Psypact, Counseling Compact, and other interstate "pacts" for mental health practitioners 💡 How does this affect your SEO strategy on your website? Here are my thoughts + tagging Brandon Grill for chatting through this with me! 1️⃣ Prioritize local search + your niche for where you are actually based, just like you would have before. -"anxiety therapy Seattle" Even if you only take virtual clients and can now practice across dozens of states, Google will likely share results with searchers based on where they are, so totally ignoring local search might be a mistake. 2️⃣ If there is a high-population city you want to get more clients from, you could create an additional website page targeting that city specifically. -"anxiety therapy Denver" -"anxiety therapy Miami" -"anxiety therapy Los Angeles" Just make sure your content on those pages is 90% unique (i.e. can't just change the city name.) 3️⃣ Probably don't try to rank for super broad, extremely competitive, worldwide search terms like "online therapy." As a private practice, you're not gonna be able to compete with tech giants like Talkspace and BetterHelp that dominate the search results. Also: you probably have higher standards than those tech companies do. You don't just want ~any~ client looking for ~any~ therapist they can see online. You have a niche — leverage your niche to stand out in search. ❓Questions about this? Fire away in the comments. __ Hey, I'm Krista 👋 I help you create a website that shows up in Google search and makes your practice *the easy choice* for your ideal clients or patients . 💬 DM me with curiosities and questions (no dumb questions around here!) 🔗 Peruse the details privately by clicking on the "Get details" link in my profile
Great distillation here. PsyPact to me feels like a big shiny object, but 99% of therapists should still do what I recommended before: target local search traffic. Thanks for communicating it so well Krista Walsh
Founder @ reddstrategy.com | Helping Therapists Attract Private-Pay Clients with Simple & Evergreen Marketing Systems 🚀 | Entrepreneurial Marketer & Growth Strategist | 7+ Years in Mental Health Marketing
1moGood tips here Krista Walsh! What is your strategy for Google Business Profile for therapists targeting multiple locations?