Kronda Adair’s Post

If you're developing a SaaS product, it can be very tempting to develop the company/product website from scratch as well – after all, you have the very best resources on hand to do that. But in the long run, that is probably not the best solution. Former CMO at Danish accounting software leader Visma Dinero, Patrick T. Rasmussen, explains why. Patrick's post is in Danish, but LinkedIn has translated parts of it here: ============ STOP building homemade websites! It's a huge headache to maintain and update. It may well be that you can maintain it yourself at the moment, but in the long run it will take resources from your development team, who would rather (and should) build the world's coolest product. And worst of all: They are incredibly difficult (and time-consuming) to optimize! Instead, use WordPress, Hubspot CMS, Webflow, Sanity, Framer Sites or similar. ============ It's a challenge presented to every development company – your internal developers can always build something that's better and more suited to your own purposes. I recall that we many years ago had a similar discussion at Navision Software A/S (acquired by Microsoft) – surely we could develop a better calendar solution than the ones we could buy. Yes, but the opportunity cost would be, as Patrick explains in his post, that these resources would not be spending their scarce hours building the "insanely great" product that you're bringing to market, and that will drive your company's #valuation. So let product be product, anchored in Development and Product Managment, and let Marketing/Communications and Product Marketing rule the website. Link to Patrick T. Rasmussen's original post in the comments. #development #productmanagement #marketing #positioning #website

The grandfather of No-code - Wordpress, is about time to retire 😃 I've built my new website using Bubble, a powerful AI-powered no-code platform. Unlike my previous WordPress site, this custom-built website offers more customer engaging features and automated processes that drive business growth. Here's what sets my new website apart: 1️⃣ Customizable Forms: I can build forms tailored to my specific needs, ensuring seamless data collection and user experience. 2️⃣ Automated Lead Capture: New leads from all forms are automatically captured in a centralized database (or auto capture leads into any CRM), ensuring no opportunities slip through the cracks. 3️⃣ Welcome Automation: A personalized welcome email is automatically sent to new leads, creating a warm and engaging first impression. 4️⃣ Lead Nurturing: Based on user's email interactions (i.e. open, click), relevant content is delivered through automated email sequences, nurturing leads effectively along the sales funnel. 5️⃣ Invoicing Made Easy: Customer orders automatically generate invoices, streamlining billing processes and saving valuable time. 6️⃣ Payment Tracking: Stay on top of your finances by effortlessly tracking payment statuses from a centralized dashboard. 7️⃣ Accounting Journal & Ledger Every invoice, and payment is automatically recorded in my designated accounting journal, ensuring accurate and up-to-date bookkeeping. It is auto sync to Xero accounting software. But that's just the beginning. With Bubble's no-code platform, I can build any custom functionality my business demands, without relying on programmers. Interested in riding the no-code wave? Reach out, and I'll share insights. #powerfulwebsite #nocode

Bench Accounting: A Webflow Success Story We're thrilled to partner with the innovative team at Bench Accounting! By switching to Webflow, Bench empowered their marketing team to take control of their website's growth and development. This newfound freedom has allowed them to: 1. Increase website creation speed by 3x: New landing pages and content are published in a fraction of the time, allowing Bench to target high-intent keywords and capture more leads. 2. Boost SEO and organic traffic: Webflow's clean code and user-friendly interface contribute to a significant improvement in Lighthouse performance scores, a key factor in search engine ranking. 3. Scale their web presence seamlessly: The flexibility of Webflow ensures Bench's website can keep pace with their ambitious growth plans. Call to action: Discover how Webflow can transform your business like it did for Bench Accounting. Read the full case study here. https://lnkd.in/eHueM-cj #lowcodenocode #citizendeveloper #webflow #shadowdigital

Sylvie Desjardins, CCC, CVRP, LCT of NxCareer came to me wanting to make her client experience better. She knew that regular one-size-fits-all software wouldn't work for her, and custom software was too expensive. She didn't want to "add another plug-in to WordPress" either. She needed a real solution. Together, we found a specific thing to make into a micro-SaaS (software-as-a-service). Sylvie used a paper questionnaire to help her clients figure out their career must-haves. It fit well with her workflow but not when the pandemic forced her to only do remote sessions. So, I made her a custom micro-SaaS—a small, branded, web-based questionnaire software. Sylvie uses it to send email invites to her clients during calls. The questionnaire is fun, like choosing between 'this or that,' and it gives specific results that spreadsheets or regular forms can't. Prices have dropped dramatically in the world of custom web-based software. Gone are the days of paying tens of thousands and to agencies or putting up with feature bloated subscription software that try to serve millions of people. Nothing is off the shelf, and finally having just what you need is finally reachable for small business owners. My pricing structure is designed to be transparent and flexible. Making sure that you receive the best value for your investment into this business asset. While the base price for a micro-SaaS build starts at $1000, I understand that each business has unique needs and requirements. That's why I offer customizable packages tailored to your specific goal and budget. Whether you're a small startup or a growing enterprise, we'll work with you to find the perfect solution that fits your needs. Hear it from her: "I had the pleasure of working with Denis to develop a custom tool for my business, and I couldn't be happier with the results. He quickly understood my vision and brought it to life in a way that exceeded my expectations. The level of professionalism and expertise demonstrated by Sidecar [and Denis] was truly impressive, and his commitment to delivering a high-quality product was evident throughout the entire process. I highly recommend Denis to anyone in need of reliable and innovative solutions for their business." - Sylvie, NxCareer.com Is it time for you to fix that painful link in your client journey experience? I’ve got room for one more micro-saas client. It’s time. Let’s connect.

