Kiran Voleti’s Post

In 2022,I didn't know how powerful lead scoring could be My sales team was drowning in data, chasing every single lead that came through the door. We were closing deals, sure, but it felt like pure luck. Fast forward to today, and I can’t imagine our strategy without it. Hubspot lead scoring boosted my conversion rates by up to 70%. That’s how powerful HubSpot’s lead scoring is. Lead scoring assigns values to each lead based on various attributes and behaviors. And your sales team focuses on high-potential leads. More closes, less chasing. Here are six lead scoring models based on data collected from your business engagements: 1️⃣ Demographic Info If you only sell in certain regions, negative scores can weed out irrelevant leads. 2️⃣ Company Information If you target specific industries or company sizes, give leads extra points if they're in your sweet spot (B2B or B2C). 3️⃣ Online Behavior Track how leads interact with your website. If someone visits your pricing page, that’s a hot lead! 🔥 Conversely, if engagement drops, their score does too. 4️⃣ Email Engagement Leads who open emails, click through links, and download important content deserve a score boost. This shows genuine interest. 5️⃣ Social Engagement Monitor how leads interact with your brand on social media. 6️⃣ Spam Detection Look for non-capitalized names or suspicious email formats and assign negative scores to ensure your team’s time isn’t wasted. Key Takeaway. 💡 Lead scoring boosts efficiency and sales. Simple as that. #HubSpot #LeadScoring #SalesSuccess #MarketingAutomation #B2BSales

Struggling to improve your lead scoring system? Here’s how to ensure better accuracy and efficiency! In today’s fast-paced world, having an efficient lead scoring system is crucial for turning prospects into clients. If you're looking to boost your accuracy, here are some must-try tips: 1️⃣ Define Your Ideal Lead: Get clear on what your top leads look like. From job title to engagement level, make sure you’re prioritizing the attributes that matter. 2️⃣ Let Data Be Your Guide: Your CRM and analytics hold gold! Use historical data to pinpoint patterns in leads that converted and refine your scoring. 3️⃣ Mix Behavioral & Firmographic Data: Combine firm details (like company size) with behaviors (like website visits) to capture real intent. 4️⃣ Automate with AI: Many tools now offer AI-based lead scoring—this means real-time, error-free scoring to keep you focused on high-quality leads. 5️⃣ Adjust & Improve: The market evolves, and so should your scoring model. Regular reviews and tweaks can keep your scoring razor-sharp. 6️⃣ Align with Sales: Sales teams know what a “ready” lead looks like—make sure their insights shape your scoring! 7️⃣ Segment & Conquer: Not every lead is the same. Group leads by engagement and tailor your follow-up to stay relevant. A refined lead scoring system means less wasted time and more quality conversions. Start making these tweaks today and watch your client acquisition skyrocket! 💼💥 #LeadScoring #ClientAcquisition #SalesTips #LeadGeneration

5 Proven Ways to Improve Your Lead Scoring Process 🏆 Lead scoring is the cornerstone of a successful lead qualification strategy. A well-tuned lead scoring system allows you to focus your time and resources on the most promising opportunities, improving efficiency and boosting your conversion rates. Here’s how you can refine your process in 2024: - Define Clear Buyer Personas: Know your ideal customer inside and out. Clearly outline what makes a high-value lead for your business. - Align Sales and Marketing Criteria: Ensure both teams are on the same page when it comes to scoring. This alignment helps build a more cohesive, data-driven strategy. - Leverage Predictive Analytics: Use data-driven insights to predict the success of a lead. With automation tools, you can analyze behavioral and firmographic data for smarter decisions. - Use Multiple Data Points for Scoring: Don't just rely on basic information like demographics. Include engagement metrics such as email opens, downloads, or time spent on your website to better score your leads. - Regularly Review and Adjust Scores: Lead scoring is not set in stone. Keep evaluating and adjusting your scoring criteria as market trends and buyer behaviors evolve. By implementing these five tactics, your lead scoring process will become more precise, leading to higher-quality leads and faster deal closures. 💡 Which tip do you find the most valuable? Let us know in the comments, and feel free to reach out if you need help optimizing your lead generation and scoring process. At NexasLeads, we're experts in driving better results for B2B businesses through our Business Development, CRM Integration, and Training solutions." . . . . . . . . #LeadScoring #LeadGeneration #SalesStrategy #B2BSales #BusinessGrowth #CRM #NexasLeads #MarketingStrategy #SalesAlignment #PredictiveAnalytics #SMBs #SalesTips

