Konrad Szymaniak, Enterprise SEO Consultant’s Post

Google has unveiled a batch of fresh search features for users in the European Economic Area (EEA) as part of its compliance with the Digital Markets Act (DMA). These upgrades aim to deliver more informative search results and boost the visibility of various entities like aggregators, suppliers, and businesses. The updates should create a more user-focused and competitive digital market One of the key updates is the introduction of a carousel-style rich result for travel and local queries. These visually engaging results display information like price, rating, and images for entities on the page, allowing users to scroll horizontally to view more options. Google is also testing the carousel for shopping queries in Germany, France, Czechia, and the UK. Another new feature is dedicated aggregator units, providing direct links to content from major aggregator websites in the top search results. Google has also refined flight-related searches, making it easier for users to find flight details with separate units displaying airline website results. These features are aided by refinement chips which help users narrow down search results to specific types of content, such as places, jobs, flights, and products. These updates are in response to the new DMA regulations which will come into effect in March. The DMA imposes various obligations on designated "gatekeeper" technology companies, to ensure fair competition, transparency, and user choice. These requirements include obtaining user consent for targeted ads, allowing alternative app stores, and banning self-preferencing in rankings. Other tech giants like Apple, Amazon, Meta, Microsoft, and ByteDance will also be impacted by the DMA and will have to adjust their products and policies accordingly. These changes are bound to influence how online business owners operate, so be ready to pivot to meet these changes head-on and find ways to use them to your advantage.

Google Enhances Search with "More from the Web"! Exciting news for search enthusiasts! Google is testing a new feature called "More from the Web" that promises a richer search experience. This innovative addition identified by GrowByData delivers a wider variety of content directly within your search results, all conveniently presented in one place. The section provides curated links, enabling users to easily compare product listings and store ratings, thus improving the browsing experience. Here's what to expect with "Products From the Web": • Diverse Sources: Links from retailers, review sites, blogs etc. • Relevance: Links related to the user's search query. • Visuals: Thumbnail images and brief descriptions for quick previews. • Ratings: Store ratings and reviews. Stay connected for more updates! For any inquiries, please contact us at [email protected] hashtag #GoogleSearch hashtag #MoreFromTheWeb hashtag #SearchEnhancement hashtag #OnlineShopping hashtag #GrowByData Activate to view larger image,

I'm a bit behind posting this due to life craziness, but it's too informative not to share. You've most likely noticed Google's new shopping search experience powered by AI. (https://lnkd.in/e-7_pvU4) This is an excellent breakdown of how search results are being more verticalized: organized and customized based on the type of search (flights, hotels, retail shopping, etc). And SEOs are expected more and more to be "verticalized" as well, specializing in b2b, e-commerce, local SEO, etc. Since personalization requires so much of your personal data, it's TBD when and how this will roll out to European users. But it's still certainly worth paying attention to if you're EU-based. The article notes the prevalence of videos for some shopping queries. If you're selling products, you should be thinking about how video is a part of your strategy. Not *if it should be, but how it IS. If you Google your product, take note of the filters and qualifiers that Google is providing users and make sure you have the information on your pages (on-page and, where relevant, in schema markup) that have the info needed to show up in those filters. (See the image here as an example) Real talk: My personal shopping results haven't been stellar so far. I am interested to see how this changes and improves over the next months! Here's the article: https://lnkd.in/eVQ_VUWu

Google has introduced big, new platform changes since the launch of AI. These massive upgrades to shopping ads and its online marketplace have made it difficult for companies to keep up. We’ve put together some resources and recent news to help you navigate these changes, so you can take advantage of these new shifts in the online shopping space. 1️⃣ Google clarifies AI image tools in Ads won’t generate branded product visuals, only generic lifestyle and product images. https://bit.ly/4e4e1qu 2️⃣ Discover the hidden powers of the Google Ads Search Terms Report to help maximize your Google Ads strategy and improve ROI. https://bit.ly/4bVioCu 3️⃣ Boost your ads campaign performance with Google Ads extensions, now assets. Learn how to use these assets to your advantage with this comprehensive guide. https://bit.ly/3V6j8hz 4️⃣ Learn to navigate the biggest shopping ad changes across Google, Bing, and Amazon, and how to integrate them into your ecommerce business, in our latest Rundown. https://bit.ly/4bBt1us #googleshoppingads #ecommerce #googleads #generativeAI

