🔗 Links: The Initial Discovery, Then Quality Matters “Links are essential for Google to find your content initially. Once discovered, quality content matters more than links.” – John Mueller, Search Advocate at Google 🔍 Why it matters: Discovery: Links act as pathways for search engines to discover your web pages. Quality Over Quantity: Focus on authoritative, relevant links rather than sheer quantity. User Value: High-quality content keeps users engaged and encourages sharing. 💡 Action Steps: Link Building: Prioritize natural, organic link-building strategies. Content Excellence: Create valuable, informative content that attracts links. Monitor Backlinks: Regularly assess the quality of incoming links. Remember, it’s not just about links—it’s about the impact they have on your content! 🌟😊👍 #linkbuilding #seolinks #contentdiscovery #qualitycontent #authoritative #relevantlinks #linkquality #organiclinks #contentexcellence #backlinkmonitoring #googleranking #searchvisibility #userengagement
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Google is not a person. Shock. Horror. Wine glasses breaking in people's hands. What this means: - Google doesn't 'just know' what your website is about - you need to tell it. - Websites don't just 'show up' for your keywords on Google - a lot of work goes into it. Enter: SEO-optimised content 🪩 For search engines to allow you into the top 5 positions on the SERPs, your content needs to: 1. Be helpful to humans 2. Answer the user's questions 3. Be relevant to the topic and informative 4. Be SEO-optimised for your target keywords Do you SEO-optimise your website content before pressing 'publish'? Let me know! 🤓
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Google's August 2024 Update is here! 🚀 This update is focused on improving search quality by prioritizing content that's genuinely useful over content designed merely to rank well in search results. Stay ahead with the latest #GoogleCoreUpdate! #SEOUpdate #SearchEngineOptimization #GoogleAlgorithm #ContentMarketing #DigitalMarketing
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November Google Core Update: Important News for Website Owners! Google has updated its rules to stop spammy practices on websites. They’re cracking down on using third-party content to manipulate rankings. If someone posts content on a website to boost its search rank unfairly, it’s against the rules, even if the website owner is involved. What does this mean for you? Stick to creating honest, high-quality content. Avoid shortcuts or tricks to rank higher because they can hurt your site in the long run. #GoogleUpdate #SEOTips #NovemberUpdate #DigitalMarketing #ContentStrategy #SEOUpdate #SearchEngineOptimization
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Expertise, Authority, and Trust (EAT) It is the concept that Google uses as part of its guide when evaluating websites and is something that businesses must be aware of when developing web content. By establishing EAT on your site and understanding how it functions, you can ensure that you are more likely to see gains in the event of a core algorithm update from Google. As Google announced three core algorithm updates in 2021, EAT was a huge trend in navigating Google's constantly evolving algorithm and artificial intelligence updates. Be sure to support your claims with statistics and facts, and include links to reliable sources. #BeyondClicks #LeadGeneration #SocialMediaMarketing #DigitalStrategy #ContentCreation #OnlineBranding #EngagementStrategy #SocialMediaTips #DigitalTrends #SEOoptimization #BrandAwareness #SocialNetworking #MarketingInnovation #OnlineAdvertising #SocialMediaAnalytics #InfluencerMarketing #CreativeContent #SocialMediaTools #DigitalCampaigns #CommunityManagement #HashtagStrategy #SocialMediaInsights
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#Google ranks businesses with user generated content higher in search results. Online reviews are user generated content. Therefore, businesses should ask all their customers to post #onlinereviews.
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What to do after you identify Entities? 🙄 Once you've identified relevant entities, you can: Incorporate Entities in Content: Use entities to make your content more contextually rich and search engine optimized. This includes using them in titles, meta descriptions, and throughout the body of your content. Optimize for User Intent: Entities help you align your content with what users are actually searching for, improving the match between user queries and your content. Enhance Knowledge Graph Presence: By optimizing your content with relevant entities, you can improve your visibility in Google's Knowledge Graph, which can lead to better SERP features like rich snippets. Improve Topical Authority: Creating detailed entity maps and using entities to establish context can improve your website's topical authority. #contentwriting #contentstrategy #seostrategy #seo2024 #seotips
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Why Websites Lost Traffic after Google’s Update? The update aims to reduce low-quality, unoriginal content in search results by 40%. Low-quality content negatively impacts the website experience and user experience due to. ✖️Keyword-Stuffed Pages ✖️Auto-Generated Pages ✖️Short Blog Article ✖️Scrapped Content Need to Focus on: 🔥High Quality-Content 🔥Help to Boost content 🔥Help to Combat spam Aimed: 📍Reducing spam 📍New Spam policies 📍Improve search results 📍To prioritize helpful content 📍To reduce low-quality content 🤔Why is Google thinking this? It always says that to give a personal touch to content. So, it can give high-quality content to people.🙌 P.S. Have you noticed any website traffic or search rankings changes since the recent Google update? Did you like this post? ↳ REPOST it ♻♻♻ ↳ Hit the Like button #googleUpdate2024 #marchUpdate #march2024
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Did you hear about Google's recent core and spam updates? We've got you covered! Check out these five takeaways👇 What does this mean for you and your business? Amidst these changes, you may notice fluctuations in rankings skewing more than usual. But don't sweat, the digital marketing experts at KME are here to help. Our main takeaway: We strongly recommend creating and prioritizing high-quality, human-generated content. Quality and originality are important! Write helpful content for people and not for search engines. #googleupdates #googlecoreupdates #googlespamupdates #searchengineoptimization #searchenginemarketing
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The Hidden Influence of Backlinks on Your Website’s Reputation Backlinks do more than just improve your search engine rankings—they shape your website’s online reputation. Think of backlinks as endorsements; each one signals to search engines that your content is valuable and trustworthy. However, it’s not about collecting links from just anywhere. The true power lies in earning backlinks from authoritative sources that align with your industry. These links don’t just boost your rankings—they elevate your brand’s credibility and authority in the eyes of both search engines and users. In today’s digital world, where trust and authority are everything, building a strong backlink profile is essential. It’s not just about being found; it’s about being respected and trusted by both search engines and potential customers. Start focusing on quality over quantity, and watch how the right backlinks can transform your online presence. .. .. .. #backlinks #authoritybacklinks #paidbacklinks #offpageseo #onpageseo #guestpost #guestposting #guestpostingservices #onlineservices #blogging #articlewriting #content #contentwriter #contentwriting #blogpost #seocontent #webcontent #webtraffic #growtraffic #buildbacklinks #linkbuilding
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Founder @ DigiMark Agency | MBA in Marketing
5moLinks are like coffee: they get you started, but quality content is what keeps you awake! ☕📈"