Jo Kinsella’s Post

I had a chance to recruit to RedBee from time to time and it's a really cool place to work in as well as with amazing people there! The evolution of sports content in the digital age is reshaping how we watch our favorite games! By 2025, it's projected that 118 million viewers in the US will be streaming sports content 🏆📱 With streaming rights scattered across multiple platforms, following your favorite teams can get complicated. You might need Amazon Prime for Thursday Night Football, Netflix for NFL’s Christmas Day games, and YouTube for out-of-market NFL Sunday Ticket. ⚽🏀🏈 This shift isn't just affecting where we watch sports but also how we engage with them. Paramount+ saw significant growth in viewers after streaming Super Bowl LVIII, contributing to it being the most watched program ever with over 200 million viewers. What does this mean for the average sports fan? More subscriptions, yes, but also more choices and better access to specific sports content. 🏅 Are you willing to subscribe to multiple platforms to catch all your favorite games? #Streaming #SportsMedia #DigitalAge

💼 What Venu Sports Could Mean for Media Buying Fubo’s lawsuit against Disney, Fox, and Warner Bros. Discovery over the Venu Sports bundle raises questions for media buyers. If Venu Sports’ exclusive “skinny sports bundle” gains traction, it might shift the landscape of available sports inventory, potentially leading to fewer options and higher ad costs for reaching sports fans. Will this drive a shift toward niche sports or more creative media solutions? Media planners might need to watch how this plays out to adapt and find the right opportunities in an increasingly complex sports streaming space. #MediaBuying #StreamingSports #AdStrategy #FuboVsVenu

🏀 Dive into the game-changing landscape of sports broadcasting with our latest article: "March “ADness: A New Arena for Advertisers and Viewers". Discover how the 2024 NCAA tournaments are not just breaking viewership records but also transforming the advertising playbook. As viewership patterns evolve, so do opportunities for brands to connect with audiences across platforms—from linear TV to streaming. At Diray Media, we’re at the forefront, crafting innovative strategies that ensure your brand scores big in every arena. 🌟 Explore how we're navigating this dynamic field and positioning brands to win. Read more! #MarchMadness #SportsAdvertising #Streaming #DirayMedia

The NBA media rights conversation is heating up, with a potential move to streaming giants like Amazon or MAX (WBD). This reflects the broader shift to CTV, where streaming is becoming a powerhouse for live sports. Operative is empowering leading media companies to navigate and excel in the live sports advertising arena with our advanced advertising workflow tools, complemented by STAQ's comprehensive reporting & analytics. Stay informed on how to get in on the action in the sports streaming world with this insightful article. https://lnkd.in/eS6zMb2V

The NBA media rights deal is finalized! With this Amazon deal, tech companies have moved the needle that much more in solidifying their position in sports broadcasting. What’s interesting is that companies like Netflix are now having to catch up to this phenomenon. This is ironic considering the fact that years ago, media distribution companies needed to catch up to the Netflix business model in order to survive! The platform of sport continues to cause global shifts as we begin the 2024 Olympics! What are your thoughts on this? #LinkedInSports #MediaRights #sportandculture #Olympics #globalmedia https://lnkd.in/g6f5fG9y

🚀 ESPN, Fox Corporation & Warner Bros. Discovery are joining forces 🚀 👉 About a month ago it was announced that ESPN, a subsidiary of The Walt Disney Company, FOX and Warner Bros. Discovery have reached an understanding on principal terms to form a new joint venture to build an innovative new platform to house a compelling streaming sports service. 👉 The platform brings together the companies’ portfolios of sports networks, certain direct-to-consumer (DTC) sports services and sports – including content from all the major professional sports leagues and college sports. 👉 The offering, scheduled to launch in the fall of 2024, would be made available directly to consumers via a new app. Subscribers would also have the ability to bundle the product, including with Disney+, Hulu and/or Max. Why is this happening & what do consumers get from it? 👉 The platform would aggregate content to offer fans an extensive, dynamic lineup of sports content, aiming to provide a new and differentiated experience to serve sports fans, particularly those outside of the traditional pay TV bundle. 👉 By subscribing to this focused, all-in-one premier sports service, fans would have access to the linear sports networks including ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNEWS, ABC, FOX, FS1, FS2, BTN, TNT, TBS, truTV, as well as ESPN+. Key Highlights: 📈 Each entity would own one-third of the JV, have equal board representation and license their sports content to the joint venture on a non-exclusive basis. 📈 The service would have a new brand with an independent management team. 📈 While no price has been determined yet, it's been suggested by insiders that $45 or $50 per month will serve as a potential starting point & will include introductory lower pricing to entice signups. What do you think about this new product? Do we need more streaming services - even if it's sports specific? Let us know in the comments 👇 #streaming #streamingwars #lineartv #sports #sportsbiz #disney

