Co-Founder of AvenueCX | Host of All Things Content Podcast & of the Personalization Wrangler Webinar Series | Author
Harvard Business Review on personlization: "A BCG survey of more than 1,400 global C-suite executives found that 85% of business leaders plan to increase spending on AI in 2024. But most of that is earmarked for cost-saving initiatives rather than personalization. That is a mistake. We believe that personalization will be the most exciting and most profitable outcome of the emerging AI boom—but only for companies that make it a strategic focus." I could not agree more. Read the report and check out their personalization index. We have needed this type of analysis! "https://lnkd.in/e4t_5Xg2" Than you to the authors for this contribution to the practice of personalizaton: Mark Abraham and David Edelman #personalization #omnichannel #cx #content #contentstrategy
