Kory Marchisotto’s Post

PLEASE - I MEAN...PLEASE!!!!! That was in upper case to hopefully capture your attention. Please read what I have attached below, especially if you are a current Tilray Brands shareholder and double-secret especially, if you are thinking (meaning, not thinking), of becoming a Tilray Brands shareholder (if you are, just bet on Red 32, where Red 32 has been removed from the wheel). This encapsulates much of what I have been trying to tell you about Tilray Brands, since about 3 minutes after Irwin Simon anointed himself CEO, Chairman of the Board, Most Overpaid Executive, Bernie Madoff Lookalike and Actalike, Just Plain Tier Three CPG Pantload (the last few he earned). The man is, well, not very smart in terms of understanding real business strategy. I worked with smart people... He ain't one.

According to System1, this year's #superbowlads were the worst ever, provocative, averaging 2.7 stars, down from 2023's 2.9 star average (but above the 2.3 star average for all US ads). You probably want to do better when dropping $7MM for 30 seconds. Even though the big game just happened, we know it is never soon to start planning, so we have a special offer for all Super Bowl advertisers and their agencies - we are looking at you Apartments.com / Homes.com and RPA, #bassproshop, BetMGM and Highdive, BMW of North America, LLC and Goodby Silverstein & Partners, Booking.com and Zulu Alpha Kilo Inc., Anomaly, FCB New York, CeraVe, Ogilvy, Molson Coors Beverage Company and Droga5, CrowdStrike, DoorDash and Wieden + Kennedy, Öpınıonated, Dunkin' and Artists Equity,E*TRADE from Morgan Stanley and 72andSunny, E.L.F. BEAUTY, SHADOW, Etsy and Orchard, FanDuel, Google, #hellmannsmayo / VML, Kawasaki Motors Corp., U.S.A., #kia, David&Goliath, Lindt & Sprüngli, Grey, @m&m's, BBDO New York, #michelob_ultra, Microsoft and PANAY FILMS, INC., #mtndew, #nerds and Digitas North America, National Football League (NFL) (and are just getting started, see the comments) - if you use MilkOS for your next Super Bowl spot and do not beat your score for this year and beat the average for all advertisers we will charge you nothing for 2 years! What was your favorite #superbowlads and why?

Thinking about eTail™ Toronto? Bring the whole team along! Trust me, it’s totally worth it. Here’s why: 🔹 Tailored Tracks for Everyone: Specific tracks designed for marketing, eCommerce, digital, social commerce & personalization. Dive deep into what matters most to you. 🔹 Different Views: Get a more curated Canadian perspective on the retail landscape. 🔹 Better Networking: Increase connections and opportunities with more team members present. 🔹 Team Bonding: Strengthen your team with a shared experience at the event. Ignite excitement and creativity with new ideas from the event. 🔹 Actionable Strategies: eTail has demonstrably helped brands take their game to the next level. Investing in your team's growth at eTail™ Toronto will leave you energized and renewed! ✨

After diving deep into the successes (and failures) of thousands of DTC brands at GiddyUp and Grommet, I've identified five key attributes that the most successful new DTC products tend to share. Note: While not every successful DTC product ticks all of these boxes, they often embody several of these qualities. Achieving success without them isn't impossible, but it’s certainly more challenging. 

This was the first ad for Coca-Cola, published in 1886 in the Atlanta Journal. Incredible, isn't it? Simple ads can make your company from a basement startup into a billion dollar enterprise. 🥤💸 All it takes is a little creativity and a lot of strategy. Let BeCreative360 help you get started. #CocaCola #SodaPop #Soda #Marketing #DigitalMarketing #MarketingHistory #BillionDollarCompany #GreatMarketing #PrintAdvertising

Celebrating the success story of a School Mate Turned Entrepreneur From schoolmates to witnessing the rise of a remarkable entrepreneur, I am beyond proud to share the journey of my friend and fellow gym buddy who ventured into the world of business three years ago, founding Carnage a leading fashion material brand specializing in premium sportswear. I recall our days in school, and it fills me with immense joy to see how far he has come since then carnage once a vision, is now among the most recognized brands in Sri Lanka, securing the second spot in visibility rankings. His dedication, resilience, and unwavering commitment to excellence have been the driving forces behind this remarkable achievement. What sets carnage apart is not just its products but also the values it embodies. With a focus on delivering premium quality comparable to renowned international brands like Nike and Adidas, Carnage has become a favorite among locals seeking both style and comfort. Whether it's the convenience of Cash on Delivery or the exceptional service experienced at their outlets, Carnage ensures customer satisfaction at every touchpoint. Beyond business success, my friend's journey serves as an inspiration to aspiring entrepreneurs and the younger generation alike. In an era where challenges abound, he stands as a beacon of positivity and possibility, demonstrating that with passion, perseverance, and a relentless pursuit of excellence, anything is achievable. As we celebrate his accomplishments, let us also recognize the invaluable lessons his journey imparts. To all those contemplating entrepreneurship, I urge you to take a page from his playbook. Embrace challenges as opportunities, pursue your dreams with unwavering determination, and let passion be your guiding light. Finally Joel Tillekeratne, the epitome of grit, grace, and greatness. May your path be adorned with even greater triumphs and may your journey continue to inspire countless others to reach for the stars. Carnage #SuccessStory #Entrepreneurship #LocalPride #Inspiration #Carnage #CelebratingSuccess

