kindlife.in’s Post

Great read from Vogue Business on how #genz is changing the game when it comes to the #marketing funnel, purchasing decisions and #brandloyalty . My POV on the most interesting insights – *The power of the algorithm hasn’t gone unnoticed. Nearly half of millennials and 40% of Gen Z feel like #socialmedia algorithms prevent them from seeing content they really care about. But they’re beating the system: 45% of millennials and 29% of Gen Z say they’ve gamed the algorithm to break out of their content bubble. *Despite headlines, TikTok isn’t the one and only when it comes learning about new brands, products, services and experiences for Gen Z. YouTube tops their list (57%), followed by TikTok, Instagram, Google search/ads and word-of-mouth. *One place Gen Z/millennials align? Brand trust. Roughly 70% of both demos only trust a brand after carrying out their own research.

Feeling the pressure lately, Millennial Marketers? 🤔 I get it… You've dedicated your entire career to marketing, and then, BAM! 💥 The rise of AI and twenty-something TikTokers start shaking up the industry. 🤦♀️ Gone are the days when the 4Ps got you by. If you were smart, and put in the work, a promotion was within reach. 💼 But today, things are different… because we're entering the era of THE EXPERT! In this fast-paced digital world, bite-sized expertise is in HIGH demand, and Gen-Zedders are seizing the moment. They're not just clocking out at the end of the day; they're Tiktoking about it! 😬 So, what’s our next move Millennials? Because one-size-fits-all approach is OUT. Clients crave specialised knowledge and tailored solutions from professionals who walk-the-walk. The competition is evolving, and those TikTokers we once mocked are the competition. 😱 As Jasmin Alić said, "LinkedIn is not a job search platform. It's a personal branding platform." So, if you want to stay relevant, establish yourself as an authority. Consider these pointers: 🎯 Find your niche. - Specialist are digestible. You can up sell your offerings over time. 📱Choose your platform. - Select a channel that feels authentic. If TikTok isn't your thing, explore options like podcasting, email newsletters, LinkedIn or Threads. 👻 Post it then ghost it. - The toughest part of self-promotion is fear of judgment. Remember, everyone starts somewhere. So forget about popularity for now. 💪 What strategies are you using to stay ahead of the curve? Let's discuss in the comments. 👋 #EraOfTheExpert #MarketingMillennials #PersonalBrand #Recruitment

Decoding how different generations make purchasing decisions can transform your marketing strategies. Baby Boomers value brand loyalty and quality, while Millennials are swayed by digital experiences and social proof. Generation Z seeks authenticity, often engaging on TikTok or Instagram. By understanding these preferences, you can create more meaningful connections. Tailor your approach to resonate with each group's unique preferences for enhanced engagement! 🛍️ 📈 #TuesdayTip #GenerationalMarketing #BuyerBehavior

Globally, three in 10 Gen Zs use social media to source inspiration for things, and they’re 11 per cent more likely to do this than any other generation. Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.

🚀 The most impactful revelation we’ve had at Volv: Our core audience doesn't use social media. They use Volv instead. Shannon and I stumbled upon this goldmine via user interviews where nearly every participant brought up the fact that they don't use social, they default to Volv. 🔍 What this means? We’re able to tap into an audience that TikTok and Meta can't 😎 Every brand I’ve spoken to so far lights up on hearing this. 📈 The Growing Movement 📈 There is a massive demographic of people who choose not to waste time doomscrolling on social media and this trend is only picking up. Particularly amongst men. 43% millennials have deleted at least 1 social media app the past year. But from our observation, this trend isn’t limited to a certain age group. 81% of our audience comprises of Gen Z + Millennials. Volv is resonating with college students all the way up to engineers, founders, and C-suite executives. This revelation transformed our approach: ✅ Helped us target potential users - We don’t care to invest in social ads (not that we ever did)  ✅ Helped us filter potential users (equally important) - If you’re a Tiktok addict, Volv is not for you ✅ VCs would think of social as competition but not anymore ✅ Brands are eager to partner with us, recognizing the value of reaching this untapped market (especially affluent men which is interesting) 💥 Takeaway 1) Talk to your users, they hold the keys to your success 2) Include this booming demographic in your marketing mix

Nature Spell's Enchanting Rise on TikTok Shop: From Family Business to Beauty Brand Sensation Nature Spell, a family-owned haven for natural and science-backed hair and skincare products, wasn't always a social media darling. Established in 2009, they had a loyal following, but reaching new audiences, particularly younger demographics, proved challenging. Then, they discovered the enchanting world of TikTok Shop, and everything changed. The Challenge: Reaching Gen Z & Millennials who crave authenticity. The Solution: Engaging Content & Community: → #NatureSpellGlowUp hashtag for user-generated transformations. ✨ → Spark Ads with user-generated content to amplify reach. → Collaborations with beauty enthusiasts & micro-influencers. → Live Shopping with experts & exclusive discounts. ️ The Results: → Over 1 million orders & skyrocketing ROAS! → New demographics & thriving user-generated content community. → Household name recognition in natural beauty. Takeaway: The magic lies in connecting with your audience. ✨ Ready to write your own TikTok Shop success story? Book Your Free 30-minute Strategy Call Today! ➡️ https://lnkd.in/gCyVrRxU #TikTokShopSuccessStory #NaturalBeauty #CommunityGrowth #UGCMagic #LiveShopping #NatureSpellGlowsUp #FamilyBusiness #SocialMediaWins #GenZBeauty #AuthenticMarketing

