Founder & Director, The Affiliate & Partner Marketing Association: educating, advocating and elevating the affiliate industry | Also, speak to me about affiliate consulting, strategy, data, editorial and content.
Google, tracking and cookie classification - the triple affiliate threat and not in a good way. The Affiliate & Partner Marketing Association State of the Nation report asked brands, agencies and publishers what impact they have on their investment and confidence in the channel. The findings are a wake up call for the industry but they are recognised and I think there is a determination to put on a united front in tackling them and - where possible - offering practical advice and solutions. I've written a few words about why they could dominate affiliate discussions in 2025 and how The APMA is well placed to help. Link in the comments... #theapma #affiliatemarketing #partnermarketing
Founder & Director, The Affiliate & Partner Marketing Association: educating, advocating and elevating the affiliate industry | Also, speak to me about affiliate consulting, strategy, data, editorial and content.
1mohttps://theapma.co.uk/the-affliliate-marketing-challenges-defining-the-industrys-future/