On any given day, I am working in: Slack Github WordPress (maybe 5 to 7 sites) Facebook X (Twitter) Instagram YouTube HarvestApp Trello Asana Canva Gmail Facebook Messenger Facebook Business Manager Google Meet Google Calendar Google Ads Google Analytics Google Search Console LinkedIn WhatsApp Messages BB Edit Fetch Calendly ...and the list goes on. I've also come to add QuickBooks to the equation too. I've been working in QuickBooks the last few days to prep our accounts for taxes. It's monotonous work, I tell you. That's a lot of switching between tools, right?

Trying to figure out the best website building platform for your small business? Showit vs. Squarespace, Squarespace vs. WordPress — with all the choices out there, the overwhelm is real. No platform is all things to everyone, but I’ve been creating websites since before Squarespace existed, and I’ll show you why I believe Squarespace is the best website builder to serve the needs of small business and service providers. TLDR? Here’s a quick rundown: https://lnkd.in/gK3njaQY #serviceproviders #websitedesign

It doesn't matter where you start in the WordPress ecosystem. Success isn't a fluke. It's these 8 things: 1. Your strategy 2. Your innovation 3. Your persistence 4. Your market understanding 5. Your customer focus 6. Your product quality 7. Your adaptability And most of all: 8. Your community's trust Success isn't given to you. It's what you build daily. Start now to grow your WordPress business. 5 Quick Tips for Thriving WordPress Product Businesses: 1. Focus on Quality: - Deliver top-notch products. - Never compromise on quality. - Your customers will notice and appreciate it. 2. Understand Your Market: - Know your audience. - Research their needs and pain points. - Tailor your products to solve their problems. 3. Innovate Constantly: - Stay ahead of the curve. - Keep up with industry trends. - Bring fresh ideas and features to your products. 4. Build a Strong Community: - Engage with your users. - Create a loyal customer base. - Listen to their feedback and make improvements. 5. Be Persistent - Success takes time. - Don't get discouraged by setbacks. - Keep pushing forward and refining your approach. Success is a journey. You can start at any moment. And in any role. Don't wait for the perfect moment. Or for validation. They'll come faster when you're consistently delivering value.

21 of the Best Free Google Sheets Templates for 2025 #hubspot #marketing #digitalmarketing #socialmedia #business #contentmarketing #seo #onlinemarketing #inboundmarketing #branding #socialmediamarketing #marketingstrategy #marketingtips #marketingagency #marketingworld #marketingonline #socialmediamanager #hubspotexpert #marketingtools #marketinginsights

🌐 𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆: 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗠𝗮𝗴𝗶𝗰! 🔍 For businesses looking to grow, scaling client experience often means more staff, more hours, and...more headaches. But with WordPress, we’re crafting solutions that empower businesses to scale smarter—not harder. 🔹 Client Portals Built-In: Imagine offering a secure, dedicated portal for each client on your site. No more back-and-forth emails—just a seamless experience with all their resources in one place. 🔹 Automated Reporting & Feedback Loops: Deliver real-time project updates or monthly performance summaries directly to clients. This level of transparency isn’t just efficient—it builds trust and enhances satisfaction. 🔹 Seamless Integrations with Your Tools: We’re blending WordPress with CRM systems, scheduling tools, and payment gateways so you (and your clients) can stay organized and connected. 💡 Takeaway: A robust WordPress setup doesn’t just support growth; it drives it by enabling a scalable, satisfying client experience. 👉 Curious how a few tweaks to your WordPress site could streamline your entire client journey? Let’s brainstorm! Drop a comment or DM to start the conversation. 📩 Follow Priyank Goswami for more Insights!... #WordPressSolutions #ClientExperience #BusinessScaling #DigitalTransformation #CustomerSatisfaction #GrowthStrategies #OperationalExcellence #WordPressInnovation #TechEfficiency #BusinessOptimization

🚀 From 6 to 15 Subscriptions – Only 5 Spots Left! Our RockitWP Headless WordPress solution is taking off! In a short time, we’ve grown from 6 to 15 subscriptions ( mostly B2B companies from the USA and Europe). We’re down to the final 5 spots at our exclusive lifetime discount. Here’s why businesses are loving RockitWP: - Fast and Reliable: Your website will load quickly every time, and we guarantee it will pass Core Web Vitals. - Built-In Technical SEO: Perfect for SEO-focused businesses and agencies, your site is designed to help you rank higher right out of the box. Easy to Manage: You can update your content without needing a developer. It’s built with marketing teams in mind. - Customizable to You: Tailored to your brand, business, and growth. - Secure by Design: We’ve built advanced security features into every site, keeping your data and customers’ information safe. This is the same technology big enterprise businesses rely on, but we’ve made it approachable and affordable for smaller companies to compete—and win. ⏳ With only 5 spots left, now’s the time to take action. 🎯 Check out our demo designs here: rockitwp.com/demo-designs 👉 Head to rockitwp.com to book a demo or learn more.