it's no secret there's a lot of talk in martech, but @mParticle's CDP 2.0 actually delivers. if you want a real solution, this is it. check out the blog series, and reach out to chat!
🚨 Reality check: What if we told you that your “composable” CDP is composting every bit of progress your marketing team is making? The CDP industry is drowning in loud opinions, aggressive product marketing, and false dichotomies. And concepts being repurposed and co-opted, like "composability" and “zero-copy,” are just red herrings to distract from the real intent of those solutions. (Spoiler: its a scheme to generate massive unoptimized compute costs in your cloud data warehouse. We won’t name names but it rhymes with "headache" and "heartbreak" ❄️) As we head into 2025, you deserve better, which is why we're unveiling the industry’s first zero-waste CDP, designed to solve the big problems of today: 🧠 Integrated Intelligence to help teams make smarter decisions. ⚙️ Compute optimized solutions without compromise on performance. 🌍 Governance to support business unit flexibility with enterprise vision. 🚀 ROI at scale. Rooted in groundbreaking research, our new blog series, penned by our co-founders, Michael Katz and Jason Lynn, cuts through the noise and lays down the facts. Dive in here (and let us know what you think!) 👉 https://lnkd.in/dYeA4M39
