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Did you know that by tapping into psychological insights, users can engage more actively with mobile ads and are willing to pay more? 🚀To boost both engagement and monetization, here's what we found: 😆 Motivations: Incentives: Users are driven by tangible benefits like in-game currency or exclusive items, enhancing their gaming experience. Enjoyment: Playable and fun ads add value, making ad an engaging part of the game rather than a distraction. 🙋♂️ Ad Preferences: Gameplay Ads: These ads integrate seamlessly into the gaming experience, offering fun games or playable elements that keep users entertained while they are impressed. #MobileAdvertising #UserEngagement #AdPsychology #GameAds #AdIncentives #playableAds 👉 Click to learn more: https://lnkd.in/gmQt6ynW

ROBLOX USERS BATTLE TORNADOES AND RAISE PETS. WILL THEY WATCH ADS, TOO? The Wall Street Journal: Online-entertainment company hires ad-tech player PubMatic to help juice sales of new video ads displayed on virtual billboards Roblox RBLX 1.97%increase; green up pointing triangle  users are accustomed to seeing games and concerts while roaming the platform, but not ads. That is about to change. The online-entertainment company is ramping up its push to attract ad dollars, a move that comes as many of its tech-industry peers are leaning more on Madison Avenue to generate revenue. It has tapped ad-technology firm PubMatic PUBM -3.09%decrease; red down pointing triangle  to help juice sales of video ads on its platform, which averages more than 71 million daily users. Roblox comprises millions of animated, three-dimensional realms that its own users create and hang out in. Most feature games. The company last year began testing a small number of video ads, which appear on virtual billboards only for certain users.  Soon, PubMatic will enable brands to purchase video-ad inventory through a traditional online-bidding process, to be seen by users who are 13 years or older. Realm creators that opt to show the ads will get a cut of the ad revenue that Roblox makes. The goal is to “remove friction and make it seamless to buy Roblox ads at scale,” said Stephanie Latham, vice president of global partnerships at Roblox. “We are very intentionally looking for ways to bring our audience thoughtfully to all brands.” Launched in 2006, Roblox went public in 2021 after undergoing a pandemic-fueled growth spurt in users and engagement. The company, which isn’t profitable, monetizes mainly from sales of virtual currency that players use to buy outfits for their avatars, vehicles and other perks.   The push into video ads signals that San Mateo, Calif.-based Roblox wants a bigger slice of spending on U.S. game advertising, which is expected to rise 13.4% to $8.5 billion this year, or 2.8% of overall digital ad sales, according to Emarketer.   “Advertisers, in general, are still far behind in understanding the gaming space and engaging with this audience,” said Dario Raciti, managing director of gaming and esports for ad giant Omnicom Media Group. So far Roblox has taken an atypical approach to advertising by encouraging brands to build their own realms on the platform; make and sell their own virtual goods on it; and host special events, such as scavenger hunts, inside existing realms.  learn more: https://lnkd.in/gRstPnu5 #ai #metaverse #gaming #fashion #investment

"Joining this trend is Gadsme, an in-game ad platform that announced Monday it released a new SDK for non-Unity game engines. The SDK supports Unreal, Godot, Cocos2d and any custom engine based on C++, across mobile, home console and PC games." "SDK support is important, because placing in-game ads requires deeper technical integrations than placing online display inventory. In order to enable developers to place ad inventory in their game worlds wherever they deem appropriate, in-game ad platforms typically offer publishers no-code, drag-and-drop functionality, said Gadsme CRO and Co-Founder Simon Spaull." "Platforms also provide developer tools to make the ad experience feel more native to the game’s world, like making an ad respond to in-game shadow effects or appear weathered in a game with a post-apocalyptic setting. Plus, developers can program the ads to respond to user inputs, like letting the ads show damage from nearby crashes or explosions."