🚀 Exciting News Alert! 🚀 As expected, Netflix is diving headfirst into live sports streaming! 🏈🏀⚽ The world of OTT and social media platforms is rapidly realizing the immense value of sports content for engaging audiences. National Football League (NFL) accounted for 93 of the most-watched TV shows in 2023. With such staggering statistics, it's clear that sports content is a powerhouse in the entertainment industry. With this move, Netflix is poised to revolutionize the game by bringing live sports action directly to its subscribers. But it doesn't stop there. To truly elevate the viewing experience, Digital platforms will need to innovate around personalized content and advertising strategies. Imagine tailored sports content and targeted ads that speak directly to your interests and preferences! It will be fascinating to see how such announcements will shift the weight towards digital platforms versus linear TV. If you're as intrigued by the future of sports streaming and personalized content as I am, let's connect and chat about the exciting possibilities! 🌟 #Netflix #SportsStreaming #OTT #PersonalizedContent #Innovation #LetsChat #ArtificialIntelligenceinSports https://lnkd.in/dGZWaAaU

🚀 Venu Sports: Game-Changer or More Complexity? 💭 The launch of Venu Sports, the new 'Hulu for Sports' by ESPN, Fox, and Warner Bros., raises mixed feelings. Venu Sports promises to simplify the fragmented sports streaming world, offering a central hub for channels like ESPN, ABC, Fox Sports, TNT, and TBS. This could streamline the viewing experience and potentially reduce costs for consumers. 🏀⚽️🎾 Yet, critical gaps remain: missing content from Paramount and NBC, including the Olympics and some NFL games, and uncertain regulatory approvals. 🚧💡 How will this shape the Latin American media landscape and the preferences of Spanish-speaking audiences? 🌎📺 Bundling, unbundling, rebundling, and so on... Share your thoughts! 💭👇 #Sports #Marketing #DigitalStrategy #Streaming #LatinAmerica

The untitled streaming platform, set to launch this fall, is making waves in the world of sports streaming. With live linear channels like ESPN, Fox, ABC, TNT, and TBS, as well as games and other sports rights, this platform is set to offer a lot to consumers. It will be available directly to consumers or as a bundle with WBD’s Max, Disney’s ESPN+, and Hulu. During a morning analyst call, FuboTV spoke candidly about the upcoming competition, stating "This is a duel to the death. We are fighting for consumers. We are fighting for our customers. We are fighting for the tens of billions of dollars that are wasted annually by consumers paying for the same content multiple times." FuboTV's lawsuit claims that the licensing rates for the rival sports streamer are 30% to 50% higher than other distributors like Hulu and YouTube, as those streamers receive rebates that lower their content rates. Despite this, FuboTV's global revenue rose 28% to $410.2MM, with $401.8MM of that coming from North America. The sports and entertainment streamer hit 1.61MM subscribers in North America during the fourth quarter, up 12% year-on-year. #fubo #espn #warnerbros #fox #sportsmedia #sportsbusiness #sportsbiz #streaming #meniso #hive

A long-planned ESPN tile on Disney+, bringing sports content to a broader set of consumers, is now set to debut Dec. 4. “In my opinion, this will be the best product the consumer has ever seen in sports,” Iger said of the streaming service, known broadly and colloquially as ESPN Flagship, in the call with industry analysts. The streaming service, long targeted for a fall 2025 debut to coincide with next year’s college and pro football seasons, stands as a critical endeavor for not only ESPN but all of Disney. Looking to navigate the broader media industry disruption that has hit the company hard, Disney intends to take ESPN’s content and combine it with a series of enhanced features, including multiscreen viewing, full integration with ESPN Bet, ticketing, merchandising, fantasy content, and advanced statistics, among others.