Khurram Hamid’s Post

I will be speaking at LEAP next week on how we are shifting from Marketing in a Digital World to Marketing in a GenAI World what this means for companies and how Accenture Song is leading the way in helping CTOs and CMOs to leverage GenAI to drive more growth through being relevant to their customers. #growththroughrelevance #accenturesong

Navigating today’s intricate business landscape demands a renewed take on #marketing to stay ahead of the curve 🚀 As we all know, marketers have long shouldered the responsibility of steering brands towards #relevance. However, with global shifts, technological advancements and unpredictable consumer behaviors, this task has become increasingly challenging. Accenture Song’s latest research digs into what we call the #Maestro approach - a life-centric perspective where marketing transcends its traditional boundaries to become an enterprise-wide capability, fostering cross-functional collaboration in every corner of the organization. Here are 4 takeaways that emerge from our findings: 1️⃣ 𝐑𝐄𝐂𝐎𝐆𝐍𝐈𝐙𝐄 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑 𝐈𝐍𝐃𝐈𝐕𝐈𝐃𝐔𝐀𝐋𝐈𝐓𝐘: understand clients as multidimensional individuals with ever-evolving needs and priorities 🔎👥 2️⃣ 𝐅𝐎𝐑𝐆𝐄 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐈𝐂 𝐑𝐄𝐋𝐀𝐓𝐈𝐎𝐍𝐒𝐇𝐈𝐏𝐒: encourage collaboration across functions internally and externally to navigate complex customer journeys effectively 🤝 3️⃣ 𝐒𝐈𝐌𝐏𝐋𝐈𝐅𝐘 𝐅𝐎𝐑 𝐑𝐄𝐋𝐄𝐕𝐀𝐍𝐂𝐄: streamline operations and redefine success metrics to ensure agility and responsiveness 🔄 4️⃣ 𝐂𝐎𝐍𝐍𝐄𝐂𝐓 𝐃𝐀𝐓𝐀, 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐀𝐍𝐃 𝐓𝐀𝐋𝐄𝐍𝐓 𝐈𝐍 𝐍𝐄𝐖 𝐖𝐀𝐘𝐒: leverage digital fluency and upskill teams to enhance experiences and adapt to ongoing change 📈 In a world of constant flux, viewing marketing as a symphony rather than a solo performance can enable businesses to hit the high notes 🎶 and synchronize #innovation, relevance and growth. Read the report and get into the Maestro mindset 📚⤵️ #Accenture #LifeCentricity #LetThereBeChange

When it comes to workplaces... #AI has been all-pervasive. It has genuinely triggered thoughts in every working professional's mind. The recently launched innovative and creative campaign by Mondelēz International truly stands out to showcase one of the most trending topics. It is on the relevance of humans in any workplace. Ogilvy has aptly expressed the background behind it: What if AI can do so many of our jobs that we're left with nothing to do? Who will teach us to do nothing? Ogilvy India, Wavemaker India, and #Cadbury have teamed up on a new campaign for 5-Star that created an esteemed university for that exact purpose. Nothing University is the place to learn critical post-AI life skills, with online courses like Pretending to be Busy, Buying Time, and Acting Busy. There is enough humor and fun in this since I visited the website and realized how the courses have been designed here. Do check it out yourself: https://lnkd.in/dcj5dKDp Irrespective of any technology that evolves, the importance of 'me time' is never going to fade away ;) The future rests in our own hands! What are your thoughts on watching this video...excited to read them in the comments 👇 Follow Vivek Khandelwal for more 🚀

The pace of change in marketing is astounding. We’re witnessing the impact of new tools that revolutionize the entire value chain—from problem identification and briefing to content creation, distribution, and beyond. Each of these tools is powerful on its own, driving efficiencies and insights that were once unimaginable. But the real game-changer lies in connecting them seamlessly. Right now, that integration is the Achilles’ heel, as true interoperability remains a work in progress. Until we solve this challenge, we’re in an exciting era of constant innovation, with new tools emerging every day. It’s a fascinating time to be in marketing, and I can’t wait to see how we tackle this next frontier. #MarketingInnovation #MarTech #DigitalTransformation #FutureOfWork Accenture Song