Is the Middle of the Funnel the ugly duckling in the sales conversion funnel? It seems to get less attention than its brothers. It's a common scenario: companies invest a ton of resources creating a solid lead generation engine at the Top of the Funnel and another ton in building great sales teams with pretty decent SQL-to-win conversion rates. But they fail miserably in everything in between. Between lead generation and lead qualification. Lead-to-SQL motions often leave much to be desired. And yet, the focus remains on Lead Acquisition and Sales conversion rates. Why? The alternative is easier. Less efficient, but easier. With the Top and Bottom of the funnel at a satisfactory level, neglecting the Middle means your options for improving revenue are either increasing investment in lead acquisition –each additional $ becoming less and less efficient, by the law of diminishing returns– or pushing your Sales Team for marginal gains. Meanwhile, you're sitting on a gold mine. It's much more profitable to optimize your Lead Nurturing and Qualification to put your Middle Funnel in shape. Do not settle for marginal gains when you still have the potential for BIG GROWTH. You have three main ways to make a huge difference in revenue: 💡 By increasing the conversion rate of Lead-to-SQL 💡 By reducing the time it takes to go from Lead-to-SQL 💡 By refining the scoring system to deliver more reliable qualification Crafting the right content and designing the perfect touchpoints for each stage of the buyer's journey is no easy feat. Crafting a scoring system that works for your audience and product is even harder. It takes careful planning, thoughtful segmentation, and a whole lot of data crunching. But trust me, the payoff is worth it. To optimize this phase, the key is achieving top-tier segmentation by analyzing: -Behavioral Data and Content Engagement metrics -Surveys and interviews with leads, prospects, and clients -The handoff of leads from marketing to sales, identifying friction points -Different attribution models to better understand your leads' behavior -Your lead scoring system, questioning it frequently as new products or updates, and changes in customer behavior can affect its reliability. And A/B test the crap out of everything. Always. Forever. And ever. Bottom line? Get your Middle Funnel in order, and watch those sales numbers soar. 🎁🎁 Bonus: You want to know how to avoid the most common lead scoring pitfalls? Link in the comments.

Struggling with lead gen? Here’s how I increased my sales pipeline by 4X and boosted engagement by 35% with just a few smart tweaks. Lead generation is no easy feat for a #SaaS company—I’ve been through the ups and downs, constantly refining our approach to find what truly works. For a long time, we were stuck in a manual grind, relying on outdated data, generic outreach, and inefficient processes. But I knew something had to change. Here’s the journey I went through to scale up our pipeline: 1. Cleaning Up Data with Apollo.io Outdated and incomplete data made lead qualification a nightmare. I integrated Apollo.io for real-time data enrichment, giving us accurate contact info and enriched profiles. This helped us focus on high-quality leads from the start. 2. Crafting Personalized Email Sequences Our generic emails weren’t cutting it. We switched to personalized sequences that spoke directly to prospects’ pain points, with tailored messaging and strong CTAs. AI tools helped us scale this without losing the human touch, and the response rates soared. 3. Automating Follow-Ups with Instantly Manual follow-ups were draining our team’s time and energy. We introduced Instantly to automate follow-up sequences, keeping engagement high without the manual effort. This led to better quality conversations and more replies. 4. Scaling LinkedIn Outreach with La Growth Machine LinkedIn was a goldmine, but manual messaging wasn’t scalable. La Growth Machine automated our connection requests and follow-ups, turning LinkedIn into a high-performing lead gen channel. This saved us hours and converted more connections into qualified leads faster. 5. Seamlessly Transferring Leads to CRM for Nurturing Once leads were captured, we needed a streamlined way to push them into our CRM for further nurturing. Automating this step ensured no lead slipped through the cracks and allowed our sales team to focus on qualified prospects, leading to better follow-up and conversion. The Results: -4x increase in our sales pipeline -35% boost in response rates -30% improvement in sales productivity Key Takeaway: Automation and data-driven decisions transformed our process. It’s about refining each step, experimenting, and scaling what works. Start small, integrate smart tools, and watch your pipeline grow. 💬 What tools or strategies have helped you overcome lead gen challenges? Let’s share and learn together! #LeadGen #SalesAutomation #SalesPipeline #B2BSaaS #SalesGrowth #CRM #SalesStrategy #GrowthHacking

