KFUPM AIChE’s Post

A QUICK REMINDER. Remember I said I have a great News for you. This news right here is going to change your life for the better with extra spice on it. Oh, yes I know you are so eager to know what this great News is all about . Have you heard of a great conference coming up by November 2024. It's called maaaaaaaaaaaad marketing. Bia ngozi, don't sleep on this information. This is a life changing event. Yes it is taking place by November but the ticket will be open today 10th of june . By 2pm the portal for registration will be open . Just a little secret from me to you 😉 Do you know people are already lining up for this registration. Guess the speaker. Hello. Our very own Chioma Ifeanyi-Eze Amazing. I don't think you really know who ma, chioma is. Hurry now to her page and grab your seat for registration by 2pm. When she says it is going to be maaaaaaaaaaaad marketing truly is going to be maaaaaaaaaaaad marketing with an extra touch of more maaaad because she loves putting extra. Hurry hurry hurry now and take your seat. #chiomaifeanyieze #maaaaadmarketingconference #LifeChangingOpportunities #billionairemindset

Do these before choosing to participate in a Tradeshow exhibition: -Choosing a useful Giveaway -Build a strong digital presence -Plan for long-term participation -Focus on designing the best booth at the event -Research at least two years before participating Understand the objective Decide the budget Choose appropriately Subscribe to my Newsletter: https://lnkd.in/d9M-tyUq to know in detail

🎤 Expert Insights with Kousik Bhattacharya!   Join us for an exclusive interview with Kousik Bhattacharya, a digital marketing maestro with over 18 years of experience. Kousik has built and managed a $600 million e-commerce business and spearheaded brand marketing strategies in over 25 countries. His innovative and strategic approach has driven impressive results across various industries, including enterprise software, retail, education, and e-commerce.   Why Attend? Learn from the Best: Gain invaluable insights from Kousik’s extensive experience in digital marketing and event promotion to attract the right event audience. Understand the strategies that have led to his success and how you can apply them to attract the right audience and promote your events effectively. Actionable Strategies: Discover practical tips and techniques to boost your event marketing efforts and achieve higher engagement. Learn how to build pre-event buzz, and ensure attendee engagement. Exclusive Tips: Get exclusive hacks and insider information on effectively leveraging the right channels and motivating registrants to turn up and engage on the event day. Boost Your Skills: Enhance your event marketing skills with proven methods and actionable advice that you can implement immediately to see tangible results. 📅 Date: 14th August 2024 🕒 Time: 6:00 PM IST 🔗 Register Here: https://lnkd.in/g2BECwST   Don’t miss this opportunity to learn from one of the industry’s top experts. Elevate your event marketing game with Kousik Bhattacharya!   #EventMarketing #EventMarketing #Interview #KousikBhattacharya #Samaaro

𝐁𝐞𝐲𝐨𝐧𝐝 “𝐏𝐚𝐫𝐤𝐢𝐧𝐠 𝐂𝐚𝐫𝐬”: 𝐑e𝐭ℎ𝐢n𝐤i𝐧g 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐢𝐬𝐩𝐥𝐚𝐲𝐬 𝐚𝐭 𝐌𝐚𝐣𝐨𝐫 𝐄𝐯𝐞𝐧𝐭𝐬. As a Zimbabwean Motor Industry Professional (and Marketing Practitioner – I hope), I'm familiar with the traditional approach of showcasing vehicles at events like the recently concluded ADMA and ZITF showcases. We display what we have, hoping to find buyers. But in this digital-driven era, is this static approach (what I term "parking cars") still effective? 𝐓𝐡𝐞 "𝐓𝐨𝐦𝐚𝐭𝐨 𝐕𝐞𝐧𝐝𝐨𝐫" 𝐏𝐫𝐨𝐛𝐥𝐞𝐦: Think of it this way: Imagine selling tomatoes on a street where everyone else is selling tomatoes too. How do yours stand out? Just displaying them isn't enough. 𝐋𝐞𝐬𝐬 𝐢𝐬 𝐌𝐨𝐫𝐞: 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I propose a shift. Let's move beyond "parking cars" and create interactive experiences. Design a space that draws people in, inviting conversation with knowledgeable salespeople who can tailor their approach to each customer's needs. 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 & 𝐑𝐞𝐥𝐚𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: In today's world, information is king. People come to events pre-exposed to brands and products. Don't bombard them with the same information. Spark curiosity with "𝑤𝑜𝑤" moments that reveal things they didn't know. 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲: Spark Curiosity & Ignite Desire: Creativity is king! Use visuals, sounds, and staging to ignite curiosity. Tell a story that's consistent across all your marketing platforms – before, during, and after the event. This reinforces your brand's message. This tells your market that you provide solutions that ignite the desire to buy your product or service. 𝐓𝐡𝐞 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧: 𝐆𝐨 𝐁𝐞𝐲𝐨𝐧𝐝 “𝐏𝐚𝐫𝐤𝐢𝐧𝐠 𝐂𝐚𝐫𝐬” If you haven't embraced this approach yet, there are upcoming events where you can put these ideas into action. Let's ditch the static displays and move towards creative event marketing strategies that foster connections and drive sales. Tell me what you think in the comments below. What creative event marketing strategies have you found successful? Let's discuss and elevate the Zimbabwean approach to marketing at key industry events and grow our standards beyond repetitive and boring!

