Keren Speck’s Post

How to deal with disinformation: Elise Labott, international journalist, shares some tips on how to identify and avoid false and misleading information, develop your fact checking skills, and analyse content critically.

The Big Six... ❓Are you including them? Press releases mostly follow the same format and including the Big Six is no exception to the rule. They’re the five Ws and the H: 👉 who 👉 what 👉 when 👉 where 👉 why... and 👉 how Whether or not you think they’re important, ensuring that you answer these vital six questions in your press releases means you’ve included all the vital information a journalist needs to craft their story. The Big Six form the bare bones of every story, so make sure you always include them. #pressreleasewriting

Ever wonder how to think like a reporter? 📰 Check out this quick read from National PRSA for tips on understanding the journalist's mindset. Read here 👉 https://buff.ly/40CnCAO?

I just wrote the first draft of a long form article that I would love to get opinions on. If any of my professional journalist friends are willing to do so, please DM me your email address and I will send it to you.

Hot pro tip: if you want to subdue a tough journalist before you make a critical media announcement, just send them an email with 'innovative solutions' in the subject title. 100% guarantee (or your money back) that they won't be able to get out of bed for at least two days. (And even then, they won't be quite the same ever again.)

A strong story isn’t just about what you have to say—it’s also about what matters to your audience. 📝🎯 Get expert tips on how to write like a journalist and craft releases that engage both readers and reporters. Learn more: https://ow.ly/XLrf50TS40L #PublicRelations #PressReleases #MediaRelations

Knowledge is knowing that a compelling press release will get your brand attention. Wisdom is knowing that you shouldn't email blast it to every journalist in the U.S. #publicrelations #professionaldevelopment #insights

The seven C of Journalism are: Clear, Correct, Complete, Concrete, Concise, Considered, and Courteous.

Don't miss this episode with Anthony Tao! Explore the relationship that so many have with Beijing, through Anthony's poetic form of journalism, and hear the reading of a few of his and Kaiser Kuo's favorite pieces. Link in comment!

Are you a journalist attending your first conference? Consider these tips by Elna Schütz to learn how to prepare, focus and connect to cover it like an expert: https://buff.ly/48AddYp