🎯 How Your Marketing Team Should Handle Lead Scoring for Maximum Impact 🎯 Lead scoring is one of the most powerful ways to make sure your sales team is focused on the right prospects. But to get the most out of it, your marketing team needs to set up a thoughtful and data-driven process. Here’s how to do it: Define Your Ideal Customer Profile (ICP) 👥 Understand the key traits of your best customers—industry, company size, job title, location, etc.—so you can focus on high-potential leads. Score Based on Explicit and Implicit Data 🧮 🔸 Explicit: Demographic and firmographic data (e.g., job title, company size) 🔸 Implicit: Behavioral signals (e.g., website visits, content downloads, email engagement) Prioritize Leads 🚦 Set clear thresholds for MQLs, SQLs, and SALs. Leads with higher scores get passed to sales faster, while lower-scoring leads may need more nurturing. Collaborate with Sales 🤝 Constant feedback between marketing and sales ensures your scoring model reflects real-world outcomes and optimizes over time. Use Automation Tools 🤖 Automate lead scoring with tools like HubSpot or Salesforce to streamline the process and get real-time updates on lead engagement. Keep Optimizing 🔄 Lead scoring isn’t a set-it-and-forget-it process. Regularly analyze your lead-to-close data and tweak your scoring model to improve accuracy. 🔑 The result? Sales and marketing are aligned, focusing on the highest-value leads, increasing conversions, and driving revenue growth. How does your team handle lead scoring? Let’s chat about best practices! #MarketingTips #LeadScoring #SalesAndMarketing #B2BMarketing #LeadGeneration #MarketingStrategy

How many of you have spent way too much time slogging through piles of leads, trying to separate the hot prospects from the tire kickers? 🙋♀️ I know I'm not alone in struggling to prioritize high-value leads efficiently amid all that noise. But here's the hard truth: If you're still manually scoring and qualifying leads, you're leaving massive revenue on the table. That's exactly why I wrote a new blog explaining how automation can automate your entire lead scoring and nurturing process. We're talking laser-focused prioritization of your hottest prospects, seamless nurturing tailored to each lead's temperature, and, ultimately, skyrocketing sales efficiency. Intrigued? Give it a read to learn: ✨ How to define your ideal customer profile for accurate scoring ✨ The specific criteria to use when scoring leads ✨ How to integrate automated scoring with your CRM ✨ Setting up automated nurture campaigns based on lead scores Don't let another week go by wasting precious time and resources chasing dead-end leads. Automate your lead scoring, and watch your pipeline become a finely-tuned revenue generation machine. Check it out and let me know your biggest takeaways! https://lnkd.in/gMPTTAMR #LeadScoring #SalesAutomation #RevenueGrowth #MarTech

Are You Scoring Your Leads with Intent in Mind? Lead scoring is a powerful way to ensure your team focuses on active and ready-to-buy prospects. By ranking leads based on engagement and intent data—such as specific content downloads, website visits, and industry-related searches—you can pinpoint leads most likely to convert. Here’s why scoring your leads with intent data matters: 1.) Spot High-Intent Prospects Early: Intent signals, like visiting your pricing page or reading case studies, often show serious interest. Scoring these actions higher means your team can focus on leads who are already exploring solutions. 2.) Tailor the Follow-Up: When you know a lead’s intent, your team can follow up with content that speaks to their specific stage and needs. The right message at the right time increases the chances of converting. 3.) Boost Efficiency and Close Rates: Combining engagement metrics with intent data narrows your team’s focus to those leads that are not just interested but motivated to act, making every follow-up more strategic and productive. Tips for Effective Intent-Based Lead Scoring 1.) Identify Key Intent Signals: Look for actions that show high buying intent, like viewing product pages, downloading whitepapers, or comparing pricing. 2.) Assign Weight to Intent Actions: Set higher scores for behaviors that indicate purchase readiness and align with your sales goals. Review and Adjust Regularly: As buyer behavior changes, refine your scoring to keep up with new trends and stay effective. So… are you using intent data to score your leads? Let us know how it’s working for you or if you’re considering it! #LeadScoring #IntentData #SalesTips #HubSpot #CRM

