Kim Muyano’s Post

What makes this reimagination good or bad? Is this design going to revolutionise the future of automotive or end it? Would love to hear thoughts? #jaguar #jlr #thoughts

It's been interesting reading different views on Jaguar's 'relaunch' over the last couple of weeks. Firstly, the marketing has got the brand back in everyone's consciousness. Whoever came up with it needs a large bonus. but, is the new look and the marketing wrong? I think that they have it right. Each Jaguar car is different; they need to keep looking forward. If you go back to the 1960's Jaguar was a 'hip' brand, driven by actors and pop stars. The look and feel of what Jaguar are doing is going back to this. Think more Harry Styles and less Nigel Farage. The marketing is very arty, and I think that we need to get used to this as the customer base for all cars evolves. The shape and styling will evolve a bit over the next twelve months, but looks very promising. And they are limited to some extent by aerodynamics and ensuring a reasonable range and performance. My personal view is that Jaguar have looked at their options and come up with the most promising.

A refreshingly unique design for the Electric Vehicle market.

The strategy to place this product #JAGUAR in luxury market segment is bold step and creating a new EV luxury segment is mind blowing swaying away form mass produced EVs now a days. This is a bold decision by JLR leadership thinking out of the box and redefine JAGUAR brand introducing these Exuberant products tapping into niche market will be great success I think.

I’m loving the conversation and drama around the Jaguar reinvention. My hot take: 1. Don’t judge until you see what’s actually coming. 2. There have been some bang average-looking products (with exceptions) over the past few years, so the brand was already a long way from what inspired and excited people in the first place. In that context, this isn’t such a significant reinvention. 3. It’s exciting to have such lively conversations around “brand” because it reminds us of the emotional connections people have with them. 4. Think of another company that rebranded. Look at the old logo vs new. In 99.99% of cases the old one looks a bit rubbish now doesn’t it.

Wow, JLR moving forward Taking the bull by the horns come to mind, or maybe the cat by its ears.... Hey, excellence always stands out! The cream always rises to the top! Adrian Mardell I'm happy to test drive one for the next three years or four if that helps... 😉 .. Key Takeaways: JLR Adrian Mardell is making a significant push toward an all-electric future. Sustainability is central to their business strategy, impacting everything from production to sourcing. The brand is innovating with smart tech to enhance the driving experience. Performance remains a top priority, ensuring they stay true to their luxury and performance roots. JLR’s future plans reflect a company that’s serious about leading the market. Ryan Battles Colin Harty JLR North America JLR Canada #JaguarLandRover #JLRTransformation #ElectricVehicles #Sustainability #LuxuryCars #AutomotiveInnovation #GreenTechnology #FutureOfAutomobiles #PerformanceMeetsSustainability #CarIndustry Im impressed JLR, your back in the game! https://lnkd.in/dknHDiW9

Jaguar has debuted its much-awaited "Type 00" concept, marking a bold departure from past designs. Removing conventional EV aesthetics, the grand touring coupe features a long hood, sharp windshield rake, and a monolithic silhouette, signaling a new design ethos for the brand's electric future. The Type 00 name reflects Jaguar’s shift to zero-emission vehicles and serves as a "design vision concept." While not for sale, it previews a four-door grand tourer slated for a 2026 launch, with production models boasting a dramatic front-end design and an estimated 430-mile electric range. Jaguar's upcoming models will cater to a more exclusive market, with starting prices expected to double, reaching at least $130,000. This shift positions the brand as a high-end contender in the EV space, emphasizing both luxury and performance. #jaguar #electriccars #marking #concept #pastdesign #aesthetics #businessdor

A LOOK BACK AT JAGUAR'S DESIGN HISTORY The design turnaround was radical, the initial success restrained - and yet the Jaguar XJ-S was to significantly outperform its predecessor with over 20 years of production and more than 115,000 units. This predecessor was the E-Type, which defined what a sports car should look like in 1961. It was voted the most beautiful car in the world by many. But by 1975 - the year the XJ-S was released - the world had changed, especially in the American market with new safety requirements, and Jaguar would not even consider a convertible: the fashion dictate was angular and there was not an ounce of wood veneer to be found in the interior. The XJ-S made its debut only as a coupé, more of a fast gran turismo than a sports car in character with its 5.3-liter twelve-cylinder engine. Although significantly more angular in appearance, the XJ-S was more aerodynamic than the E-Type and was the fastest production car with automatic transmission at its debut. The XJ-S (last called the XJS) made it through three series until 1996, although it was convertibles that brought lasting success: First a Targa version with removable roof halves, then a full convertible. Today our Jaguar models look like this:  https://lnkd.in/dsBDc2z2 Visit us online and discover the current Jaguar vehicle stock! Jaguar Land Rover Österreich #backtotheroots #jaguarcars #jaguarxjs #history

There are 340+ Jaguar dealerships in the USA and we want to hear directly from the dealers: How are you feeling about the rebrand? Last week, Jaguar launched a bold new campaign—without showing a single car. 🚗 They wiped their old social media posts, teased a new logo, and introduced a fresh philosophy: “Create exuberant. Live vivid. Delete ordinary. Break moulds. Copy nothing.g.” Jaguar seems to be aiming for something bigger than just luxury cars. They’re positioning themselves as a fashion icon, looking to join the ranks of brands like Louis Vuitton, and embracing the design philosophy of the late Virgil Abloh. 👗✨ While the internet has had mixed reactions, some praising the creativity and others questioning the direction, it’s clear Jaguar wants to reset and redefine what a luxury car brand can be in the electric era. ⚡️ The revamped logo and the futuristic design of their upcoming EV have definitely sparked conversation. Whether this is the beginning of a renaissance or a bold gamble, only time will tell. Check out the full details on their Jaguar Type00 concept debut in Miami here: https://lnkd.in/d2GCrtMy #Jaguar #AutoNews #EV

I need to be honest about Jaguar's new rebranding - I'm struggling to embrace this change. 🤔 While I understand the push towards electrification, something feels lost in this modernization. The new "JLR" identity and reimagined leaper seem to strip away the very soul that made Jaguar... well, Jaguar. The classic leaping cat was more than a logo - it was an emblem of British automotive artistry and heritage. The sleeker, minimalist approach might align with contemporary design trends, but does it capture the essence of what Sir William Lyons built? Sometimes, in our rush to embrace the future, we risk losing the very elements that made a brand legendary. I used to own v6 F-Type Jaguar, which was state of the art sports car. Now those cars are all gone :( Yes, evolution is necessary, but perhaps there was a way to transition to electric without diluting such a rich legacy. What do you think? Has modernization gone too far? #Jaguar #JLR #Automotive #Branding #DesignThinking #Heritage