Kickstarter’s Post

Here’s a helpful guide for all crowdfunding creators to simplify international shipping!

Only a few days of crowdfunding left. There's still time (and allocation left). I've stress-tested our messaging through Google's LLM models. I wanted 0 bias. Here’s what it’s come up with. 🔥 There probably won't be another opportunity to buy Jointflows equity at this price point. 🔥 Don't be that person who regrets not having done it when we become absolutely massive. 🔥 Get your foot in the door. The minimum amount on the Crowdcube campaign is £10. Once the boat is gone, the boat is gone. Link to the campaign: https://lnkd.in/eQTnKAqE 𝘋𝘰𝘯’𝘵 𝘪𝘯𝘷𝘦𝘴𝘵 𝘶𝘯𝘭𝘦𝘴𝘴 𝘺𝘰𝘶’𝘳𝘦 𝘱𝘳𝘦𝘱𝘢𝘳𝘦𝘥 𝘵𝘰 𝘭𝘰𝘴𝘦 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘮𝘰𝘯𝘦𝘺 𝘺𝘰𝘶 𝘪𝘯𝘷𝘦𝘴𝘵. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢 𝘩𝘪𝘨𝘩-𝘳𝘪𝘴𝘬 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵.

🚀 Launching a successful crowdfunding campaign can be daunting. Many creators struggle with visibility, reaching funding goals, and marketing expertise. At Coolbacker, we're dedicated to helping you avoid these common pitfalls and achieve your campaign dreams. 📈✨ Key takeaways from our latest article on avoiding crowdfunding mistakes: 📋 Plan thoroughly: Lack of preparation can derail your campaign. A detailed strategy is essential. 🤝 Engage your audience: Build a strong community around your project for better support. 🔍 Transparent communication: Clear updates and honesty boost backer confidence. What's the most common mistake that can jeopardize your campaign? Discover the answer and gain expert insights by reading the full article! 👉 Read more here: https://lnkd.in/dDnytYwC

The future of crowdfunding presents exciting opportunities for agencies and freelancers alike. IgnitionDeck explores these potential prospects in their latest blog post. Find out how you can leverage this growing trend to benefit your business. Read more: @IgnitionDeck

Metrics matter, but I was measuring the wrong ones. I thought I had the playbook for equity crowdfunding campaigns down to a science. Count the dollars, track the spend, simple, right? Wrong. There's a vital metric I overlooked: Marketing Expense Ratio (MER). Why does MER matter? It tells you how efficiently you're converting your marketing dollars into investment dollars. It's not just about the amount spent; it's about the effectiveness of each dollar. Here's my wake-up call: MER isn't just another number. It's a compass. Calculating MER seemed daunting until I broke it down: 1. Total marketing spend - How much did you shell out to get the word out? 2. Total amount raised - This is the fruit of your labor. 3. Divide your marketing spend by the amount raised, then multiply by 100 to get your percentage. A lower MER means your campaign is more efficient. High MER? It's time to pivot your strategy. I learned the hard way that not all investments in marketing pay off as expected. But, by monitoring our MER, we've been able to course-correct swiftly, ensuring our marketing dollars work as hard as we do. Let's not make the same mistake. Start tracking your MER. It could be the difference between a campaign that soars and one that sinks. Are you monitoring your MER? Share your experiences below. Let's navigate the complexities of crowdfunding together.

Crowdfunding platforms such as Kickstarter help bring creative projects to life, acting as launchpads for creators by opening up a number of important benefits, but there are some pitfalls that can trip you up! For creators selling rewards to backers located in the European Union (EU) and the United Kingdom (UK), VAT may be applicable. For more, read our latest post! #crowdfunding #ecommerce #europe #mobilecommerce #Taxmatic

