi Qian emphasizes that the most impactful consumer memories often come from these peak moments rather than the entire experience. These high points strengthen the emotional connection between the brand and the consumer, driving purchases and brand loyalty. Wang explores how the "BTA Concept" and the "Four Principles for Choosing Target Audience (TA)" can be used to design and enhance these peak experiences. These strategies are essential for optimizing brand marketing and customer journeys, helping businesses stand out in competitive markets. The book identifies four core dimensions of peak experience: store entry rate, conversion rate, repurchase rate, and referral rate. These pillars shape a consumer’s overall perception of a brand. For example, my experience with Aesop products illustrates how these dimensions can enhance customer experience and build brand loyalty: - Store Entry Rate: Aesop’s thoughtfully designed online and physical stores draw customers in, which initially attracted me to the brand. - Conversion Rate: Aesop’s curated product recommendations and professional service led me to make a quick purchase, showcasing their strength in converting visitors into buyers. - Repurchase Rate: The quality of Aesop’s products and attentive after-sales service prompted multiple repurchases, reflecting their deep understanding of customer needs. - Referral Rate: The excellent shopping experience made me a loyal customer and an active advocate, spreading the word and boosting Aesop’s referral rate. Wang’s "Three Types of Consumers" concept—those who "love you," those who "don’t love you," and those who "used to love you"—can be applied to Aesop’s strategy: - Lovers: Strengthen relationships with loyalty programs and encourage word-of-mouth through social media. - Non-lovers: Conduct market research to understand their needs and offer trials to attract them. - Ex-lovers: Analyze why they left and re-engage them with targeted promotions. Peak experience emphasizes dynamic customer interactions, while brand positioning focuses on a static brand image. Aesop succeeds by creating peak experiences with every customer interaction, which is crucial to its success. These strategies can optimize the customer journey and enhance brand competitiveness. #PeakExperience #CustomerJourneyOptimization #BrandLoyalty #ConsumerBehavior #BrandStrategy #Aesop #OMO #CustomerEngagement

Your eCom brand's revenue is plummeting—here's why and how to stop it. We recently audited a jewellery brand generating $25M annually, experiencing a significant drop in year-over-year revenue. Here's what we discovered: 🔴 Outdated and dirty email lists led to high bounce rates and lost sales opportunities. 🔴 Incorrect triggers and filters in their automation flows caused missed customer engagement. 🔴 Emails were not optimised for mobile, and their weak USP highlights failed to capture attention. 🔴 Overly aggressive SMS campaigns, lacking geo-targeting, annoyed customers and increased costs. 🔴 Campaign management was inconsistent, with poor volume control and segmentation. 🔴 An over-reliance on promotions neglected potential in channels like SMS, WhatsApp, and Direct Mail. 🔴 They failed to repurpose successful campaigns, resulting in unnecessary spending on new content. 🔴 A generic opt-in form missed opportunities for personalisation, and they weren't effectively collecting SMS opt-ins or leveraging social media for growth. 🔴 Overpaying for their email service provider and not managing inactive profiles led to higher costs, while ignoring cost-saving third-party tools and plan downgrades wasted budget. These missteps can severely limit your revenue growth. Here's our three-step plan for improvement: ✔️ Enhance email deliverability with proper domain setup and regular list cleaning. ✔️ Simplify and optimise flows, ensure mobile-friendly emails, and diversify campaign channels. ✔️ Cut unnecessary costs with plan adjustments, active profile management, and leveraging cost-effective tools. If you're a 7-9 figure brand, DM us for a FREE audit. Let's turn your email and SMS efforts into a sparkling revenue stream!

Building Brand Loyalty through Customer Experience: How Marketing Agencies Can Drive Business Success

Why customer "loyalty" might not be the answer for growth. Intrigued by the landscape of branding lately, I've stumbled upon some counter-intuitive ideas about loyalty that challenge conventional thinking. 📌 First, the idea of brand loyalty is difficult to pin down, given how often we talk about it - How many purchases a customer has to make to be counted as loyal? How often? At which interval? - If a customer likes your brand, advocates for it, yet easily switches to competitors when faced with better offers, is that loyalty?  - If a customer is loyal to your brand, but also does the same with your competitors, are they still loyal? It’s no easy to give a reasonable answer. This makes it hard to measure success, track progress, and assess the effectiveness of loyalty programs or strategies. Moreover, with customers’ high expectations, and variety-seeking tendencies, empowered by low switching costs and a constant flow of information in a disruptive market, do you think the notion of loyalty is gradually losing its relevance in the relationship with brands? 📌 Second, its effectiveness in driving growth is questionable. In “How brands grow”, Bryon Sharp has made two convincing points by using marketing metrics collected from consumer panels run by market research agencies such as Nielsen and Kantar: - The "Heavy Buyer Fallacy" confuses past buying behavior with growth potential, which leads to the assumption that investing in existing customers yields greater returns than expanding the customer base. - Brands grow primarily by increasing their market penetration. Both rising and declining brands displayed more change in their penetration than in their purchase frequency. Why? In reality, heavy buyers might already be purchasing as much as they ever will. You can think of this as a cap for their purchase capacity. For service brands, which already enjoy a relatively high level of loyalty, it’s difficult to push it further. Let’s say consumers who have need might already come to you and use your products. It's not impossibile to drive growth through loyalty, but nowhere easy as said in the textbooks & not a route to huge sales gain. ------- 📌 From my perspective, the thing with loyalty is not about how to drive more sales from current customers. Instead, it’s more about strategically managing them. The main focus should be on retaining them. How? Theoretically, by providing excellent service. A less ambitious goal is to ensure the quality of your product doesn't decline (and bugs are fixed). Don't give them a reason to walk away. Most importantly,  don’t do “loyalty for loyalty's sake” (because everyone is talking and doing it). It’s better to take a more intentional approach & know its impact. Your thoughts on this? I’m aware that the dynamics of loyalty and customer behavior can vary depending on the industry, and the type of customers. That's why I’d like to listen to your valuable insights as well 🤓 #customerloyalty