GenAi can inspire us or overwhelm us at the same time. But however overwhelming it may seem, we, as marketing professionals, must act and take on this new challenge! I was happy to discuss some of my views on the transformational effect of genAI on the marketing industry in a recent interview with Revista Biz. Let's lead the change! And lead it in a responsible way! #genAI #MarketingInnovation #Accenture

Recently completed 2 years with Accenture Strategy & Consulting. When I joined the firm in 2022, my skillset revolved around Digital-first Brand Marketing & Content Strategy. Over the past 24 months, I've upskilled and done work in... 1. Rebranding Strategy 2. AI-driven Conversational Advertising 3. Gen AI in Marketing Reckon it is good to evolve as a professional. It keeps you relevant in a world that's constantly demanding more from professionals. #Marketing

We're thrilled to share the success of our Digital Marketing Functional Workshop, organized by MATRADE under Mid-Tier Companies Development Programme (MTCDP) in collaboration with Deloitte Consulting Malaysia! The event, themed "Digital Marketing Mastery: Data-Driven Strategies and AI Innovation Framework" held at One World Hotel Petaling Jaya on 18th July 2024 has brought together industry leaders and Mid-Tier companies (MTCs) for an insightful exploration of the digital marketing landscape. The workshop kicked off with a welcome address by Puan Hasziah binti Mohd Yazid, Deputy Director of Mid-Tier Unit, Customised Programme Section at MATRADE. Participants, including representatives from past Alumni MTCs and current Wave 10 MTCs, engaged in interactive sessions designed to provide actionable knowledge and foster meaningful connections. Under the expert guidance of Mr. Ben Israel Donald Amaladai, Digital Strategy, Technology, and Transformation Partner at Deloitte Digital, participants delved into the power of data and personalization, crafted customer personas, and discovered the transformative potential of AI in marketing. Through interactive sessions, including hands-on activities and our expert’s insights, attendees gained practical strategies to drive business growth. The workshop concluded with an engaging Q&A session, acknowledgments of group accomplishments, and networking opportunities accompanied by refreshments. The event was a great success, underscoring the dedication of MTCs towards enhancing their competitiveness through digital marketing. Join us in celebrating the success of this transformative event! For more highlights, watch the Digital Marketing video highlights below. #digitalmarketing #AI #dataanalytics #workshop #MTC #MATRADE #MTCDP #Deloitte #marketingstrategy

"Just discovered Accenture's new approach to marketing, "Maestro," and it's a game-changer! This innovative framework focuses on breaking down silos and fostering collaboration across teams, ensuring that marketing efforts are aligned with overall business goals. By empowering marketing teams to become "conductors" of a company-wide symphony, Maestro helps businesses achieve greater relevance and growth. It's all about creating a seamless customer experience and driving meaningful engagement. If you're looking to elevate your marketing strategy, I highly recommend checking out Maestro. It's a must-read for any marketer looking to stay ahead of the curve. #marketing #innovation #Accenture #Maestro"

Accenture launched "Accenture Life Trends 2025" The ways in which people's views and behaviors evolve reveal opportunities for brands to meet them where they are. With the benefit of real human insights, businesses can refresh their offerings and processes, creating evergreen relevance and growth. In brief ➕ People are rebalancing key behaviors, shifting their priorities and figuring out how to meet their own needs in a technology-dominated world. ➕ Important evolutions in online interactions, parenting, work, life goals and how people choose to spend their time will affect businesses and brands. ➕ New technologies including generative AI have a role to play—and questions remain on what shape that role should and will take. Full Report https://lnkd.in/gjafgnTg

💡Brand content and advertising were once all about novel ideas that drove excitement and built emotional connections, but a strained economic landscape forcing severe budget cuts has since left consumers and creatives alike in a sea of content sameness and creative ''meh-diocrity''.   Those willing to invest in genuine creativity and new ways of working have a powerful opportunity to stand out. Content supply chains hold the potential to drastically promote collaboration, boost creativity, and leverage #GenAI to extend your creative capabilities. 🤖   👉Learn more about #ContentSupplyChain and Accenture's POV to help clients boost content creativity & velocity in the article I co-wrote with Samiksha Anvekar. ✨ #AccentureLifeTrends #Creativity #ContentVelocity #AccentureSong