Kerry Hew’s Post

Can you really fail with cold emails? 🤔 Of course! But in my opinion, the real failure doesn't exist if you do things right. If you don't, then there are two ways to fail (so read carefully): 1. If you continuously spam people. - Many people tend to do that by using pushing sales strategies when doing cold sales outreach. When they do that, they are perceived as spammers and that ruins their reputation and also decreases the deliverability of their emails. 2. Failing to technically set up your email for high deliverability. - Not using the standard procedures of email verification and email warm up. Instead, if you set up everything correctly and you focus your follow ups on value you provide to a person instead on sales, then you can't fail.

Break-up Emails. Not the emails trying to let your significant other down easy, but rather those cold call emails that you swear is the first email a salesperson has sent you. It's time to ditch them. Seriously. They were creative and interesting when they were new, but now that everyone is doing it, they are just annoying. Additionally, if you're telling a prospect in a break-up email that this is it and there will not be any more contact, but then send that same email 5 more times, what are you telling your prospective clients? #salesops

You’re sending cold emails… but are you sending great cold emails? Most sales reps talk about themselves too much. But buyers don’t care about you—they care about their problems. Here’s the game-changing formula that boosted my reply rates: 1️⃣ Start With a Personal Hook: → Mention something specific about the person or company. Make it clear you’ve done your research. 2️⃣ Lead With Value, Not Features: → How will their life improve? Save time, make money, reduce hassle—spell it out! 3️⃣ One Clear CTA: → Don’t ask for a “quick call.” Ask a simple, easy-to-answer question they can’t resist. 💡 Example: “Hi [Name], noticed you’re expanding into [market]. Many brands we work with in [industry] faced similar challenges and increased [result] by 30% with [solution]. Is exploring this worth a chat?” Keep it short, value-packed, and buyer-focused. Test it out—and see what happens!

ROI on your TIME when calling out of CRMs is GARBAGE ??👨💻 Dialling out of these has its benefits for sure…… Even if they are few However The biggest problems sales reps face ROI on TIME and not having enough CONVERSATIONS. Making calls can be tough, but when you’re making 50 calls and it’s taking you over an hour…. It’s not just tough it’s horrible, Not only does it take forever But you will typically CONNECT to only 1-2 people and that’s based on the US connect rate of 3% Out of them 1-2 people you may not even conversate with 1. This means for reps to CONNECT to 5 people they must spend 3-4+ hours to call 150 numbers. (That’s a generous time by the way) It also assumes the data they have is of prestine condition! It’s also on the assumption your number isn’t labelled “SPAM LIKELY” Compared to calling with Salesfinity where: 1.making 150 calls take you less than half the time. 2.Numbers reputation is constantly Monitered for SPAM. 3.Calls dynamically to maximise your connects and avoid burning prospects and spamming TAM. 4.Avoids you listening to voicemails, answer machines and bad numbers. 5.Automatically dispositions your calls. 6.Connects you with only people. Let’s hear it!👀💭

Do leadmagnets provide both parties mutual advantages? 📚 You receive hard to get information (hopefully). ⚡ They receive exposure and your email. I got some invaluable insights for free when I first started automated outbound sales. Looking at you Aaron. Reid He got exposure and my email, and I an overview of common mistakes and solutions in outbound sales. In this case, I even profited way more than he did. An unfair trade? I don't think so. The extra reach provided by each one of us, is a commodity. Use it wisely. Choose whom you give extra attention. Towards the meme: I still have many unopened docs in my download folder. The why is simple: ⏳ It takes too long Many people don't automate them sending over information and you wait for hours, days, weeks. When you finally receive it, you are not receptive due to other tasks, you put it aside for another time. 💨 Gathering digital dust. If you want people to actually read your lead magnet: ❗ Don't let them wait ☝ Or make it interesting enough, that no matter when they get it, they have to read it immediately A simple questionnaire combined with Zapier & your email, takes this over for you. So if you read this and find yourself guilty: Consider automating this process.