Weekly 2025 Search predictions that will definitely not one day come back to haunt me #2. Apple to enter the search market. One of the consequences of the US Big Tech Antitrust is the deal between Google and Apple to make Google the search default on Apple devices is probably dead in the water moving forward. From Apple's perspective, the $40bn they were getting paid by Google is actually a huge chunk of their profit margin. They can't just lose it. And a simple 'choose your search engine' picker won't work since we know from when Microsoft went that route years ago that everyone just picks Google anyway. You end up with the same user experience minus the revenue. Buying is out - every non-Google web search engine is just a rebadged Bing API call, so there's no-one really they could conceivably target. It's not like Yandex or Baidu are going to be up for grabs anytime soon. And they can't just do a deal with another provider - the entire point of the DoJs ruling is that those sorts of exclusivity deals prevent an open and fair search market, and that same ruling is very specific about what a web search engine is and isn't (side note: it's specifically not Tik Tok, like a judge said it and everything) so no just plugging in SearchGPT when it's released and calling it a part of Apple Intelligence. That really only leaves one avenue left - Apple will need to enter the search market, turning some amalgamation of Siri Search, News, Maps, Apple Intelligence and their App Store ad stack into a search product. Maybe a few third party sources plugged in other fill out the feature set - Yelp for Local comes to mind, just as they already do in Siri Search. Oh, and it will really suck, because search is hard, Google has a 20 year lead, and Apple's privacy stance means they are very, very bad at ad driven aggregator businesses that rely on vast amounts of user data to work. You think Google has a spam problem? Wait until you see what happens when you chuck all the user data you're using to model that spam out. But defaults do matter, some people will use it, and since Apple users are much more likely to make big ticket purchases online than Windows/Android users there'll be enough of a market to fill some of the hole there. And that'll be enough for us to start having to care about more than one search engine again.

Google Enhances Search with "More from the Web"! Exciting news for search enthusiasts! Google is testing a new feature called "More from the Web" that promises a richer search experience. This innovative addition identified by GrowByData delivers a wider variety of content directly within your search results, all conveniently presented in one place. The section provides curated links, enabling users to easily compare product listings and store ratings, thus improving the browsing experience. Here's what to expect with "Products From the Web": • Diverse Sources: Links from retailers, review sites, blogs etc. • Relevance: Links related to the user's search query. • Visuals: Thumbnail images and brief descriptions for quick previews. • Ratings: Store ratings and reviews. Stay connected for more updates! For any inquiries, please contact us at [email protected] hashtag #GoogleSearch hashtag #MoreFromTheWeb hashtag #SearchEnhancement hashtag #OnlineShopping hashtag #GrowByData

Data, data, everywhere… By 2025, worldwide data traffic is forecast to reach a mesmerising 181 zettabytes, which represents a near 90 fold increase of data consumption in a 15 year period, with a CAGR of 22.8% from 2023 – 2025. As of 2023, 67% of the population were using the internet (Statista). The websites fuelling that growth are shown via the below Visual Capitalist link and visualisation, where Google continue their web traffic dominance, claiming the top spot with 82 billion monthly visits (18.32% traffic share) and the second spot, via their subsidiary, You Tube (31 billion monthly visits (6.96% traffic share). The scale at which Google reigns, is somewhat staggering, with site traffic to sites such as X (6 billion) and TikTok (2 billion monthly visits ) representing less than 10% of Google/YouTube. https://lnkd.in/e6yEsC-A #GlobalWebTraffic #Websites #MostVisitedWebsites2024 #WebTraffic #WebsiteUsage #GlobalWebTraffic #Data #WebTraffic #DataCenters #Google #YouTube #TikTok

𝗡𝗲𝘄𝘀: E-commerce in Google Ads will change ⚠️ (Not only the Google Ads interface will be pushed..) 𝗚𝗼𝗼𝗴𝗹𝗲 🗣️ "By September, all retail users will be upgraded to the new Merchant Center" 𝗙𝗶𝗿𝘀𝘁 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 🧠 1. We were missing quite a few features in Next,    Will all important features be migrated by then?     2.  Wider adoption of P͟r͟o͟d͟u͟c͟t͟ S͟t͟u͟d͟i͟o͟,     will generated a more diverse Shopping ads Although we love the Classic version, the new ones can bring us new additional (AI) features What are your thoughts? 👇👀 Check Google's article Below #google #googleads

🛍 One of the biggest changes in Google Shopping is also one of the least talked about... It wasn’t too long ago that Google Shopping results were all about clean, simple, white backgrounds - anything else was a no-go. In fact, Google were super strict with the rules on what was allowed within your product feed, or what you could show in the Shopping results. No lifestyle images. White backgrounds. Product-only images. No text overlay. (well - this one is still a thing...) But at some point in the last few years, not only did Google get a little free-er in what you can do in your Shopping ads, they're positively pushing you to get creative with it. You can now supply lifestyle images alongside your product-only images and you can include your products in situ, or on coloured backgrounds. In fact, Google are supplying AI tools to promote you to do this. The Product Studio in GMC is a super interesting tool (although not particularly scalable) - and I'd highly recommend that everyone at least have a play with Google's latest offering. You select a product from your feed, tell the ML what it is, and then describe the setting that you'd like to see it in, before adding it to your feed. Depending on the product, it can produce some really strong results that I imagine would make the SERPs look very different to how they currently look! Google are encouraging (even actively supporting you with tools) to stand out; inject some personality into your product listings and drive better results. Are you keeping ahead of the curve? #google #googleads #ppc #ppcchat

New Post: Query Refinements: How Google Helps Users Find Products Faster via \@sejournal, \@Kevin_Indig - https://lnkd.in/g6zCDdKa - Learn more about query refinements in shopping SERPs. Gain insights into how e-commerce sites can use query refinements to improve user experience and increase sales. The post Query Refinements: How Google Helps Users Find Products Faster appeared first on Search Engine Journal. - #news #business #world -------------------------------------------------- #MagicTheGathering #macos #mac #tradingcardgame - SellingIt\(.\)org ---\> https://sellingit.org