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NEWS WE’VE FOLLOWED THIS WEEK: The U.S. Federal Reserve indicated that it would only cut interest rates once during 2024. The Consumer Price index rose 3.3% in May’24 vs. LY, lower than forecast and April’s figure. Monthly inbound cargo volume is expected to reach its highest level in nearly two years this summer, per National Retail Federation. Retail sales jumped significantly in May, per National Retail Federation. M&A AND FINANCING NEWS RG Barry Brands (footwear maker and Dearfoams parent) was acquired by Marubeni Growth Capital US. Brooklyn Aces (professional pickleball) raised an investment from Lotto (Italian sports brand). IBG (beauty product packaging) was acquired by Fremman Capital. The Great Branding Company (UK-based sports & events company) was acquired by BDA. Ani-Logics Outdoors (deer nutrition products) was acquired by PRADCO Outdoor Brands. Tropical Smoothie Cafe Café (restaurant backed by Levine Leichtman Capital Partners, LLC ) was acquired by Blackstone. St. Frank (home brand) was acquired by Havenly. Feat Clothing (DTC athleisure brand) sold a majority stake to 2.0 Ventures. BOBABAM (boba tea brand) raised a revolving line of credit from Assembled Brands Capital. The Consello Group (PE fund backed by Tom Brady and Serena Williams) raised $236.5M from 24 investors. Avenue Capital Group (PE fund backed by Marc Lasry) raised a $445M+ sports-focused fund. S&S Europe B.V. (Scotch & Soda parent) filed for bankruptcy. PUBLIC COMPANY NEWS Goldon Goose announced it is targeting a €1.86B market cap for its upcoming IPO, lower than earlier expectations. Qurate (parent of HSN and QVC) received a Nasdaq non-compliance notice. The following public companies announced earnings this week: Academy Sports + Outdoors, Casey’s General Stores, Vail Resorts, Vera Bradley. EVENTS On July 10th and 11th, The Lead will host they're annual Summit in New York City. Join us at The Lead Summit to hear talks from some of the industries experts. To learn more about the speaker line up and register click here: https://lnkd.in/eTa6_6eb BEFORE YOU GO The NBA Finals continue – as of press time, the Boston Celtics lead the Dallas Mavericks 3 games to 0. The U.S. Open is this weekend in Pinehurst, NC, and runs through Sunday June 16. MMG Advisors, Inc.'s wishes all Dad's Happy Fathers Day, we hope you all enjoy the weekend.

🚀 Exciting News in the CPG World! 🚀 In just 24 months, PRIME, the brainchild of YouTubers Logan Paul & KSI, has stormed into the industry, raking in an astonishing $1.2 billion in yearly revenue! 🌟 Here’s a quick breakdown of their phenomenal journey and key strategies that led to their unprecedented success: 🔥 Massive Growth: From $250 million in retail sales in its debut year to a staggering $1.2 billion in the second, PRIME's trajectory is nothing short of remarkable! 💡 Built-in Audience: With a whopping 35 million+ social media following, Logan and KSI leveraged their fan base for organic marketing, saving big on customer acquisition costs. 🌐 Distribution First: By prioritizing distribution before product, PRIME tapped into their online presence to drive sales and market penetration. 📈 Market Disruption: Despite facing off against industry giants like Coca-Cola and Pepsi, PRIME swiftly secured over 5% market share, shaking up the status quo. Here are the game-changing marketing strategies that fueled PRIME's ascent: 🎥 Virality through Stunts: Bold marketing moves, including letting fans throw PRIME bottles, created viral moments and boosted brand visibility. 🔄 Unscripted Content: Engaging audiences with unpredictable twists, like monkeys stealing PRIME drinks, kept viewers glued and generated buzz. 🌟 Unconventional Ads: Standing out from the crowd with daring and creative ads ensured PRIME's brand stayed top-of-mind for consumers. 💥 Scarcity Tactics: By leveraging scarcity and creating limited stock situations, PRIME drove up demand and perceived value, leading to impressive resale market markups. PRIME's meteoric rise underscores the power of innovative marketing, consumer-centric strategies, and staying ahead of industry trends. For budding CPG entrepreneurs, their journey offers invaluable insights into building a successful brand in today's competitive landscape. 🚀💼 #CPG #MarketingStrategy #BusinessSuccess #Innovation #RetailTrends

Here at Brame 🚀 we recognize that true engagement goes beyond mere marketing or technology; it's about fostering a lasting connection between brands and consumers. Our approach is not about aggressively pursuing leads but about enriching the interaction between companies and their clients. Through our innovative gamified campaigns, seamlessly integrated with loyalty programs, we craft experiences that not only entertain but also add real value for both businesses and their customers. 💚 We are proud to enable brands to deepen these connections, turning casual customers into brand enthusiasts, as evidenced by successful collaborations with leading retailers like SPAR Switzerland. This is not just marketing; it's about building communities around brands and creating mutually beneficial relationships. 🧡 #brame #gamification #relationships