Josh Knox’s Post

The best partnerships in sport and entertainment are found in those that inspire and enrich - but delivering this ambition is no simple task. That’s why we’ve refined our services to bring clarity, ease, and measurable impact to the process. Ready to go beyond your own boundaries? https://lnkd.in/gS4cp4TZ 

It's not often that you get to use your skills as a one-time receptionist, trained actor AND content marketer all in one day. ☎🎭📰 Last month, I flew to the Chicago suburbs to help produce a case study video for my company, DCI Marketing, highlighting our partnership with Kia America. You can spot my star turn as Fake Receptionist in this video, but my real work was in pre-production and off-screen interviewing. 🎥 Here's what I did to prep for this and what I'll do differently for our next shoot: ✅ THIS TIME: Wrote a bank of questions for each interview subject and included "sample responses" for each of them that we shared ahead of time. ⏩ NEXT TIME: I'll also bring big cue cards in case people need visual prompts during the interviews. Some people liked having the talking points and others didn't need them, but it would have helped to visually cue people on the topics or phrases to hit in their responses. ✅ THIS TIME: Practiced asking the questions so I would be comfortable and familiar with them on shoot day. ⏩ NEXT TIME: I'll write two versions of every question and be prepared to pivot when the first question isn't prompting the interviewee the way we need. Sometimes a question makes sense to you but isn't as clear or expansive as it should be. ✅ THIS TIME: Took photos and worked with the production crew to shoot BTS footage (edited beautifully into the video below) to post on LinkedIn. ⏩ NEXT TIME: Think more comprehensively about capturing BTS footage and how we might use it in our marketing plan. This video will be for marketing our own services and products, but DCI also creates video for our clients. Showing more about our approach and who's behind the scenes could help us market our services better. It's been really fun to lean into B2B content marketing for my company, while still getting to work on B2C content marketing for our clients. We'll be sharing a lot more video of our work this year. 👀

Shyam Sundar Nagarajan, the CEO of GoFloaters which is a hybrid workspace solutions company, has shared this Ad by Jockey International, Inc. (on a lighter note) catching the discrepancy between their messaging and the company policies for flexible work.   I admire the creativity that is so evident in this Ad by Jockey International, Inc.. However, Shyam points out below , such discrepancies can affect Jockey International, Inc.'s brand reputation among consumers and potential employees who value transparency and authenticity. 📍 There's a chance that Jockey might be losing on global talent to it's competitors providing Remote and Hybrid Work: ✅ Hanesbrands Inc. ➡️ 9 flexible jobs on LinkedIn ➡️ They offer a variety of remote and hybrid roles, particularly in administrative, marketing, and IT departments. Flexibility in work schedules has been a key strategy to improve productivity and employee satisfaction. ✅ Fruit of the Loom, Inc. : ➡️ 3 flexible jobs on LinkedIn ➡️ This company has implemented hybrid work models, with many employees working remotely part-time. They report improved work-life balance and lower employee turnover as a result. ✅ Victoria’s Secret & Co.: ➡️ 32 flexible jobs on LinkedIn ➡️ Remote work options are available for several roles, particularly those that do not require a physical presence, such as customer service and certain corporate positions. They have noted a positive impact on employee engagement and retention. 📍Jockey International, Inc. can consider adopting similar flexible work models for suitable roles to remain competitive in attracting , retaining skilled talent & to enhance employee satisfaction. 📍𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐓𝐚𝐥𝐞𝐧𝐭 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 Jockey International, Inc.: Offering remote and hybrid work options significantly enhances talent attraction and retention. Key impacts include: ➡️ 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐧𝐠 𝐓𝐨𝐩 𝐓𝐚𝐥𝐞𝐧𝐭:  Flexibility in work arrangements is highly attractive to potential employees, especially those seeking a better work-life balance. ➡️ 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬:  Companies offering hybrid and remote work see lower turnover rates as employees are more satisfied with their work conditions. ➡️ 𝐄𝐧𝐡𝐚𝐧𝐜𝐢𝐧𝐠 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐒𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧:  Remote and hybrid work models lead to higher job satisfaction, which is crucial for retaining employees and maintaining productivity [3]. 📍 Here are some roles suitable for remote / hybrid work in retail: ➖ E-commerce Manager: ➖ Digital Marketing Specialist ➖ Customer Service Representative: ➖ Content Creator ➖ Graphic Designer ➖ Product Manager ➖ Data Analyst ➖ Human Resources Specialist ➖ Supply Chain Coordinator ➖ Finance and Accounting #remoteWork #remoteLeadership #FlexibleWorking #hybridWork #Retail

