Kelsey B.’s Post

ICYMI: On Tuesday, Front Office Sports announced our inaugural list of 𝑩𝒆𝒔𝒕 𝑽𝒆𝒏𝒖𝒆𝒔. 🏟️ Organizations across the industry submitted applications and responded to questions about their technologies, mobile app features, food options/dietary inclusivity, transportation offerings, mixed-use functionality, and overall venue design. Sports Innovation Lab analysts and venue experts then reviewed all submitted entries, identifying key initiatives and activities that aligned with the evolving demands of the modern sports fan, and the responses were scored accordingly. Attributes considered for this award process were: ➖ Novel technologies that improve and enhance the gameday experience ➖ New approaches to simplifying and speeding up the merchandise and concessions process ➖ Exciting and engaging menu items ➖ Efficient ingress, egress, and wayfinding ➖ Facilitated transportation ➖ Easy access to wireless connectivity ➖ Physical and Cybersecurity ➖ Mixed-use development opportunities ➖ Venue design features Check out the full list ⤵️ https://lnkd.in/gjPGJ_tn

What’s the easiest way to “event-ize” a store’s Grand Opening? When you need to make a big impression, top-tier DJs provide a great bang for your buck. H&M, one of the world’s great retail brands, and representing over a decade of history as a client, recently partnered with Scratch to energize a slate of openings across the US through the power of music and human connection. Local DJs excel as brand advocates, infusing vibrancy and excitement into newly unveiled locations by seamlessly representing the local culture – turning store openings into lively community gatherings. Scratch creates buzz and excitement around store openings for brands like JD Sports, BoxLunch, Belk, and more, ensuring that their customers keep coming back for more. Between a team that makes everything a breeze, and a proprietary network of 7,500 vetted DJs across North America, you can rely on Scratch to curate the right talent, when and where you need them. Ready to amplify your next Grand Opening? Get in touch today! #retailmarketing #experientialevents #storemarketing #instore #retail #grandopenings

Reflecting on an incredible Administration Meet where collaboration and creativity ignited sparks of innovation! 🌟 As asset managers, we cherish the bonds we've built with our tenant companies. Our recent gathering united HR representatives and administrators in a dynamic session aimed at optimizing our shared spaces and experiences. We kicked off with a spirited Tambola activity, fostering teamwork and engagement amidst laughter and friendly competition. 🎉 After refueling with delicious snacks, our partners shared valuable insights for enhancing our collective environment. From brainstorming innovative solutions to fostering community, the event was a testament to collaboration and continuous improvement. Together, we explored new ideas and embraced feedback to elevate our asset management experience. Thank you to all who joined us on this journey of growth and meaningful connections! 💼✨ #AssetManagement #Collaboration #Innovation #Teamwork #tenantengagement #SOYAssetManagement #Club125 #ShoppingSpree #LiveMusic #FunTimes #CommunityEvent #Entertainment #FamilyFun #LocalFair #ShopLocal #SupportLocal #FairFun #LiveEntertainment #FunActivities {Community event, Live music, Shopping spree, Family fun, Entertainment, Fun activities, Local fair, Outdoor event, Artisans, Food stalls, Craft vendors, Live performers, Family-friendly, Vendor market, Cultural experience}

"Members-Only clubs. So hot right now." - Mugatu. This was a fun article from GQ. I too had seen these starting to pop-up around the world recently. I do wonder when will this trend arrive to Helsinki. Perhaps as a space for Influencers and other wealthy twentysomethings whom might appreciate a space free of fellow folk trying to snap a photo? A co-working space / studio facility / chill-out lounge? I bet a PR-company would happily provide tons of free stuff to a space populated by influential trendsetters. Whoever ends up setting one up better give me a black entry card. I was surprised by the pricing of these clubs mentioned on the article. I expected them all to have insane 5-to-6-figure membership fees, but many felt somewhat "reasonable". But then again, if you want to be part of a members-only club, why would you choose a budget one?

Main Street Summit is less than 2 months away… you in? Main Street is organized like a festival with loads of simultaneous programming in venues around downtown, and multiple pass types. The team has been working hard to design the content to allow for you to go deep based on role or interest, or to be able to drop into a wide range of discussions. Choose your adventure. Last year I moderated one discussion where we went deep on shipping logistics and negotiation, and another on family governance and involving younger generations in the family biz (or not). This year, plans are in the works on everything from sale-leasebacks to franchise royalties to the impact of higher interest rates to improving internal communication, and a lot more. As with most things, it will be what you make of it. But I encourage you to make the trip to Columbia, Mo. this October and join hundreds of other operators, owners, investors, and advisors to build relationships and share lessons learned in the real world. It’s designed to be the rare combo of energizing, productive, and a damn good time. Passes are available here: https://lnkd.in/dqmEq-Sk Dates: October 8-10, 2024

