CEO at Truv | Save 80%+ on Verifications | Leader in Conversion Rates | Open Finance Platform for Lenders
There is 𝗢𝗡𝗘 very good use case for hiring an 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗶𝗻𝘀𝘁𝗮𝗻𝘁 𝗱𝗮𝘁𝗮𝗯𝗮𝘀𝗲 for verifications. And that’s when you have leads coming in whose probability of conversion is SO high that introducing any amount of friction in the income verification step is like conducting marketing malpractice. Go ahead and pay the $60+ per verification for those borrowers. But for any leads that are less than a layup (you’re not sure about the probability of conversion) ping Truv instead. You’ll pay less than 70% of the instant database fee per transaction, get the same data with the same certifications, and introduce only a small amount of friction into your marketing funnel. Truv sits in the “core” part of the income verification waterfall for most of our customers, with the instant databases used for extremely high intent leads. Truv is a no-brainer as part of most mortgage lender’s income verification waterfall. ***** P.S. - email me at [email protected] and mention this post. I’ll hook you up a free months as an extra reason to get started with Truv.
