Klenty’s Post

Modern B2B SaaS Buyer's Journey: What's Changed? As #demandgen #growthmarketing professionals, we must adapt to the evolving landscape. Here's what you need to know: 1️⃣ Longer sales cycles: Enterprise SaaS sales have increased 36% since early 2022. 2️⃣ Self-educated buyers: 91% of buyers come to sales meetings already familiar with the vendor. 3️⃣ More stakeholders involved: Decision-making now includes multiple roles across the organization. 4️⃣ Higher ROI expectations: Teams need to justify spend with specific, quantified outcomes. 5️⃣ Preference for self-service: Buyers want to research independently before engaging with sales. Adapt to succeed: • Create comprehensive, self-service content • Implement robust lead scoring • Offer personalized demos and trials • Leverage social proof • Provide clear ROI metrics 👇#B2BSales #SaaS #DemandGeneration #BuyerJourney

Cold calling gets a bad rap, but done right, it can be a powerful tool. Here are 3 reasons why cold calling is still relevant: Direct outreach: Cuts through the noise and gets you in front of decision-makers. Building relationships: Starts a conversation and allows for personalization. Rapid feedback: Provides immediate insights into customer needs. Tired of stagnant sales? Our elite squad of professional sales strategists craft personalized campaigns that skyrocket your ROI. #coldcalling #coldoutreach #B2Bsaas #softwaresales #coldcallcrew #coldemailsales #saas #salesacceleration #appointmentscheduling #salesdevelopment

Our clients typically ask us, "what are the 5 key sales metrics we should be tracking to assess how well we're doing?" It sounds like a question that might be on your mind too. 💭 Here's our recommendation: This post serves as a quick reminder of 5 crucial sales metrics we can easily track within HubSpot: lead velocity, conversion rates, deal size, sales cycle length, and customer lifetime value. By understanding these, we can identify areas for improvement, close more deals, and ultimately boost that revenue number we're all chasing! What are your thoughts on these metrics? Let's chat in the comments and see how we can leverage them to supercharge our sales performance! #HubSpot #SalesMetrics #SalesFunnel #B2BSales #SalesOperations #RevenueOperations #SalesTraining

Achieved 300% More Qualified Meetings 📈 and $5M+ in Sales Pipeline 💰with Our ABM Strategy! Learn how our client, a mid-size US SaaS company 🇺🇸💻 transformed their marketing efforts, securing 10 new accounts 🏆 in just 6 months. ⏱️ . . #ABMStrategy #SalesSuccess #SaaSGrowth #MarketingTransformation #QualifiedMeetings #B2BSales #AccountBasedMarketing #OnlyB2B

Actions speak louder than words– CRO Lessons from Q1 2024 📖 Many of you know that I have served as a #FractionalCRO and GTM Advisor for the past few years and recently completed my first quarter as the CRO Network to Code. Here are the top takeaways from being in an Operator role in 2024: Fundamentals are still key: -  Pipeline Management- Consistent sales hygiene and proper deal qualification are mandatory to provide an accurate health of the business to refine strategies and resource allocations to meet 2024 goals. -  Target Market & ICP – for many growth stage companies (sub $100M); you have plenty of TAM in your existing market segment. Know your best customers and relentlessly execute against them (and ones who look like them). -   Client Centric Messaging – clients don’t buy products, they solve business problems and achieve outcomes. Look at your market message and ensure you are highlighting client outcomes not features/functionality. Evolve your GTM approach to meet current market dynamics: -   Buyer Journey – to effectively drive revenue growth and new logo acquisition you need to meet the buyer where they are. Recognize where the client is in their journey and map your engagement activities to them (Nurture, Buying Cycle, Upsell/Expansion). Not everyone is in the buying cycle, don’t be afraid to qualify out and engage marketing to create future demand. -   Outbound Evolution – the role and effectiveness of the SDR/BDR has evolved; if you are still running the same playbook you were in 2020; your wasting time and money. -  Technology and Vendor Rationalization – this is not a new phenomenon but we have seen an acceleration towards doing more with less (vendors, technology platforms etc). Refine your messaging or GTM strategy (ex. Alliance/OEM relations) to mitigate objections to your solution and be clear with your positive operational impacts. PS – we achieved over 30% YoY growth in Enterprise sales and Marketing continues to reach new heights creating demand generation (inbound and content consumption). We are leveraging the aforementioned takeaways to continue to drive operational improvement to meet expected growth outcomes in 2024.. onward and upward! Jeff Bradbury Bryan D. #2024 #b2bsales #GTMEvolution