Fast reflections on my 6th #CannesLions, and feeling inspired and incredibly grateful for the experience and my network.   While my Cannes instincts came rushing back,... knowing that Môka on Rue du Commandant André will always have a breakfast table when your first option fails, the time needed to navigate La Croisette from the Palais to the Martinez (exactly 13min if you don't stop and chat with a friendly face along the way, which of course never happens), how to gracefully exit a long Thursday night dinner in time to reconnect at 'the pubs' with colleagues, clients, and partners before the exodus, the Rue d' Antibes route is the fastest to Le Suquet (and that a late dinner at the foot of the old town still puts you at #AmazonPort in under 5mins or on this particular night just in time to be 'carried to Ohio in a swarm of bees' by the legendary, The National - see what I did there Samantha Bukowski? 🤣), and Cannes' one and only record shop, Discotis, is worth popping into for a stack of '60s French yé-yé pop 45s before heading to the airport,... #CannesLions24 felt different as I repped choreograph in my new role after so many years with #TeamMindshare. It was exciting to meet with new partners (and reintroduce myself to old ones), connect with a wider network of WPP clients, whilst also finding time to hang with my Purple People from around the globe. A few takeaways… 🛒 With consumers, marketers, and platforms aligned on #commercefirst experiences, it's clear #retailmedia is just media now. Plug for our new partnership with Incremental, where we'll use AI to rebalance the data asymmetry and unlock cross-retailer, outcome-based planning and optimization for our clients. 👨💻 Media dollars are actually following the availability of privacy-enhancing tech as marketers are seeking to widen their data aperture, and take an approach that puts #datacollaboration - not just data collection - at the heart of future growth on platforms. ⚽ 🏈 🎾 From the Palais to panels, brands have finally embraced athletes for their personalities off the field just us much for their performance on it. Brand x athlete collabs have shifted from spokespersonship to brand x (athlete) brand full-blown partnerships, with athletes bringing everything from media inventory to creator content to fashion and more. 📺 Brands as (commerce-enabled) media networks! So cool to see JPMorganChase have prime real estate this year for their new #ChaseMediaSolutions, and congrats to new friends Khatidja Ajania and team on launching Kinective Media℠ by United Airlines Media network! And the most important thing I took away… we have a team of rock stars. It was an absolute pleasure to spend time with all the brilliant, kind, fun nextgen data, tech and commerce leaders at choreograph and GroupM, and all of our agency client team partners. More big things to come…   Now time for so much needed R&R with the fam. Ahoj Praho! ✈

📣 Attention all marketers and advertisers! 📣 Are you looking to test, learn, and scale your marketing investments without breaking the bank? Look no further than MAD//Fest London (2-4 July), the UK's largest industry fest! And now, we've just launched two new limited budget-friendly options to make sure you're present, part of the conversation, and under consideration by 12,000+ top brands/agencies. Introducing our new low-cost options: 1️⃣ 10x picnic tables in our new 'Beach Garden' at an introductory price, including build, branding, power, meeting scheduling, complimentary tickets, and content opportunities. 2️⃣ 2x 'Club Lounges' - low-cost dedicated spaces where you can take a casual table (including all the good stuff above) and be surrounded by like-minded businesses. These options ensure that you will be visible to 12,000 brand/agency visitors and have a physical space to attend pre-arranged and on-the-fly new business meetings. Plus, they're the perfect way to 'test' and scale-up your involvement in MAD//Fest like so many businesses have done in 2024. Don't miss out on this opportunity to make valuable connections and grow your business. Book a meeting [email protected] or request our low-cost media kit today! #MADFestLondon #Marketing #Advertising #Networking

I felt alive again! 🙏 Last week, I had the opportunity to attend the #Whalies DTC conference in New York - an event I'm calling the "greatest Kiddush on earth!" 🥖 As a "connector", schmoozer, relationship-driven person, I was truly in my element. Throughout the day-long event for e-commerce brands and industry leaders, I was able to do what I love most - bringing together people I know and trust to help them unlock even greater possibilities. As someone facing new beginnings again -- the #Bounce expertise in full display 😉 -- it was the first time in a long while that I truly felt like myself again. For my journey, I chose to rent a car instead of the standard train + hotel. Why? It gave me the freedom to make spontaneous stops - grabbing coffee in Philadelphia, playing ping pong in Jackson, and enjoying falafel on the Upper West Side. These little "mini-moments" of genuine connection and community are what fill my cup. Day of the event I learned, I schmoozed, I connected. When 1+1=5, then making sure clients, friends, and others connect will absolutely further their own goals. The best part of the day? The Whalies team ensured the food was not only delicious, but kosher - a rarity at industry events. 🍔 (thanks Moe Mernick & Maxx Blank) When we actually spend quality time with people face-to-face (rather than just over Zoom or email), something magical happens. We get to see facial expressions, share personal stories, and share a few laughs. These authentic interactions are the bedrock of lasting, trust-based relationships. The real long-term win in all this "connecting" is that the more people you know and trust - and who trust you in return - the more you can recognize patterns and moments to bring them together for even greater things. 💫 So, if there's one key takeaway, it's this: seek out those special "mini-moments" to truly be yourself and nurture your most important relationships. You never know what doors they might open. #conference #founder #dtc #shopify #reconnect #relationships #ecommerce #newyork

A common mistake I see in revitalization and activation efforts is to jump to putting on events without there being enough to do in the public spaces or district the other 12 hours in the day or 6 days of the week. Fostering a space or district that is sufficiently interesting, useful, and provides a positive experience no matter when you show up is the critical first step before moving towards events. Events work best when they serve as a way to form new positive habits by attracting and exposing people to the space/district - enticing them to come back again (and again) when there is no formal event happening. Don't just make events successful in of themselves. Use them as a way to make your place thrive. #placemaking #revitalization #publicspace #retail #downtowns The Musicant Group (picture is of an event on behalf of the 50th and France Business Assoc)

Coming off a week of being OOO! I didn’t do anything particularly special. To be honest, I was feeling a bit tired—maybe even a little burnt out. So, I took my own managerial advice and booked some time off to hang out at home and reset my routine. I also celebrated a birthday! If you’re a fall baby like me (shoutout to my fellow Libras 👋), maybe you think of fall as a reset, too. While enjoying a staycation at home, I took some time to reflect. Here are a few things I’ve been thinking about: • Working in comms/marketing for ten years! • Celebrating 5 years at Brandish | A Creative Agency marking my transition from non-profit comms to #AgencyLife. • How much my first comms job taught me about people. • How fun it is to see my peers grow in their careers. • Is the art of the commercial coming back?! And hopefully more thoughts I can flesh out in future posts. Stay tuned!