I went to Download Festival last weekend. Here's what it taught me about B2B event marketing... Just joshing with ya 😝 Tbf this trend doesn't really work here as attending Download probably *could* have taught me a fair few things about events marketing and management. If I'd wanted that. However, I wasn't there for lessons and learnings, I was there to switch off and have some fun 👏 But for the sake of the ol' LinkedIn algorithm and perfect post length, here's a few points of wisdom I did take: 🌭 Limp Bizkit have still got it. 💩 Mixing straw into mud helps initially, but then creates a cement-like texture that's impossible to walk through. 🎸 If you're going to book Busted, factor in the thousands of millenials who think of them nostalgically, and put them on a bigger stage! A banger of a weekend despite the appalling conditions (I'm still recovering) and the optimal place to properly switch off. Because who can think about work when you're trying to survive living in a literal bog for a few days??!! Keep rockin' events profs🤘 #marketing #eventsmarketing #eventsprof

Ever stop to think just how crucial a killer marketing strategy is for your business? Seriously, it's like having a magic wand that can move mountains. But here's the kicker: a lot of folks don't realize its power! Picture this: a $20,000 plant. Yeah, you heard me right, a plant! Sounds bonkers, huh? That's almost the price of a small house in the suburbs! But hold onto your hat, because it gets crazier! That same plant shot up to a jaw-dropping $170,000. Mind-blowing, isn't it? And guess what made that happen? You got it—killer marketing. Now, here's my secret. I put together this mind-blowing promotion from scratch. I was the cameraman, the editor—heck, I did it all?!! (my goodness!) Sure, anyone could've slapped together a video, but trust me, it's all about the finesse. See, I've been in the trenches, building a business from the ground up with my wife. So, armed with my marketing know-how, I poured my heart into this promo. I knew my audience inside out, targeting folks from all walks of life. It wasn't easy, but boy, did I hit the bullseye haha But wait, there's more real talk here. Getting eyeballs on Facebook without shelling out for ads? Now, that's a Herculean task. Yet, somehow, we racked up over 29,000 views, with people sharing it from everywhere hahaha Before the big reveal, I'd already drummed up buzz by chatting with plant groups, influencers, you name it. It was like a whisper campaign on steroids, and boy, did it pay off! Well, I knew it would! Plus, being a community manager for various plant groups on Facebook? Talk about a golden ticket. I milked that opportunity for all it was worth, teasing members and hyping up the event online. And guess what? The grand finale was a smash hit. We made waves, all thanks to my savvy digital marketing chops. So here's the bottom line: if you want your business to soar, you've gotta give marketing the attention it deserves. And hey, if you're not a marketing whiz, no sweat. Just find someone who is. Trust me, when it comes to business success, marketing is the name of the game—whether you're into the real estate business, beauty products, services, retail, or buy and sell. #digitalmarketingmanager #socialmediainfluencer #marketingstrategy #marketingtips #socialmediamanager #videoeditor #virtualassistant #marketingmanager #marketingstrategies #promotions

Ready to boost your brand this fall? From Trunk-or-Treats and fall festivals to hosting your own events, there are endless ways to engage your community and grow your business. Stay tuned for more tips and detailed strategies coming your way! Plus, learn more about our services and how we can support your marketing efforts this season. 🎃🍁 #SSI #StSimonsIsland #GoldenIsles #TheSymmesGroup #MarketingWithTSG #TSG #TailoredStrategicGrowth #MarketingServices #MarketingTips #SeasonalMarketing #LocalizedMarketing #CommunityEngagement

Discover the power of seamless marketing with Panache! 🌟✨ From Social Media Management to Event Planning, we've got all your needs covered. Watch how we turn creative ideas into impactful results. Ready to amplify your brand? Let's get started! 🚀 #PanacheQa #PanacheQatar #SocialMediaManagement #MarketingStrategy #MarketingMagic

🚨Let me share with you one of my favorite and most effective digital marketing strategies that I recently successfully implemented. The name of the game was FoMo (Fear of Missing Out)😄 For the recently concluded AFMASS Food Expo - Africa's Largest Food Industry Trade Shows, we implemented Pre-, During, and Post-event digital marketing strategies to ensure maximum visibility, engagement, and attendance, resulting in a successful and impactful event. My favorite part of the campaign which was also super intense was executing "During the event digital marketing strategy" which entailed actively sharing content about the event on social media platforms and email newsletter, alongside live-streaming the conference sessions plus showcasing the lively interactions on the exhibition floor. This felt like producing a Live show on Mainstream media and Mehn it was intense but fun at the same time as everyone involved brought their A game💪🏾. You might be wondering, what was the essence of running a digital marketing campaign during the event? 1️⃣. Since Afmass Food Expo is a Pan-African event, we wanted to give individuals across the continent a chance to be part of the event. 2️⃣. Our main aim was to entice those who could make their way to the venue, and it actually worked; as we saw a rise in foot traffic each passing day. Let's just say no one wanted to be left out (FoMo). If you are undertaking a digital marketing campaign for a specific event or initiative that is time bound, don't just focus on the Pre-event activities, ensure your campaign is full circle by incorporating a Pre, During and Post event campaign. At times the "During the event campaign" might be ommitted depending on the type of event you are undertaking, however, a pre and post-event campaign is very crucial. For instance, if you are hosting or taking part in a webinar, undertaking a campaign to raise-awareness about it and drive sign ups will aid in boosting attendance and after it is done, it's prudent to update your audience on how the webinar turned out. In addition if it was a free session and you have the necessary resources, you could actually live-stream it to broaden your reach. Formulating and successfully implementing a Pre, During and Post campaign strategy, will ensure you create a compelling experience that will ensure your campaign achieves its goals. #DigitalMarketing #DigitalMarketingStrategy #LiveStreaming #DigitalMarketingConsultant

This is how we ROLLED @kolagra Rollin'Night ! Check our Event Management and PR work for KOLAGRA at the luxurious @waldorfastoriacairo ! #peakadvertisingagency #digitalmarketing #eventmanagment #BTL #production #socialmedia #marketing #eventplanning #mediaprodction #creativity