Ken Wienand CA(SA) CTP’s Post

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Fund Principal : Turnaround and Value Add at Public Investment Corporation

Whitey Basson is ,next to Warren Buffet my absolute epitome , of how to be an excellent business man .or as he says grocer..he saw the gap in the market..spent physical time in his stores..meeting and observing his clientelle..understanding there needs and requirements..he understood that given the current situation in South Africa.. what his customers desired..or what would bring them into his stores..his research showed that sources of protein.which in his case was chicken was crirical to a family..his group became the largest retailer of chicken in the country..he uses multiple suppliers as the rate he sells chicken no single supplier could offer can supply him I remember one of my first Turaround was Pharma Natura..I remember going to my first meeting in Cape Town with Pieter Engelbrecht..CFO of Shoprite at that stage.. this is where I received my first Masterclass on using big data to run your business..we arrived in Pieter office with great aplomb with how our Turnaround for the company and how in 18 months we were going to turn the company around and be bigger and better..in his quiet way he politely greeted us..then went to his dashboard..pulled up Pharma Natura and proceeded to give us a store per store sku per sku how our products were turning in the stores..where we had not read the room..and showed how we had incorrect SKU in incorrect stores..understanding that we were totally out of our depth as Turnaround Specialists..a lesson I learned that day stuck with me ingrained for the next 15 years..always ask if you don't know you will be better of for this..Luckily the Shoprite team understood we needed assistance..they 'helped us out that day by agreeing not to move our SKU for 6 weeks if we worked to fix our total shambles of a company..just cost us serious advertising space..3 for 2 specials and providing lost leaders..Pharma Narura..had to rethink its strategy..they had a world class manufacturing facility..licenses to manufacture up to Schedule 4 medications..we needed to reconsider suppliers as whilst they were giving us excellent product they were not competitive in pricing and consistency in supply..this is where we learnt about white labeling the well known products..start manufacturing for third parties..marketing to your audience...this has what has made Dischem and Clicks such large dominant players in the retail pharmacy space..Shoprite..solution open pharmacies instores..eat the R4 to R15 rand Levy.. allow to drop your scripts off and go and do your shopping there are now 144 Medirite pharmacies in Checkers and Shoprite stores in South Africa..what was achieve by doing this..I know go to one store where I can do all my business..even buy my tickets for shows..buy my lotto tickets and do international money transfers...I also spent more time in the stores.. Whist I am sure that Pieter will not remember me I will never forget the Master class ..based on Whitey philosophy I will be forever grateful....

Whitey Basson’s biggest regret

Whitey Basson’s biggest regret

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