Most people do not know the math behind their cold email Here's how you efficiently get more sales calls (and close 5+ clients per month) First, you need to know your current numbers, but let's make some general assumption - 1/4 Positive response is converted to a call (20% meeting book rate) - You are getting 1 positive response for every 350 emails sent - You close 1/4 sales calls (20% closing rate) Now if you want to get an extra 5clients, here's how many emails we need to send 5 clients -> at least 20 sales calls (20% closing rate) 20 calls -> at least 80 positive responses (20% meeting book rate) 80 positive responses -> 28,000 emails sent (one positive per 350 emails) Now the number seems much higher, doesn't it? That is why you should always know your number, rather than mindlessly sending a few hundred emails per day

If anyone tells you there's a 'secret' to making TONS of sales from email run in the other direction. Here's the truth... The key is: A Good Offer + Quality List + Simple Messaging + Consistency A Good Offer: You solve a painful specific problem, in a specific timeframe, for a specific person. Quality List: Are the people on your list the right fit for your offer? Do they have the pain point you solve and desire the dream outcome you provide? Simple Messaging: Stop the Jargon. Keep your emails simple, actionable, and clear. Consistency: Your prospects are busy. Busy people need reminders. Show up in people's inboxes consistently and remind them you exist. The more times someone hears the same message, the more likely they are to act on it. If you expect to send 1 email and see sales flood in, you're doomed for failure. Save this one for later ;)

The amount of people just losing free $$$ by not having automated email follow ups is insane to me. Here are the 3 subsequences that are REQUIRED if you do cold email outreach: 1. Interested (Wants more information) If someone asked for more info, and you gave it to them, then they didn't book a meeting or advance the conversation - you lost their interest or they forgot. You need to follow up with case studies, a new sales asset, or more context from previous email covering a different angle (value driven). And then what I like to do is link my calendar (I don't like my calendar in email 1, I pitch direct times) 2. Cost? If someone asked for cost, most of the time you do not give direct price in the response email (a cardinal sin 🤣) But what I do in the first email in the SS is give price. They could be a buyer but someone asking cost is 1 of the 2 personas: The persona that wants the cheapest possible deal or commission based services. The persona that has no time, lots of cash, and might just want more upfront information than others. 3. Interested (Has objections) This one is going to be highly dependent on your business model but ideally in this SS you want to follow up with tons of value and case studies. It will be similar to the first SS though. And then for these subsequences I generally follow up for about 3 months before I consider it a lost deal. But you can follow up forever (maybe not) if you want. Just make sure its not empty follow ups every single time. a quick bump is good though after 5-6 weeks. That's it for subsequences, if you have more reply scenarios - make more subsequences. #coldemail #sales #b2bsales #b2b #outbound

How to close more sales? 👇👇👇👇👇 🔥 RESPOND FASTER 🔥 That’s the simple but effective change! Here are the stats to back it up: 46% of customers expect companies to respond within 4 hours. Yet, the average response time is 12 hours*. This is a huge opportunity to stay ahead of the competition and close more sales by being the quickest at: Live chat response time Email response time Call back time — Was this post helpful? Repost to share the knowledge or save for later 💜 #marketingstrategy #salestips #digitalmarketingagency

I've never met anyone who became successful by complaining. . . . Email deliverability and open rates are rough right now. It's bad, I get it. So, a couple of things we can do here: 1). Complain about it and keep sending out emails that don't get opened, hoping something changes. OR 2). Figure it the f*ck out. I choose the latter. Instead: - Start your prospects in a general sequence. - Look for opens and engagement - Move those who engaged to an "opened my email" cadence. - Hyper-personalize to those in said cadence. Never, ever, ever, eeeeeever hyper-personalize and spend time on a prospect who might not open your email. Send "scout" emails relevant to a company or industry first. Then, move people to a more personalized approach once they're willing to dance with you. Oh, and when you email only people you know will open (because they did), your open rate will go up. See how this works? Don't get cheated. Happy Selling! #sales #digitalmarketing #salestips