Kristen Sesto’s Post

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Influencer marketing... but make it b2b.

And for quite possibly the best worst analogy on Linkedin today you can let this flawless 3 hour techno set from Keinemusik teach you everything you need to know about b2b marketing: 😂 - Be bold at launch. Open with something that gets everyone excited. Even if it's cliche. - Add in some element of mystery early on in so that people WANT to continue to engage. - Play to the right crowd. Always. - It's okay to be repetitive - That's kind of the point. - Remix it: Some of the best ideas have already been done - they just need your unique spin. - Be Unexpected: Sometimes a flute will just add that little bit extra - Let it roll. Always on is a good thing - but know when to scale back and give the audience a break. - Build slowly to the drop, then absolutely nail it. If it comes too early or too late you're gonna lose people. - You need the right team to make magic 🪄 I have 2 kids, a mortgage and a busines so I won't be anywhere near a festival this weekend but hey, happy friday anyway to you 🙃 https://lnkd.in/eXigSKGB

EXIT 2023 | Keinemusik live @ mts Dance Arena FULL SHOW (HQ Version)

https://www.youtube.com/

Georgina Reid

Digital Account Manager at Uprise Up

8mo

Love this!

Sarah Bundy

Founder & CEO | Top 100 Female Entrepreneurs in Canada | Keynote | Top 40 Under 40 | Affiliate & Partner Marketing Expert

8mo

Timing, engagement, and team synergy are key in both. Happy Friday! Kristen Sesto

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Graeme Coles-Andrew

Data, Ad Ops, Web Dev, Analytics & CIPP/E, helping companies manage their online presence

8mo

A perfect end-of-week soundtrack for the home office

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Dean Leak

The Science of Team Culture & Leadership | Ex-Olympic Sport | Speaker | Accelerating Teams To Be Greater Than The Sum Of Their Parts

8mo

Best best analogy I’d say and I’ll definitely not be attending with 2 children now!

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Absolutely love how you've drawn parallels between a techno set and B2B marketing strategies! It's a reminder that innovation often involves remixing existing ideas with a personal twist. As Plato said, the beginning is the most important part of the work. This approach keeps things fresh and engaging - critical in marketing and music alike! 🎵🚀

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Josef Newton

I talk about SaaS video strategy | B2B videos that make $, not awards.

8mo

Love his sets… Chris Luno’s sets have been recent my favs to watch while working.

Tony Hallett

Content marketing and strategy | Founder and MD at agency Collective Content

8mo

No shame in an analogy like that.

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