Kristin Jones’ Post

Public relations is a top priority for B2B tech marketers when budgets are tight. Here's why: ✅ Earned media builds brand awareness cost-effectively ✅ PR establishes thought leadership and authority ✅ It's what B2B decision-makers want to see In fact, 69% of B2B tech marketing executives are prioritizing PR and social media right now. The trend of going all-in on PR is expected to continue into 2025. Are you increasing your focus on public relations? What results have you seen? Let's discuss in the comments. If you need help crafting an integrated marketing and PR strategy that delivers results, DM me to learn how JONES Marketing & PR can support your efforts. For more insights, read 👉 https://hubs.la/Q02G-cRv0 #TechPR #integratedmarketing #thoughtleadership

Public relations is a top priority for B2B tech marketers when budgets are tight. Here's why: ✅ Earned media builds brand awareness cost-effectively ✅ PR establishes thought leadership and authority ✅ It's what B2B decision-makers want to see In fact, 69% of B2B tech marketing executives are prioritizing PR and social media right now. The trend of going all-in on PR is expected to continue into 2025. Are you increasing your focus on public relations? What results have you seen? Let's discuss in the comments. If you need help crafting an integrated marketing and PR strategy that delivers results, DM me to learn how JONES Marketing & PR can support your efforts. For more insights, read 👉 https://hubs.la/Q02G-f7y0 #TechPR #integratedmarketing #thoughtleadership

Elevating your real estate brand: Discover how strategic PR can boost visibility and generate leads in a competitive market. 🏠 #RealEstatePR #BrandVisibility #LeadGeneration #PublicRelations #RealEstateMarketing #GetNoticed

Return on Investment or ROI in short is a metric to measure what you gain from making an investment into something. 👉 Consider public relations! For many, it’s too expensive, too inaccessible and too complicated. A myth! So they rather not invest in it. It floors us! We know that there is direct correlation between PR efforts and sales. Not just because our clients tell us, but because we consider and evaluate the results. Our measures are threefold: 📈 Quantitative (such as frequency and reach) 📈 Qualitative (tone of coverage and engagement) 📈 Comparative (past vs present) There are still so many people who are not convinced by PR. Beggar's belief that they would dismiss featuring in a trade magazine with targeted audience they try to reach through other means, which are failing. Having a fully integrated marketing strategy that includes PR is, in our opinion and expertise, a winning formula to success where customers are considered at every touchpoint with the brand – be it through social media, email marketing, advertising and news in a magazine with each touchpoint serving the brand in different ways and PR is your path to trust building, reputation and awareness. Give us a call to discuss how we can be part of your winning formula! #publicrelations #winningformula #bedifferent

The value of public relations goes far beyond media coverage. In B2B, PR is not just about headlines—it’s about driving real business impact. From building brand credibility to enhancing SEO through digital PR, it’s time to move away from outdated metrics like AVE and clip counting and focus on strategic, measurable indicators of success. Key PR takeaways from our report “Communications that Count - A guide to measurement and success”: 📈 PR isn’t just about media coverage—it’s about supporting business objectives. ⏳ Outdated metrics don’t capture the full impact of your PR efforts. 📊 Focus on reporting outcomes (brand awareness, web-traffic, share of voice) vs outputs (press releases) 🌐 Digital PR offers measurable results through data-led stories and backlinks. Ready to prove the real value of your PR? Linked below is a blog specifically about PR measurement that provides a download link to the full report. #PRMeasurement #B2BSuccess #DigitalPR #MeasurementMatters

A one-off PR campaign isn't going to do wonders for your brand. At Grow Public Relations, we've been getting our clients in the media for the past five years and here's what I've learnt: 📢 Getting a couple of media features may bring you some opportunities but the hype will die down after a while (if you do not have a long term strategy) 📢 Running a lead generation campaign may give you quick wins (until ad fatigue kicks in) Employing a single marketing strategy isn't going to skyrocket your business growth forever. Brand building is a process that takes years, not months. --- P. S. Standing infront of a wall of media coverage that our client built in their office 😍 #publicrelations #marketing #brand

Does Public Relations Drive Sales? No matter what industry you're in, the ultimate goal of any business is simple: to sell. Whether you're offering products, services, or unique experiences, everything hinges on sales. More sales mean more profit, and more profit opens the door to bigger, better and more lucrative opportunities. In short, sales drive the success of every business, large or small. But here’s the catch: selling isn’t always as straightforward as it sounds. With markets more crowded than ever, competition is fierce. There’s no magic solution to boost sales and transform your business overnight. Many business owners will tell you that it’s often a long and tedious process of trial and error. However, there are a few proven strategies that can give you a real edge. One of the most powerful? Great PR. Here is why. PR can impact sales in a couple of key ways. First, if you land a media feature in the right place at the right time, you might see some spike in sales. People see or hear about your business and are inspired to take action. But more often than not, PR works its magic behind the scenes. A strong PR strategy builds brand awareness and credibility over time. You might have the most innovative business and the best products around, but if no one knows who you are or where to find you, it’s tough to grow. That’s where PR comes in. Keeping the media and your audience informed about your brand, your services, and what makes you stand out helps you build authority. Consistent, positive exposure through PR strengthens relationships with key audiences and positions your company as a leader in your field. And when people trust your brand, sales follow naturally. So while there’s no quick fix to skyrocket your revenue, investing in smart PR is a strategic move that can pay off in more ways than one. It’s about planting seeds that grow into lasting connections—and yes, more sales. #publicrelations #PR #PRfirm #PRstrategies #Strategiccommunications #publicity #marketing #salessuccess

Are you measuring your PR success? Public Relations campaigns play a pivotal role in shaping organizations' images and relationships with stakeholders. Analyzing campaign effectiveness is essential for achieving desired outcomes. In a recent CHARLIE PESTI blog, you can explore various methods to measure and track PR performance, from Google Analytics for web traffic to Meltwater for media insights. Other tools like Cision and Hootsuite aid in monitoring press coverage and social media engagement. Leveraging these insights empowers B2B companies to optimize strategies for impactful PR outcomes. Read more on these insights here.  https://lnkd.in/gj4cFqnE #PR #tools #b2b

Having the right data can be a game changer for your B2B Tech PR strategy. From tracking media reach to optimizing engagement, learn how measuring the right metrics can transform your PR efforts and drive success in the latest blog post from Actual's Managing Director, Crystal Woody #B2BTech #PR #B2BTechnology #B2BAgency

It’s time to elevate your PR game beyond just media coverage! In the B2B world, PR is more than just securing headlines—it’s about driving real, measurable business outcomes. If you’re still relying on outdated methods like AVE and clip counting, it’s time to rethink your approach and focus on what truly matters. Our blog, “The Ultimate Guide to Measuring PR Success in B2B” emphasises that PR should support business objectives, not just generate media coverage. Outdated metrics can mislead your strategy, so instead, prioritise measuring outcomes such as brand awareness, web-traffic and share of voice. Digital PR offers a clear path forward with data-led storytelling and backlinks that deliver trackable results. Plus, the blog includes a link to a full report on B2B communications measurement, covering internal comms, PR, social media, analyst relations, and investor relations. Link in the comments... #PRMeasurement #B2BSuccess #DigitalPR #MeasurementMatters