Khalil Garriott’s Post

In today’s online world, Search Engine Optimisation (SEO) is key for businesses looking to attract and engage customers. While search engines are the go-to for finding information and products, the future is leaning towards AI-driven interactions. https://zurl.co/bJXt What are your thoughts on this? #AI #SEO #LLM #LargeLanguageModel #Search

Is SEO Still Thriving in 2024 ? Yes, SEO is still thriving in 2024! Here’s why:- Despite evolving trends, 93% of online experiences still start with a search engine, proving SEO is far from dead. Adapting to voice search, AI-driven algorithms, and zero-click searches is keeping SEO alive and critical to your digital strategy. Keep optimizing, stay visible! 💡 #SEO #DigitalMarketing #MarketingTrends #AI #VoiceSearch #ContentStrategy

How will Google’s new AI Overviews impact your SEO traffic? Will this torpedo your traffic? Boost it? Something in between? + One theory is that AI Overviews make it easier for searchers to find things, encouraging them to search Google for more things and increase overall organic search traffic (yay!). - The opposing theory is that AI Overviews give searchers a satisfactory answer to their question, so they won’t need to click through to your website, decreasing your organic search traffic (boo!). ~ I suspect the truth lies in the middle. Old, general, simple searches will be sufficiently answered by AI Overviews—expect to lose traffic from your high-traffic / ToFu / short-head searches. But searchers will start asking new, specific, complex questions they couldn’t before (where there’s no SEO competition)—shift your SEO strategy toward low-traffic / BoFu / long-tail searches. Google’s recent I/O event also unveiled many other changes to search that will impact your SEO. I’ll explain each one in future posts—follow me for more. If you need an #SEO to help you prepare for the future of #AI #search, connect with me. #Google #IO #Marketing #MarketingStrategy #DigitalMarketing

Chamber Pros, do you have any members that use their website to generate leads or customers? If so, you may want to share this brand new article with them. It shares how Search Engine Optimization (SEO) best practices ae changing due to AI and what to do about it. If your chamber gets leads, new members, or event sales through your website, you should probably read this too. Go to https://lnkd.in/gmABRs_C and give it a read. You can copy/paste the article into AI to help add context to your next AI prompt about content you want found through search. ❤ #Chamber #ChamberOfCommerce #ChamberPros

AI-Driven SEO: How Artificial Intelligence is Transforming Search Rankings 🤖📈 Artificial intelligence (AI) is revolutionizing SEO, making search engines smarter and more efficient than ever. AI-powered algorithms, like Google’s RankBrain, analyze user behavior and adapt to provide more relevant search results. 🌐 This means businesses must optimize their content not just for keywords, but for user intent and engagement. AI-driven SEO tools help marketers automate tasks like keyword research, content creation, and data analysis, enabling faster and more accurate decision-making. 📊 Predictive analytics also allows businesses to stay ahead of trends, ensuring their content meets evolving search requirements. As AI continues to shape the SEO landscape, companies that embrace these technologies will be able to boost their search rankings and drive more organic traffic. 🚀 #AI #AIinSEO #SearchRankings #SEO2024 #DigitalMarketing #ArtificialIntelligence #SEOTrends #SearchEngineOptimization #RankBrain #PredictiveAnalytics

The Future of Online Search: Will AI Make SEO Obsolete? The rise of generative AI in search engines like Google, Bing, and others is transforming the way we search online. Instead of browsing through links, AI will provide detailed answers to our queries. This shift could have a significant impact on the $68 billion SEO industry, making it obsolete. Websites and content providers have long used search engine optimization (SEO) strategies to increase their visibility in search results. However, with AI-generated answers, users will have less need to browse through these listings, rendering SEO efforts useless. Search engines will need to adapt to this new landscape, and it's unclear how the SEO industry will survive. The financial impact is significant, with the SEO industry projected to reach $129.6 billion by 2030. But what do you think? Will AI-generated answers revolutionize online search, or will users still rely on traditional search methods? Let us know what you think below. 👇 #SEO #GenerativeAI #OnlineSearch #FutureOfSearch #AIInnovation

As Google AI Overviews continues to expand and the SERP continues to transform, brands are learning how to optimize for generative search and adjust their strategies to avoid decline in organic site performance. Customers like Leonardo Gallina, SEO Consultant at Orange Line, trust us to deliver data that helps them create value for their clients and this will now increasingly include real-time AIO results data. #GenerativeSearch #GoogleAIO #DigitalMarketing Learn more about the AIO data you can collect with our SERP APIs: https://lnkd.in/dudN5JKi

Have you heard of Google's new search experience? Are you getting ready for the change? 🤔 AI will generate cohesive text summaries of information from diverse sources, removing the need to click on search results and helping users understand complex topics. The shift towards question-and-answer searches demands a new approach to SEO. It's about being precise, informative, and above all, visible in a sea of generic answers. Here are some tips: • Adapt content to Q&A formats: This involves identifying common questions your target audience is asking and crafting content that directly answers these questions. • Embrace technical SEO enhancements: This includes improving site speed, ensuring mobile-friendliness, using schema markup (structured data) to help search engines understand and index your content more effectively, and optimizing for featured snippets. • Ensure your content stands out to both AI and users: It's about striking a balance between optimizing for AI (through keyword usage, structured data, and other SEO practices) and crafting content that provides real value to users. 👉 Read this guide to learn more about the update: https://hubs.ly/Q02n_kPZ0 #SGE #GoogleUpdate #GoogleSearch #SEO

The new Google AI Overviews promise to include search ads, clearly labelled as sponsored results, while continuing to direct users to web content. Small businesses must focus on maintaining high-quality, SEO-friendly content to remain competitive. The AI Overviews tap into the Google Shopping Graph, with over 35 billion product listings, providing detailed product info and recommendations for shopping queries. This reinforces the importance of SEO in the evolving search landscape, especially for businesses looking to enhance their online visibility. What are Google AI Overviews? How do they influence small business SEO? Click the link to answer these questions and more. https://lnkd.in/ejmXVEsX #HawkSEO #SmallBusinessSEO #GoogleAIOverviews #AIOverviews

The SEO universe is always evolving and it can be a challenge to keep up with all the updates (and leaks😏). From AI strategies to the rise of E-E-A-T principles, we’ve put together a quick rundown of what’s trending right now. So if you haven’t implemented this in your strategy yet, there’s no better time than now! #SEO #SEOStrategy #TrendingNow #DigitalMarketing