Our 4-step guide to creating a brand that will naturally grow 🌱 ↓ 𝟭. 𝗜𝗗𝗘𝗡𝗧𝗜𝗙𝗬 𝗬𝗢𝗨𝗥 𝗧𝗔𝗥𝗚𝗘𝗧 𝗔𝗨𝗗𝗜𝗘𝗡𝗖𝗘 To be successful, you need to satisfy a consumer need. I.e. your product or service meets the specific needs and desires of a group of people. Define that group of people. 𝟮. 𝗨𝗡𝗗𝗘𝗥𝗦𝗧𝗔𝗡𝗗 𝗬𝗢𝗨𝗥 𝗔𝗨𝗗𝗜𝗘𝗡𝗖𝗘 𝗜𝗡 𝗣𝗥𝗔𝗖𝗧𝗜𝗖𝗘 Dive into customer feedback, surveys, and website analytics to discern and/or observe their behaviour. This data is waiting to be turned into actionable insights; insights that should guide your marketing and product development strategies. This data will be the foundation of your strategy (see 3 and 4). 𝟯. 𝗨𝗦𝗘 𝗗𝗔𝗧𝗔 𝗧𝗢 𝗣𝗥𝗢𝗩𝗜𝗗𝗘 𝗔 𝗚𝗥𝗘𝗔𝗧 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 Let’s use the example of an eCommerce store. Once you have identified patterns and pain points by watching session recordings of users interacting with your online store, these insights should help you craft a more tailored user experience that speaks directly to their needs and desires. → Do they hesitate or become confused at certain navigation points? → Are they abandoning their carts after viewing shipping costs? → Are they repeatedly searching for a product category that isn't easily accessible? Answers to such Qs should inform how you craft your customer's experience. 𝟰. 𝗖𝗥𝗘𝗔𝗧𝗘 𝗔 𝗕𝗥𝗔𝗡𝗗 𝗧𝗛𝗔𝗧 𝗥𝗘𝗙𝗟𝗘𝗖𝗧𝗦 𝗬𝗢𝗨𝗥 𝗔𝗨𝗗𝗜𝗘𝗡𝗖𝗘'𝗦 𝗩𝗔𝗟𝗨𝗘𝗦 It’s not just about 𝘩𝘰𝘸 you communicate with your audience, but also 𝘸𝘩𝘢𝘵 you’re communicating. Your brand narrative and messaging must mirror your audience's values. It’s essential that people can directly relate to your brand and/or regard it as aspirational. The concept of behavior mirroring is key here – your brand's outward expressions should echo the inner values of your audience. This is central to creating a brand that people will authentically buy into. — Why do these stages ensure long-term, sustainable growth? Because they put the customer (not sales) at the centre of all marketing decisions. They work in tandem to cultivate a foundation where customer loyalty is a naturally occurring phenomenon. And loyal, repeat customers are the lifeblood of any sustainable business. #GrowthMarketing #DigitalStrategy #MarketingTips #BrandBuilding

Brand trust greatly impacts your company's relationship with its customers and brand equity, which is how your customers perceive the brand overall. Shopify suggests consistently prioritizing your customer's needs can build relationships that create a long-lasting brand. Taking customer feedback and integrating industry trends are ways to build a solid relationship with your customers because it shows them that you care about what's popular and want to listen to buyers to create the best product. #BrandEquity #CustomerExperience

Customer reviews on Google Business Profiles (GBP) can make or break your brand's image and sales. Here’s how growAp can help you leverage these reviews effectively: Build Trust and Credibility: Positive GBP reviews enhance your brand’s reputation, with up to 88% of consumers trusting online reviews as much as personal recommendations. 💬 Boost Engagement and Loyalty: Tailor your offerings to market expectations based on GBP review insights, potentially increasing customer loyalty by 20-40%. 💖 Improve Sales Performance: Positive GBP feedback can increase conversion rates by up to 380% for high-value products. 📈 Simplify Review Management: Use AI-driven tools to automate and streamline responses across multiple GBP locations, saving time and ensuring consistency. 🤖 Enhance Customer Satisfaction: Quick and consistent responses to GBP reviews show that you value customer feedback, which can boost positive reviews by 35%. 🌟 Discover how these strategies can transform your brand—read our latest article now! https://lnkd.in/dZvCau-f #CustomerReviews #BrandManagement #growAp #GoogleBusinessProfile #DigitalMarketing