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I've had 116.419 post views, according to an email from LinkedIn. I don't know over what period. Nor the likes, comments, shares, and "engagement" that this generated. And certainly not the enquiries, leads, and business that it brought about. Indeed, I'm not sure what it means? Because post views are simply another form of Impressions. Impressions are how often your Ads are displayed by Google Ads. It doesn't mean that they were visible. Nor that they saw them. And certainly not that they clicked. Indeed, if you are monitoring Impressions, it suggests that your Google Ads Campaign is unlikely to be performing well, commercially. Because it's clicks that lead to enquiries that lead to sales, that are important. Has this post left an impression on how you manage your Google Ads campaigns? I'm #KennethMackay, writing about #GoogleAds, #PPC, and #OnlineMarketing. Follow me for more insights.
Jason Osborn
5mo
I agree with your point that clicks are ultimately what lead to sales, but impressions play a crucial role in the customer journey. Many customers may not click on an ad immediately, but seeing it multiple times can help build trust and credibility with the brand.
Interesting perspective on the importance of clicks over impressions. However, we think it's worth mentioning that impressions can still provide valuable insights into the visibility and exposure of your ads, which can ultimately contribute to driving conversions in the long run.
We agree with your point about the importance of clicks leading to conversions in Google Ads campaigns. However, it's also important to consider the different stages of the customer journey - from awareness to consideration to conversion. Post views can play a role in each of these stages.
Mary Collin
5mo
Interesting point about the focus on clicks for generating leads in Google Ads campaigns. Have you considered incorporating remarketing strategies to target users who have viewed your ads but haven't clicked yet? It could be a way to maximize the impact of your campaigns.
Gareth Wax
5mo
Your skepticism about LinkedIn's post view metric is valid. While visibility is important, shouldn't the focus be on concrete engagement and business outcomes? How can marketers better measure the true impact of their social media efforts?
Kelley Ridings
5mo
Kenneth, you always leave us with things to think about. I could make an impression pun, but I shall refrain. You're always helping us think of ways to enhance our outreach through ads.
It's always interesting to hear different perspectives on how to measure the success of online marketing campaigns, Kenneth. The key is finding a balance between metrics like impressions, clicks, and conversions to optimize performance.
Troy Hipolito
5mo
Absolutely, focusing on clicks and conversions rather than just impressions is crucial for a successful Google Ads campaign. It’s all about turning visibility into tangible results like inquiries and sales.
Neal Bastick
5mo
I don't use LinkedIn ads, but most of the stats the platform provides to organic users are of relatively little use - other than as vanity metrics. Completely agree about impressions. Somebody scrolling straight past your post in their feed is hardly the same as actually reading it!
😂 love the ending. We know that impressions are not a reliable source of data. What would you say is the "point" of impressions?