The product demo space is getting super interesting in response to the change of buyers preferences. Gartner shared that 75% of B2B buyers prefer a representative-free purchase experience and want more digital engagement. I think it's even more than 75% to be honest. Here's 3 alternative approaches that I've seen recently to the "sales rep free demo" experience. First you have Dimmo 🦖 where you as a buyer can watch SaaS demos without speaking to a sales rep - although you do have to sign in to view. I guess if you like what you see, you just get in touch. Then there is Haggle, where you request a specific demo (feature, integration etc) and a sales rep records a personalised video and can chat anonymously with the sale rep through the Haggle platform until you're ready to share your details. Lastly there is FullContext which uses a chat interface (that qualifies/disqualifies you) to explore specific features, which are then demo'd automatically by AI (removing the need of a reps time). You can also ask for a live demo. The 3 approaches are all different to the guided product tours/demos that we've all seen over the last few years. It's clear that these solutions provide a solution for buyers who want to see the product before talking to a rep. And I like the direction this is going towards. There might be some challenges in the some old school organisations adopting these tools as it will mess up their MQL metrics and demo request numbers that they report on. However, the smart companies that understand the change in the buyers preference and those who threw out the form hidden content will be the real winners if they adopt a tool that helps buyers buy. As FullContext shared on their website: "Buyers don’t want to wait to talk to someone. And you don’t have time to waste on unqualified leads" What's your take on these tools. Yay or Nay? -- I solve #pipeline headaches in B2B Sales in 3 ways: ✅ Showing you how to use sales tech with weekly video tutorials ✅ Improving your existing outbound prospecting campaigns to book more meetings ✅ Auditing and optimising your sales process to close more deals DM me if you need help with any of the above #prospecting #outboundprospecting #salesprospecting #b2bsales

🎯 Unlock 20,000 Premium SaaS Leads – Accelerate Your Growth! 🎯 Attention SaaS business owners, sales leaders, and marketers: I have 20,000 highly targeted and verified SaaS leads ready to fuel your next sales and marketing campaign. Whether you're looking to: Fill your sales pipeline with qualified, decision-making prospects 🎯 Enhance your B2B marketing efforts with data-driven leads 📊 Increase conversions with leads actively seeking SaaS solutions 🔥 This is a golden opportunity to access pre-qualified contacts that can drive real results for your business! ✅ Industry-targeted SaaS leads ✅ Verified, actionable data for sales success ✅ Accelerate your growth and hit your goals faster! Let’s discuss how these leads can help you close more deals and grow your business DM me for more details or leave a comment to connect! #SaaSLeads #LeadGeneration #SalesGrowth #B2BSales #SaaSMarketing #B2BLeads #LeadsForSale #SalesPipeline

💡 With Lead Resolutions, we're revolutionizing how businesses engage their website visitors. Our cutting-edge technology highlights B2B profiles, providing invaluable insights into potential leads. 🔍 Whether you're in the middle of someone's research process or at the beginning, Lead Resolutions empowers sales and marketing teams to proactively engage with potential leads. 💼 Don't miss out on valuable opportunities. Elevate your sales and marketing strategies with Lead Resolutions today! 👉 www.discoverdata.ai 👈 #leadresolutions #b2bmarketing #salesenablement #leadgeneration #digitaltransformation #marketingstrategy #customerengagement #salesproductivity #businessgrowth #websitevisitors #leadidentification #salesstrategy #marketingtools #leadmanagement #datadrivendecisions #customerinsights #businessdevelopment #salessndmarketing #onlinepresence #targetedmarketing #conversionoptimization #salespipeline #marketingautomation #leadnurturing #salessuccess #websiteconversion #proactiveengagement #inboundmarketing #leadconversion

Best Practices Study: Cutting B2B Sales Tech-Stack by 20 to 40% B2B Companies across the U.S. are demanding immediate (Q2) Sales Tech-Stack budget cuts as revenue softens YTD April, 2024 This study will conduct in-depth interviews with sales & revenue leaders on how to cut sales tech-stack expenses with the least impact to revenue generation capability The goods news is that early findings indicate that there is over-investment, duplication and under-utilization. Additionally, we are finding areas where emerging platforms can swop out legacy entrenched, out-of-date & overly complex platforms Best practices cost cutting tips will be offered on each call and participants will be invited back to a non-public report out on the key findings Please reach out to me at [email protected] to schedule your interview during April, 2024, I guarantee it will be worth your while :) We are encouraging sales, marketing, finance and C-Suite Leaders to participate #cfo #ceo #cro #salesoperations #salesenablement #sales #b2b #marketing #b2bmarketing #b2bsales #enterprisemarketing #enterprisesales #budgets #salestech #salestechnology Outreach Salesloft Salesforce HubSpot Showpad InsightSquared (acquired by Mediafly) Gong Highspot Brainshark Mindtickle Seismic Allegro SalesHood ClearSlide Bigtincan GTM Buddy Pitcher SpringCM, a DocuSign company Apparound

🚀 Unlock the Power of Organised Sales Pipelines with Find Me Sales! Our Companies view gives you a clear, organised snapshot of every lead in your pipeline. Easily segment leads by status, industry, or location, helping you focus on the hottest prospects and track every stage of engagement. 💡 Key Features: Segment by status: Cold, Warm, Hot, Won, No Response, and Lost Filter by city, industry, and custom tags At-a-glance view to streamline your workflow With Find Me Sales, you can now turn data into action and close deals faster than ever. Start working smarter, not harder. #Sales #CRM #SaaS #LeadGeneration #Productivity #SalesAutomation #FindMeSales