🤔𝐀𝐫𝐞 𝐲𝐨𝐮 𝐰𝐚𝐬𝐭𝐢𝐧𝐠 𝐭𝐨𝐨 𝐦𝐮𝐜𝐡 𝐭𝐢𝐦𝐞 𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐬, 𝐭𝐡𝐚𝐭 𝐧𝐞𝐯𝐞𝐫 𝐜𝐨𝐧𝐯𝐞𝐫𝐭? Nowadays it has become a common problem among marketers and sales teams. It’s not just about generating leads but to pick the right ones. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐋𝐞𝐚𝐝 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐦𝐞𝐬 𝐢𝐧𝐭𝐨 𝐩𝐥𝐚𝐲!!🔥 Just imagine a sales process where every lead you approach is genuinely interested in your product or service. Lead Qualification is the key to unlocking this potential. Effectively qualifying leads will save you time, and resources and will boost your overall ROI. But how would you know if your lead is worth pursuing❓ Here’s how you can Qualify Leads Effectively👇 𝐔𝐬𝐞 𝐚 𝐋𝐞𝐚𝐝 𝐒𝐜𝐨𝐫𝐢𝐧𝐠 𝐒𝐲𝐬𝐭𝐞𝐦: Score leads, based on their actions, engagement, and how well they fit with your ideal customer profile. Prioritized those who have higher scores. 𝐀𝐬𝐤 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬: Understand their Budget, Pain points, and Discussions, To figure out if they are ready to make a purchase. 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲: Use CRM tools and marketing automation to gather insights and track lead behavior. Ensure that you focus on the most promising leads. 𝐅𝐫𝐞𝐪𝐮𝐞𝐧𝐭𝐥𝐲 𝐑𝐞𝐯𝐢𝐞𝐰 𝐋𝐞𝐚𝐝𝐬: Not every lead is same. So try to Review Leads Frequently and update lead information to ensure they still align with your criteria. Was the info beneficial? Let’s connect and turn those leads into loyal customers! Drop a comment below or send a message to get started. LeadGen Finder- 𝓔𝔁𝓹𝓪𝓷𝓭 𝔂𝓸𝓾𝓻 𝓞𝓾𝓽𝓻𝓮𝓪𝓬𝓱🚀 #LeadQualification #SalesStrategy #LeadGeneration #MarketingAutomation #CRM

HubSpot’s Predictive Lead Scoring can dramatically improve your sales process. Here's how... Unlike traditional lead scoring, which relies on manually assigning values to lead attributes, HubSpot learns to analyze patterns from your historical data and automatically score leads based on their likelihood to convert. What is it? Predictive Lead Scoring taps into your CRM’s past data—such as how leads interacted with your content, their company size, and other behaviors—to forecast which leads are most likely to become customers. HubSpot then generates a predictive score, making it easier for your sales team to prioritize their efforts. 3️⃣ Reasons Predictive Lead Scoring Is So Powerful: 1. Automated Accuracy: Traditional scoring often requires continuous manual adjustments, leading to inconsistencies. HubSpot’s predictive model constantly learns from your data, ensuring your lead scores are always accurate and up-to-date. 2. Effective Prioritization: Focus your sales efforts on leads that are more likely to convert. With predictive scores, your team can quickly identify and target high-value prospects, minimizing wasted time and boosting conversion rates. 3. Scalability: As your business grows, manually managing lead scores becomes impractical. HubSpot’s predictive scoring scales with your CRM, handling large amounts of data easily. 🚀 Here’s How You Can Use it in Your Business: ▶ Accelerate Sales Cycles: Route high-scoring leads to top sales reps for quicker engagement, shortening the time it takes to close deals. ▶ Personalized Nurturing: Use scores to segment leads and deliver tailored content, ensuring that higher-scoring leads receive more personalized attention while lower-scoring ones are nurtured until ready. Note: The lead scoring properties are automatically set by HubSpot and can’t be edited. To set values for these properties. By adopting Predictive Lead Scoring, you let your sales team to make smarter, data-driven decisions, leading to higher efficiency and better outcomes. This method not only automates the scoring process but also provides more consistent and reliable results compared to traditional lead scoring methods. Are you using Predictive Lead Scoring? #HubSpot #LeadScoring #SalesOptimization #PredictiveAnalytics #CRM #DigitalMarketing