Carpedia's first fundraising was through equity crowdfunding (ECF) back in 2020. It was truly a route that we just 'langgar' without really knowing what it actually was. What we knew was we had a vision for our growth, and to execute the vision, we needed funds. At that time, we didn't know anything about VCs. We didn't know anything about accelerators. And without a proper reason, we just jumped into ECF. If you ask me why, honestly, I had no idea. It happened that a friend in the private equity recommended us to go this path, and we did what we do best- giving it all. Here are 7 learnings that we discovered raising through ECF: 1. Easy access to capital Mostly, you will be dealing with retail investors; your friends, family, and people who know you. But there is a caveat here: it doesn't mean anything if your business pitch and proposal are rubbish. 2. Retail investors Because they are retail investors, the main thing you get from them is only their money. However, I learned that especially in the early stages, you need more than just money. You need a strategic partner—someone who can offer you leverage beyond money; market access, advisory, network, or expertise in a particular area. 3. Anchor investors This is a mistake that we made. We didn't know any angels or sophisticated investors. We only learned from one of the successful issuer that prior to going live, they spent 1 year engaging with top corporate people and high net worth individuals so they could secure big ticket investment. 4. Networking exposure Because of our determination to close the campaign, we pushed ourselves to talk to easily more than 100 potential investors within the span of 4 months. It was a good training ground especially for me to learn networking and pitching. 5. Marketing, marketing, marketing Participating in ECF in Malaysia is about marketing. We crawled through every contact in our phones, used our social media, and talked to every media outlet possible. Because we wanted to push the campaign, in just 4 months we were featured in the mainstream media many times. 6. Valuation. Because they are mostly retail investors, they don't really understand how valuation works. No offense. They tend to accept whatever valuation the company proposes. As a result, most companies tend to overvalue themselves. The consequence? It is hard to raise a higher valuation in the next round with institutional investors. So, you might want to get your valuation validated by professionals or mentors who understand the market. 7. New skills I picked up many new things during the campaign itself: pitching skills, selling skills, networking skills, pitch deck writing skills, valuation, financial modeling, among others. I regard these skills as high-value skills that are really valuable to me as a startup founder.

🌟 Launching a crowdfunding campaign? Discover game-changing strategies for success with HubSpot! Dive into our latest article to unlock insider tips and maximize your campaign's impact. Click here to elevate your crowdfunding game: https://lnkd.in/gASipdxZ

🔓 Unlock the power of equity crowdfunding with our latest article! Delve into the statistics and trends shaping this innovative financing method, and discover how businesses and entrepreneurs are leveraging it for success. https://lnkd.in/dktyrpjU

As a first-time creator launching a crowdfunding project on Kickstarter, I was curious to learn more about the psychology of backers and what attracts them towards specific projects. Now, having spent one week running the campaign, I have some really interesting insights on the behaviors and motivations of backers. a) 80-90% of the initial support comes from people you already know. The psychological aspects here are easy to understand - they already know the creator, they have trust in their abilities, they believe in the project and they want to genuinely help get the project off the ground. The part that was surprising to me was the magnitude of support (80%-90%) that needs to come from your network, esp. because it puts a question on the value that comes from the crowdfunding platform itself (except for providing the software on which the campaign runs). b) The trajectory of the campaign follows a "boat" pattern. On the day of the launch, the campaign gets a lot of attention as it gets showcased in "New Projects" list and gets sent out in newsletters to the backers already on the platform. After the initial burst, the campaign settles down to a steady run rate, that is mostly driven by supporters from your network. We are yet to get to the ending stage, but I hear from other creators that there is a small burst towards the end as the campaign gets showcased again in "Projects Ending Soon" list. c) Experienced backers wait on the sidelines until a project is nearly or fully funded. This was really counterintuitive for me - if you are an experience backer, would you not support a project early and help it get past the funding line? Apparently not, and this seems to have a lot to do with the "All or Nothing" approach that Kickstarter takes for its campaigns. Experienced backers are driven by a passion to support new ventures and typically have a finite set of funds that they have allocated for funding projects in a month. By waiting for the project to get close to funding, these backers are basically increasing their odds of allocating funds towards a project that has higher likelihood of contributing to a successful outcome. There is also some reassurance in seeing that others have already shown their support, as social proof is a proxy for quality of the innovation. As a creator, understanding this behavior has taught me the importance of building early momentum and credibility. Engaging with potential backers, showcasing the project’s value, and securing early pledges are all crucial steps to reaching that tipping point where the crowd gets on board. It’s a fascinating reminder that, in crowdfunding and beyond, success often hinges on building trust and demonstrating value. -- Check out our campaign here: https://lnkd.in/g-8MQDBa #Crowdfunding #Kickstarter #Psychology #UserBehavior