📢 In-Game Advertising for Indie Developers: How to Generate Revenue Without Disrupting Gameplay 🎮 In-game advertising can be a valuable revenue source for indie developers, but it needs to be done thoughtfully. This article from Wardrome explores how to integrate ads in a way that enhances rather than interrupts the player experience, ensuring both profitability and player satisfaction. Discover how to balance in-game ads and gameplay to maximize success. 🔗 https://lnkd.in/dwSqyryj #IndieGameDev #InGameAdvertising #GameMonetization #PlayerEngagement #IndieGames

Stay Ahead in 2024: Why Gameplay Are Leading the Charge?🎮 The mobile game advertising market continued to show a recovery trend in the first half of 2024, especially in the continued growth in the number of games invested. In the second quarter, more than 6,000 new mobile games were added to the advertising compared to the first quarter.📊 GeeMee is proud to be at the forefront of this exciting trend. Our latest innovation, Gameplay Ads, offers a vast array of AI-driven, playable ads. From today's hottest hits to tomorrow's potential blockbusters, our ad creatives go beyond the ordinary, featuring a diverse mix of gaming elements. Each ad is meticulously optimized for personalized customization, ensuring it resonates with different target audiences and meets unique market needs. Dive into our blog to uncover the latest trends in playable ads, and reach out to us to craft a customized user engagement loop that's just right for your brand. 🔗 Read More https://lnkd.in/gmQt6ynW 🌟 #Gameplay #PlayableAds #MobileMarketing #UserEngagement #AIAdvertising

🎯 Top Ads Pick of the Week: Hook Edition 🎯 Welcome to my first 'Top Ads Pick of the Week' segment! This will be a place where we explore top advertising trends in mobile games, cool examples, strategies, and tactics to inform and inspire your marketing efforts. Make sure you tune in and share this segment with your marketing team! 😊 ❓What's a Hook and Why Is It Effective? A hook is a compelling element in the first few seconds of an ad that grabs viewers' attention and convinces them to keep watching. In the competitive world of mobile gaming, an effective hook can make or break user engagement. It sets the tone, creates curiosity, and ensures that the audience sticks around for the key gameplay reveal or call to action. This week, we're diving into the world of Candy Crush Saga by King, showcasing three fantastic ad creatives that effectively use hooks to captivate audiences before transitioning to the classic match-3 gameplay. Let's take a closer look: 1️⃣ Runner-Style Candy Crush: The iconic Candy Crush candies are cleverly integrated into a runner-style gameplay, capitalizing on the current popularity of this genre in the gaming industry. 2️⃣ Satisfying Gumball Machine: A delightful 3D gumball machine filled with the iconic candies creates a satisfying visual treat before transitioning to the match-3 board. 3️⃣ Hole Mechanic Twist: Incorporating the famous hole mechanic inspired by games like Hole.io and Attack Hole, this creative hooks viewers with its satisfying visuals. These ads were sourced from AppMagic—a platform offering valuable insights into ad creatives, monetization, LiveOps, and more. If you're interested in discovering more about ad intelligence and other gaming insights, check out this promo link for an exclusive offer:   https://lnkd.in/dxbtxEzN 📊 Want to dive directly into the Candy Crush Saga ad intelligence dashboard? Use this special link: https://lnkd.in/dTCmwDwR That's it for this week's picks! Which hook do you find most compelling? Share your thoughts in the comments below. 🎮 ------ #gamingIndustry #monetization #gamedesign #mobilegames #gamedev

From the Journal: The online-entertainment company is ramping up its push to attract ad dollars, a move that comes as many of its tech-industry peers are leaning more on Madison Avenue to generate revenue. It has tapped ad-technology firm PubMatic to help juice sales of video ads on its platform, which averages more than 71 million daily users. Roblox comprises millions of animated, three-dimensional realms that its own users create and hang out in. Most feature games. The company last year began testing a small number of video ads, which appear on virtual billboards only for certain users. Soon, PubMatic will enable brands to purchase video-ad inventory through a traditional online-bidding process, to be seen by users who are 13 years or older. Realm creators that opt to show the ads will get a cut of the ad revenue that Roblox makes. The push into video ads signals that San Mateo, Calif.-based Roblox wants a bigger slice of spending on U.S. game advertising, which is expected to rise 13.4% to $8.5 billion this year, or 2.8% of overall digital ad sales, according to EMARKETER.  “Advertisers, in general, are still far behind in understanding the gaming space and engaging with this audience,” said Dario Raciti, managing director of #gaming and #esports for ad giant Omnicom Media Group. So far Roblox has taken an atypical approach to advertising by encouraging brands to build their own realms on the platform; make and sell their own virtual goods on it; and host special events, such as scavenger hunts, inside existing realms. Hundreds of brands, including Nike, Gucci, Chipotle Mexican Grill and the National Football League (NFL), have invested in one or more of these options, in most cases by hiring a developer studio. Building a brand-specific realm is typically the most expensive, costing anywhere from $100,000 to several million dollars, according to ad buyers. Now, Roblox is pushing video ads, ripping a page from other digital-ad sellers by making advertising on the platform easier and potentially less expensive. Bringing easy-to-use video #advertising to Roblox is critical if the company wants a shot at competing against other digital-ad players, according to ad buyers. Platforms such as Instagram and YouTube have succeeded in part by streamlining the buying and targeting of ads with the help of sophisticated technology that largely automates the process.  #Tech companies from Uber and Instacart to Netflix and Reddit, Inc. have also been putting a greater emphasis on growing revenue through ad sales in recent years. 