Vogue Business recently published an article discussing how the consumer funnel has been reshaped by Gen Z and Millenials. Some of our Thrivers pulled some key stats from it we thought were interesting: 👉🏼 Both generations have reported Youtube is their primary discovery platform when it comes to brands, products, etc followed by TikTok & IG 👉🏼 Both generations increasingly use social media (66% of Gen Z) as a search engine to research products they've encountered online or IRL, with 70% of Gen Z & 69% of millennials stating they only trust a brand after carrying out their own research 👉🏼 UGC + Influencer content is in (40% of Gen Z looks for influencer reviews of a product in the consideration phase) 👉🏼 These consumers are price-conscious and value-driven - tangible rewards, discounts, and exclusive access via loyalty programs are all effective with these demographics (they want reciprocity) 👉🏼 Experiential components in consumer touchpoints and a sense of community are what drive brand loyalty and are essential for advocacy 👉🏼 There is no clear start or end to the path to purchase as the lines between socials, entertainment, and commerce increasingly blur 👉🏼 Brands that can create a sense of community will win over this audience in 2024, as these generations are intertwining their perception of self-identity with purchasing decisions With channels like TikTok becoming more prevalent, it can be tempting to diversify away from "safer bets" like Meta and Google. Curious to learn when is the right time to make the leap? Watch or listen to our latest episode of The Hypothesis where we discuss when to diversify your ad spend away from those platforms (linked in the comments). #PerformanceMarketing #GrowthMarketing #CustomerJourney #MarketingFunnel

It’s more than just searching for deals—it’s about finding the perfect story, inspiration, and personalized experiences. Platforms like TikTok, Instagram, RED, and Lemon8 are shaping how young travelers discover and decide where to go next. Fun Fact: 84% of millennials and Gen Zs use social media as a top source for travel inspiration. Are you meeting them on these platforms? Read the latest infographic to understand how your brand can effectively reach these audiences through strategic, multi-channel engagement. Understand their behavior for better marketing. #TravelMarketing #GenZTravel #SocialMediaMarketing #PersonalizedContent

Ever wonder why Gen Z and Millennials seem allergic to traditional marketing? ( Providing a super efficient solution at the end) 🎬 Imagine this: A Gen Z'er walks into a movie theatre, gets hooked on the latest superhero flick, and leaves wondering where to buy the hero’s jacket. Sound familiar? That’s how Millennials and Gen Z shop—driven by experience and visual appeal. Here’s the secret sauce to win them over! 1. Leverage Social Media: They live on Insta, TikTok, and Twitter—so should your brand! 2. Analyze Online Reviews: Reviews are their treasure maps to authentic experiences. 3. Tap into UGC: User-generated content is gold—use it to build trust and credibility. 4. Influencer Marketing: Influencers are their compass—partner wisely! 5. Embrace Mobile-First: Their phones are extensions of themselves—optimize for mobile! 6. Fast Customer Support: They want answers yesterday—be quick, be clear! 7. Dynamic Website Content: Personalize in real-time—keep them engaged and scrolling. 8. Location-Based Personalisation: Give them what they want, where they are—it's like magic! 9. Omnichannel Consistency: Seamless experience across all platforms—think of it as a well-orchestrated symphony. Sounds difficult right? As promised here is the solution! Clootrack - Clootrack analyzes real-time customer data, uncovering deep insights to tailor your CX strategies across social media, UGC, reviews, and more. By leveraging these insights, brands can deliver personalised, seamless experiences that resonate with Millennials and Gen Z across every touchpoint. DM if you want to learn more! #CX #GenZ #Millennials #CustomerExperience

Gen Z (Centennials) "broke the marketing funnel", through leading the social digital “discovery” with a truly desire of “inspiration” in all daily life topics (mostly looking experiences and brands) than anyone other generation. Young people consume more content than ever, and instead of becoming overwhelmed and tapping out completely, Gen Zs want to find the gold among the clutter. Gen Z broke the marketing funnel | Vogue Business Summary: Globally, 3 in 10 Gen Zs use social media to source inspiration for things, and they’re 11 per cent more likely to do this than any other generation. Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, (almost half on social media). When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform, followed by TikTok, then Instagram. As young people consume more content than ever, it’s getting more difficult for brands to cut through the noise. 80% of Gen Zs agree that they are exposed to more brands and advertising than any other generation (73% millennials). And "short form video" — including TikTok, one of the most powerful inspiration channels — is very unpredictable.