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Kenneth Mah

Director of Marketing | Data-Driven Marketing Executive

Action Box Your Landing Pages Make it visible. In Tim Ash’s 2012 Book “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversion”, he talks about an ‘Action Block’ where users are visually directed to a place where they can interact with the desired activity for your page. It’s old wisdom, but it still holds true today. Instead of losing the call to action in the dark colors of this page, pull it out into an action block and watch your landing page performance and lead generation activity improve. Check out the Kilometer Marketing Blog to see more tips and tricks to improving your digital marketing, landing pages, and eCommerce performance. https://lnkd.in/gkwseDne

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