🚀 Great Rewarded Video Implementations Examples in Mobile Games At Hoppa-Play, we're dedicated to exploring innovative monetization strategies that enhance gameplay without disrupting the player experience. Today, we examine three successful implementations of rewarded video ads in popular mobile games, illustrating how well-designed ad placements can feel natural and provide valuable benefits to players. 1. Strategic Space Expansion: "Hexa Sort" by Lion Studios In 'Hexa Sort', players can unlock additional spaces by watching ads. This option becomes increasingly valuable as space becomes scarce throughout the levels, cleverly encouraging players to engage with ads to avoid failing a level. 2. Competitive Edge: "Bridge Race" by Supersonic Studios 'Bridge Race' offers a unique ad-watch benefit that allows players to slow down their competitors. This strategic placement is perfectly timed to give players an edge in the competition, making the ad interaction feel like a valuable part of the game strategy. 3. Level Skip Option: "Tangled Snakes" by Popcore Games For players stuck on a difficult level, 'Tangled Snakes' offers a skip option through watching an ad. This provides a meaningful value proposition, appealing particularly to players who prefer progress over repeated challenges. 💪 Why It Works: ------------------- ➡ Natural Integration: These examples show that ads can be integrated as a natural part of the game flow, enhancing the gameplay rather than interrupting it. ➡ Player Empowerment: By aligning ad rewards with player needs at critical moments, games can enhance player satisfaction and willingness to engage with ads. 🔥 😎 Implementing These Practices: --------------------------------------- Looking to introduce rewarded video ads in your game without disrupting the player experience? At Hoppa-Play, we specialize in designing monetization strategies that respect and enhance the player journey. Connect with us for a consultation, and let's craft a monetization approach that players will appreciate and which will elevate your game's revenue.

🚀 **Effective Rewarded Video Ad Strategies in Mobile Games** Here are three great examples of rewarded video ads in popular mobile games, showing how well-placed ads can enhance gameplay without disrupting it. **1. "Hexa Sort" by Lion Studios** Players can unlock extra spaces by watching ads, which becomes crucial as space runs out. This encourages players to engage with ads to keep progressing. **2. "Bridge Race" by Supersonic Studios** Players can watch ads to slow down their competitors, making the ad interaction a strategic advantage in the game. **3. "Tangled Snakes" by Popcore Games** Stuck on a tough level? Watch an ad to skip it. This is perfect for players who prefer progress over repeated attempts. 💪 **Why It Works:** ➡ **Seamless Integration**: Ads fit naturally into the game, enhancing the experience. ➡ **Player Empowerment**: Ads offer rewards that meet players' needs at the right moments, increasing satisfaction. 🔥 **Ready to Implement These Practices?** I specialize in designing monetization strategies that improve the player experience. Let's connect to discuss how to boost your game's revenue while keeping players happy. #MobileGaming #Monetization #GameDevelopment #PlayerExperience

🚀 New TikTok Trends + Concept Ideas Alert! 🚀 📱 We've just updated our blog with the latest TikTok trends and creative concept ideas on how to use these trends to promote your games and apps! 🎮Whether you're aiming for humor, nostalgia, or competitive vibes, these ideas will help your UGC videos stand out! Check out the full list to get inspired! 👇 https://lnkd.in/giybbkwU #TikTokTrends #UGC #GameMarketing #AppMarketing #CreativeConcepts #Ads #Marketing #TikTok #UGCtrends #VideoMarketing