Check out this video - perfect for your next event!

Newly enhanced services are here to help you build.

In the vibrant world of events, sports, and entertainment, few elements capture the imagination quite like a mascot. These larger-than-life characters don’t just represent a brand or a team; they embody its spirit, energize crowds, and create unforgettable memories. Read the article below to see how a mascot performer can enhance your event : https://lnkd.in/gi4sd-js

🎥 Want to see the true creative spirit of B16? Then don’t miss this video! 👀 At OFFF Barcelona 2024, our team – The Creative Clan – showed why creativity is our superpower. This event was a unique chance to emphasize the importance of keeping talent not only inspired but also well-prepared. ✨ Creativity is more than a skill; it’s a culture. At B16, we believe that collective inspiration strengthens the work we deliver to our clients. Nowadays, every company's mission is very clear: to keep the team motivated and inspired, because that’s what retains and cultivates talent. If you haven’t seen the video yet, take a look and discover the true DNA of B16! I don't want to be a spoiler, but the Chaos Organizer on duty (me) is one of the protagonists... #B16CreativeClan #OFFFBarcelona #TalentRetention #Creativity #TeamBuilding #Training #Inspiration

Creating meaningful partnerships in sport & entertainment is not easy. It can be a journey filled with twists, turns and dead-ends. But our newly enhanced services are built to make every step clearer, simpler and more impactful. Let us take you there: https://lnkd.in/gS4cp4TZ

Sometimes, the biggest losers do win! Linkedin is perhaps not the best place to review movies or sport but I guess it is a good forum to share what inspires you. So here goes. In a week that saw the Oscars Awards and the celebration of cinematic winners, I was paradoxically moved not by “Oppenheimer”, or “Barbie” or other movies that were loudly celebrated on the global stage, but a lovely little movie called “Next Goal Wins”, that I caught on a recent Singapore Airlines flight. About the American Samoan soccer team. The historical claim to sporting fame or rather, notoriety that America Samoa holds, is the fact that they hold the record for the most number of goals scored against them in a World Cup Qualifier, when they went down 31-0 (that is not a typo – it was Thirty One-Zero!) against the Australian Socceroos in 2001. “Next Goal Wins” takes us through a delightful and gently humorous journey, based on a true story, of how this small nation of American Samoa chooses to put this ignominy behind and sets itself a goal of scoring at least one goal at a World Cup qualifier. And there begins the journey to find a suitable coach, (or any coach) put together a team, and pull themselves up to a level of game-play that allows them to shed the tag of “Biggest Loser”. And what a human story indeed, involving a flawed but authentic coach, the goalkeeper who suffered the 31-0 loss, the world’s first transgender footballer to play in a World Cup qualifier, a community that comes to a daily halt to observe their beliefs and traditions, and what it might really mean to win, and be happy in the process. The best part is, the story is based on true events. And the people involved are real.  In a culture where we constantly celebrate winners, sometimes it’s the stories of the losers that hold the deepest lessons. Especially those losers who turn around and redefine winning. PS : If you were a fan of “Cool Runnings”, the story of the Jamaican Bobsled team, you’ll certainly love “Next Goal Wins”; Michael Fassbender is awesome as the coach :)